Mark S. Email & Phone Number

Madrid, Es

Madrid, Es

London & Madrid

Omnicom: Played a key role in the successful pitch for IAG (British Airways and Iberia), leading to the client winning the B2B contract.Various Agencies: Collaborated with contracting agencies in the UK and Spain. Additionally, I partnered with a newly established WPP agency to implement Google Analytics 4 on a global scale.I am open to full-time positions or contracting opportunities in either London or Madrid. While I am currently based in Madrid, I bring 15 years of C-Level experience, having contributed to the development of technology systems for numerous large organizations.Recently, I have worked both client-side as a data specialist through agencies and on the technology side, collaborating with clients such as EA, Toyota, Britvic, Aston Martin, and Virgin Group companies.

Madrid, Community Of Madrid, Spain

I hit pause on my career to embrace the adventure of full-time fatherhood (hands-down the hardest job I have had). From mastering the art of nappy changes to becoming a pro at bedtime storytelling, I've honed my multitasking and problem-solving skills in ways I never imagined. Now, I'm ready to jump back into the professional world, armed with patience, creativity, and a renewed energy.

London, United Kingdom

In 2017, I became Global Head of Technology at T&Pm, a dynamic WPP OpCo. I oversee the Technology and Data division, managing key areas like marketing operations, MarTech architecture, budget deployment, and marketing effectiveness through strategic use of technology and data. I initiated a pioneering team of 12 dedicated to orchestrating Global Technology operations for clients in 41 countries.Key Responsibilities:Technology Strategy Development: Executed T&Pm’s technology strategy to align with business objectives. Created marketing technology frameworks, integrating multiple SaaS technologies. Helped Electronic Arts maintain effective marketing data dashboards post-cookie discontinuation while complying with ICO/GDPR regulations.Innovation and R&D: Led innovation to enhance T&Pm’s offerings, treating clients as partners for expert communication. Advanced identity tracking by merging client infrastructure with second and third-party data. Supported Ocado in developing a Google Marketing Platform strategy, integrating it with Google Cloud Services to improve marketing efforts.Tech Leadership: Enhanced technology literacy for internal board members and client executives.Guided Engineering and IT Teams: Provided technical leadership to internal and client teams.Advised Senior Leadership: Updated leaders on technological advancements, GDPR compliance, and leveraging technology responsibly. Developed an ID-led data relationship between Electronic Arts and the NFL.Additional Responsibilities: Managed departmental budget, forecasted future plans, stayed updated on New Product Developments (NPD), and oversaw client-agency security and risk management. Passionate about machine learning since before it became popular, I conducted research in natural language processing (NLP) to explore how to integrate human insight and technology in decision-making.

London, United Kingdom

London, United Kingdom

London, United Kingdom

London, United Kingdom

m/SIX, part of the GroupM group of companies and is one of the fastest growing new agencies. m/SIX boasts a list of large fast-moving clients, including Carphone Warehouse, TalkTalk, Virgin Money and News International. Since joining mSIX/mCHI I have found my niche within biddable display helping to use technology to improve performance across all channels; such as remarketing strategies, advanced exclusions and increased targeting. Throughout my time here, across several clients I have been involved with the project management of ad-server migration, DSP & trading desk implementation.

London, United Kingdom

I began my journey with Mindshare in 2008, progressing to the role of Account Manager by 2009. While at Mindshare, I oversaw a diverse portfolio of clients, including Atari, News International, Three Mobile, and Tourism Ireland.

London, United Kingdom

TV-Shop, a subsidiary of the global media and marketing giant Modern Times Group, is Europe's leading direct response TV company. Specializing in direct response television, infomercials, direct response radio, print advertising, and wholesale/retail distribution, TV-Shop's channel is broadcast in 52 countries, reaching around 80 million households.

Ba, Business

Executive Mba, Business, Ai And Computing

Executive Mba, Business And Technology