Owned and drove annual go-to-market strategy and tactical planning for 10 healthcare and B2B clients (incl. Keck Medicine of USC, Sutter Health, Solis Mammography, and Precision Genetics), designing strategic marketing plans focused on the HCP journey, defining market opportunity, identifying and aligning with customer needs, and assessing competitive landscapes to support business goals Developed messaging and content for 3 healthcare clients; developed value propositions and key messaging pillars that could be immediately used across channels (e.g. ad copy, sales enablement, internal communications), which have all been widely adopted by clientsManaged multiple large cross-functional project teams, maintaining client expectations, building strong relationships with key stakeholders and external partners, delivering results on-time and to the highest standards

Developed and rolled out sales enablement blog and distributed monthly internal company e-newsletters Built 5 company social media profiles and established “Life at Egen” brand positioning Created content marketing solutions and recruitment collateral that led to significant recruitment growth

Led and implemented a product launch (GTM strategy) for a previously underperforming product through conducting research, creating the product and marketing strategy and overseeing implementation. This directly resulted in the product becoming the highest revenue-generating product in the portfolioManaged targeting, positioning, and sales enablement for 80 product lines within $25 million Coins Division and developed 2 new product concepts per month over a 12 month periodTrained 3 new employees and collaborated with product development, advertising, and sourcing teams throughout production process from conception through fulfillment

Partnered with web developer to redesign Farley website as portal for Chicago entrepreneurs and helped plan marketing strategy for annual conference with 400+ attendees.

Provided support for Monday Night Comedies brand team and 360 Marketing events (CN @ Atlantis Resort and San Diego Comic Con) and acted as main corporate contact for CN partnership with Camplified annual rock concert tour.

Directed marketing efforts for annual entrepreneurship conference, designed logo used on official website and all promotional materials, and posted regular blog posts on entrepreneurship events taking place throughout Chicago.

On-campus rep for ABC, collaborated with network execs to generate awareness of new ABC programming through strategic marketing initiatives and events on campus.