Vice President, Marketing
Greenbytes (Acquired By Oracle)
www.getgreenbytes.comResponsible for global marketing, branding and PR/AR strategies and initiatives, taking the company from stealth mode through a successful acquisition by Oracle Corporation (NYSE: ORCL).Drove all marketing and communications efforts including brand management, product launches, media and analyst relations, inbound and outbound marketing, demand generation, OEM and channel co-marketing programs, global tradeshows, advertising and SEO/SEM. Served as primary contact and spokesperson with all influential technology industry media, bloggers, analysts and business press while driving and managing strategy and execution of all PR/AR programs and relationships. Oversaw the development of all marketing collateral, press announcements and press kit materials, white papers, website content, corporate and product presentations, social media programs, award submissions, thought leadership speaking opportunity and byline article messaging, customer success stories and webcast presentations.