Mike Richards Email & Phone Number

London, United Kingdom

London, England, United Kingdom

London, United Kingdom

• Lead marketing role across consumer experience (digital channels and ecommerce) and digital publishing divisions. Key responsibilities and achievements include:
• Management of key stakeholder relationships across the franchise, including the J.K. Rowling PR team, Wizarding World Brand and Franchise team, Warner Bros. and retail partners
• Formulation and delivery of marketing strategy across divisions, successfully serving and driving deep engagement with (largely millennial) superfans through digital channels, bringing new fans into the franchise.
• Management of a highly functioning and successful global marketing team
• Devised and delivered the marketing and PR campaign for the launch of the Interactive Hogwarts experience (CCS Design Awards Website of the Year, 2017 and Awwwards Site of the Month)
• Brokered deal with Amazon’s Alexa team to create the ‘Alexa, tell me about the boy who lived’ promotion, driving significant consumer engagement and sales uplift

London, United Kingdom

CIM-qualified specialist in marketing, communications and PR with extensive experience in the publishing sector. Providing marketing support to a range of clients encompassing marketing strategy, market profiling and research, inbound marketing including SEO, SEM/PPC and content marketing, campaign proposition development and creative work. Clients include.

• Heading up the marketing team working across all licensed and author/illustrator-led publishing following the merger of Egmont’s two UK book divisions. Key activities and achievements to date include:
• Devising and implementing the marketing department restructure following the merging of two teams
• Co-development of a joint marketing strategy across Egmont’s book and magazine businesses
• Driving marketing for Egmont’s Star Wars publishing (45 titles across 3 strands), Winnie-the-Pooh’s 90th anniversary and blockbuster brand Minecraft
• Leading key initiatives including Egmont’s SEO project, content marketing and audience development strategy and consumer insight roll-out
• Overseeing marketing strategy for Jim Smith’s Roald Dahl Funny Prize winning series, Barry Loser

London W11

• Joining the division’s senior management team, my principle functions were joint responsibility for the development of the annual business plan and leadership of the UK marketing team. In addition to overseeing all.
• Representing the UK team in the European Digital Group
• Ensuring global brand alignment on international product launches My creative marketing output also continued in this role, including the launch of Jim Smith’s Barry Loser series, which became the second-fastest.

• Following the formation of a new fiction and picture books division, I was promoted to this role with responsibility for the development, implementation and review of the marketing and publicity strategy, managing an.
• Driving an ambitious growth plan that delivered a 26% increase in RSV between 2007 and 2012
• Leading a number of high-profile strategic initiatives, communicating throughout the organisation both locally and globally, including an English Language Network project across six European territories
• Playing a major role in a broad range of successful pitches, including Andy Stanton’s Mr. Gum series, Michael Grant’s bestselling GONE series, a new range from Purple Ronnie and Giraffes Can’t Dance creator Giles.
• Developing an active Mr. Gum community numbering over 30,000 registered members
• Approaching EA Games to pitch a Nintendo DS ebook concept and negotiating a deal resulting in the UK’s first mainstream children’s ebooks (for Enid Blyton, Mr. Gum and one Egmont own-IP brand), delivering six-figure.

This role, encompassing extensive people management and substantial control of the marketing mix, saw me assume responsibility for all marketing for this top 3 UK children’s publisher. Managing and implementing Egmont’s marketing strategy across the company’s fourteen product segments, I worked closely on the development of marketing plans for authors and.

Managing five of the company’s fourteen children’s magazines, I was responsible for ensuring that volume, revenue and C1 profitability objectives were achieved. The position required me to manage a team of editors, designers and a marketing assistant, as well as managing relationships with licensors, distributors and other third parties. During my time in.

My responsibilities began to broaden with this new role, where I was accountable for the provision of market sector and competitor reports, promotion planning and consumer research projects.

I began my career in this junior marketing role with a small children’s book publishing company based in the north-west immediately after the completion of my degree.

Mdip, Professional Postgraduate Diploma In Marketing

Two As and two Bs in Strategic Marketing Decision Making, Managing Marketing Performance, Analysis & Evaluation and Strategic Marketing in.

Bachelor’S Degree, Business And Management, First Class

Classification: First Class Honours

Education record

Egmont Group Leadership Training Egmont UK SEO analysis and team training (in association with Mike Shatzkin) Graduate of Egmont’s Group.