Melissa Pollock Email & Phone Number

Washington, Dc, Us

Leading data science-driven efforts to improve data quality and operations in the Consumer Expenditures Survey program. I also represent the Office of Prices and Living Conditions on the Bureau’s Innovation Board and AI committee, and serve on OPLC's Data Science Oversight Group.The CES is a nationwide household survey to find out how Americans spend their money. It is the only federal government survey that provides information on the complete range of consumers’ expenditures as well as their incomes and demographic characteristics. These data are also inputs to the calculation of the Consumer Price Index (CPI), a key measure of inflation.

New York, Ny, Us

Global head of analytics for marketing at the intersection of consumers and merchants. We are the enterprise source of truth and insights hub for the global Amex Offers digital marketing platform and Shop Small programs. Leading ~40 direct and indirect colleagues spanning data science, measurement analytics, product management & user experience, and engineering.Key functions:- Advanced segmentation, predictive modeling, performance forecasting & scenario planning, test design, and marketing campaign optimization & decision-making capabilities- KPI development, performance measurement, causal inference & incrementality, and attribution modeling for digital B2B & B2C marketing programs- Scaled customer-facing, self-serve campaign performance reporting products built in Tableau for >500 internal users- Strategic analytic support including product feature test & learn strategies, customer journey evaluation, and identifying opportunities to grow customer engagement- Close partnership with marketing teams, digital product owners, operations, and technologies teams to deliver a seamless end-to-end customer experience for both cardmembers and participating merchants

New York, Ny, Us

Managed a team of 11 onshore and offshore analytic experts in the Amex Global Merchant Services business. Sized industry growth opportunities, developed value propositions for merchants, evaluated pricing strategies, and deep-dived on Net Promoter Score survey results.

New York, Ny, Us

Produced consumer and marketplace trend studies about U.S. consumers that demonstrated the power of American Express Business Insights data and analytics. Translated research into highly visible media commentary and conference keynote presentations – findings were featured in the New York Times, the Wall Street Journal, the Financial Times Business of Luxury Summit, on CNBC, at the National Retail Federation’s annual convention, and internal company-wide town halls.

New York, Ny, Us

Developed machine learning and other analytical solutions to improve customer & competitive intelligence and marketing effectiveness for retail, travel, and B2B merchants, including merchant and industry predictive and look-a-like models for audience targeting, hitting 200% of revenue goals.

Washington, Dc, Us

Published import and export price indexes, a Principal Federal Economic Indicator. Led research & development for Locality of Origin price indexes, which track price trends by geographic source.

M.S., Economics - Econometrics, Monetary Theory & Policy

Business, Economics, Political Science

Dance