Michael Spurlin Email & Phone Number

Austin, Texas, United States

Oversee and contribute to the design of marketing campaigns and strategies to grow membership base and increase retention rateCraft marketing content by researching, writing, and editing magazine articles, blogs, and newsletters, organizing interviews, answering media inquiries, and writing press releasesCreate behavior-driven marketing automation workflows, using conditional logic to provide thoughtful engagement with members and prospective members, as well as tailoring the email and content strategy that is outcome-defined and specific to each member’s journeyAnalyze metrics to refine and optimize efforts and oversee multimedia membership and event marketing campaigns to ensure style guidelines and deadlines are met to standardPlan and stage annual state conference, lobby on behalf of public-school teachers, recruit new organization members, and contribute to communication to members, prospects, and the general public

Austin, Texas Area

Create and execute social media strategy for clients across multiple platforms.Produce, publish and share daily content to attract new followers and promote services.Launch and design new social media accounts for clients.Monitor community engagement on Facebook, Twitter, LinkedIn, Google+ and YouTube.Conceive and write posts for company blog pages.

Austin, Texas Area

Led the development and implementation of company marketing strategy by creating content to maintain websites, recruit new members, lobby for used car dealerships, and aid members in navigating the court processServed as Editor-in-Chief of company print magazineManaged all marketing materials and editorial content including social media platforms, newsletters, and website contentOrganize and helped stage annual membership conferenceNegotiated vendor rates, executed paid social media and Google AdWords campaigns, and performed data analysis for marketing strategy and member procurement

Round Rock, Texas

Design Branded Merchandise for AdvertisersDevelop Strategies to Attract New BusinessCoordinate with Suppliers to Fulfill OrdersChoreograph Plans to Generate Repeat Business

Austin, Texas

Manage Paid Advertising Campaigns on Multiple Social Media AccountsAnalyze Social Media Engagement to Boost ReachAssist with management and design of agency websites

Collaborated with sales staff to develop new revenue generating opportunities Supervised existing staff, hired and trained new department staffRan a website for a broadcast television stationWrote and posted news articles, contests, videos and graphicsOversaw the redesign and re-launch of website Worked on contesting websites building interactive contests for the TV stationManaged paid advertising campaigns on multiple social media accountsSupervised activity/engagement for Facebook, Twitter, YouTube and InstagramAnalyzed metrics with focus on boosting reach and engagement

Managed all content on station web and social media projects Designed and produced web pages, content, graphics, and video Wrote, edited, and uploaded local, national, and global stories Worked jointly with sales, marketing, and management staff to boost web traffic Conducted interviews and write stories for web publication

M.A., Advertising

B.S., Radio-Television-Film

Activities and Societies: KVR-TV - student television station.