ACCOUNTS | Hershey's & Reese’s

ACCOUNTS | Courtyard by Marriott, SpringHill Suites & TownePlace Suites | Hallmark

ACCOUNTS | DoubleTree by Hilton & Embassy Suites by Hilton

ACCOUNTS | adidas Originals, Viking Cruises, Pinkberry, Think Finance & Schumacher Homes

ACCOUNT | BANCO SANTANDER• Led Santander’s largest and fastest product launch ever –the product was developed and in-market within 8 months.• Directed the fast-tracked launch of the 1|2|3 checking account, with media spend of £12MM ($19.7MM USD) in 6 weeks.• Managed simultaneous production of TV, radio, out-of-home, digital display, events, internal communications and merchandise assets.• Led cross-capability team of 15, including media services, creative, strategy, project management and production.• Results: Santander opened a record 1.3M 1|2|3 accounts in 2012, and gained the largest share (20%) of customers switching accounts.

ACCOUNT | US GOVERNMENT• Managed a global shoot: 13 countries in 13 weeks (Europe, Africa, Middle East, Asia, Pan Asia & South America).• Controlled all shoot finances, international payments and contracts; secured and catalogued 600+ signed release forms.• Direct liaison to the London team and US-based client, providing progress reports and negotiating changes to assignment requirements.• Results: All footage was signed off first-round and is now in use within numerous US Government departments.

ACCOUNT | MOLSON COORS, COORS LIGHT• Launched the Coors Light TV and digital campaign featuring Jean Claude Van Damme.• Jean Claude Van Damme delivered the Rocky Mountain Cold Refreshment brand promise, via comical stories about getting closer to cold.• Results: Following the first upload on YouTube, results were extremely positive, with 209k views in 4 days.

ACCOUNT | NINTENDO UK• Directed the weekly development of multiple TV ads to drive sales of software and hardware.• Worked closely with the regional European office in Germany, to develop 15 software-focused TV commercials. • Results: Over two weeks, managed the creation of 15 TV ads with multiple 3rd party license approvals, delivering on time and on budget.

I was very fortunate to take an almost year-long sabbatical and travel the world.

ACCOUNTS | ROYAL FLYING DOCTOR SERVICE & FREMANTLE FOOTBALL CLUB• I joined Block for a short period during my year of travel, while the agency experienced rapid growth.

ACCOUNT | AUSTRALIAN DEFENSE FORCE• Managed financials of the $16MM Army business, including forecasting, resourcing and investment strategies. Defense Force Recruiting is Australia’s largest advertising contract, tasked with recruiting for the Navy, Army and Air Force.• Launched the 2007/08 Army brand campaign; approved by the Chief of Army and the Prime Minister.• Managed the multi-channel campaign, including production of TV, radio, magazine, press, website and digital content assets.• Mentored 8 Account Service team members, as well as Project Management teams as needed.• Managed multiple senior level client relationships.• Results: Achieved an increase in military career inquiries from 78% to 95.6%, plus the best enlistment figures in 10 years.ACCOUNT | CADBURY• Led the brand repositioning, including qualitative research to identify brand perceptions, plus testing of new positioning and concepts.• Managed the production of the campaign across TV, cinema, outdoor, online and social media.ACCOUNT | AUSTRALIAN FOOTBALL LEAGUE• Managed production of the highly successful 2009 season launch campaign – “In a league of its own,” for Australia’s premier sport.• Directed the development of the completely integrated finals/playoffs campaign, creating “finals fever” in Australia.• Results: 3rd highest Finals attendance record in history and the ‘most watched sports program’ in Australia in 2009.ACCOUNT MANAGER (2002-2006)