Mary Shank Rockman is Principal and CEO of MSR Communications, one of the nation’s top boutique PR firms that's created and executed award-winning PR, social media and digital marketing programs for the world’s leading brands since 1999. With over 30 years' experience in enterprise technology, B2B service organizations, B2B2C, consumer-lifestyle companies, and nonprofit organizations, Mary possesses executive leadership expertise in strategic communications, influential media relationships, social media, content creation, crises/reputation management, and community relations.MSR’s client experience ranges from enterprise tech and B2B such as Ariba, Intertrust, and The Myers-Briggs Company; to consumer lifestyle such as AirBnB, AVG Security and Dictionary.com. Under Mary's strategic direction, MSR creates and amplifies client stories; and makes meaningful introductions that profoundly connect clients with their most important audiences—helping them build from positions of strength or hotly contested competitive situations to debuting on the global business stage.Prior to founding MSR, Mary was the Director of Public Relations and Executive Communications for Sybase where she led its international PR efforts; and for the CEO and executive team. She directed a global initiative to showcase tech sponsorship of France98 World Cup where she introduced the first-ever sporting event website to reach 1M concurrent users at launch & 100M+ daily throughout the games. Her crises efforts helped Sybase regain its leadership position as a global top 10 software provider. At Ketchum PR Technology Group she rep'd HP, Price Waterhouse, its National Venture Capital Report and Levi Strauss & Co Dockers website. At trackball peripherals manufacturer Kensington, division of Fortune Brands, Mary created its first PR department. She began her career at FCB High Tech/DSE and Carlick Advertising.Mary is an adviser to Jackson Square Ventures; Community Board Member to UCSF Lung Health and active in philanthropies: SF Child Abuse Prevention Center, Jr League San Francisco, and Kappa Kappa Gamma sorority. She holds a Bachelor of Arts degree from UC Santa Barbara.