Marketing professional with 16 years' experience in B2B and B2C strategy and delivery for a range of major brands and authors alongside developing divisional marketing strategies and controlling a seven-figure annual budget. Highlights include devising and implementing the launch marketing for Lemony Snicket’s blockbuster A Series of Unfortunate Events across retail, TV, print and online; developing the ‘Bear For All Ages’ creative treatment for Winnie-the-Pooh, with activation across trade and consumer marketing, PR, iOS and print; overseeing the marketing and PR from pitch to conclusion of Michael Grant’s bestselling YA series, GONE, described by the Bookseller as ‘Exhibit A in author brand building’; and building Andy Stanton’s Mr Gum books into a top 5 series with effective advertising, trade marketing and audience development, creating an online fanbase of over 30,000 readers.I have amassed campaign experience across many more writers, illustrators and brands, including Michael Morpurgo, Enid Blyton, Minecraft, LEGO and Star Wars, developing skills in online and social marketing to address the changing nature of how consumers discover, discuss and even read books. Along the way, I’ve built strong relationships with authors and illustrators, licensors, brand owners, creative agencies, literary agents and retailers.My last three positions have given me opportunities to develop business strategy and operate in cross-divisional and international teams. Recent projects include developing organisational SEO expertise, rolling out a major Consumer Insight Programme and creating an audience development strategy.Operating at a senior level has also given me opportunities to develop other managerial skills, such as scoping and implementing a new marketing structure following the merging of Egmont’s licensed and author/illustrator-led book divisions at the end of 2013, which brought two separate marketing teams together under my leadership.