Sinead O'Brien

Sinead O'Brien Email and Phone Number

AI Research Executive Product Manager | BBC Research and Development @ BBC
London, GB
Sinead O'Brien's Location
London, England, United Kingdom, United Kingdom
Sinead O'Brien's Contact Details

Sinead O'Brien work email

Sinead O'Brien personal email

About Sinead O'Brien

I often see myself as a bit of a fixer. Leading ambitious projects, building diverse transdisciplinary communities, and fostering collaborative partnerships are some of the things I've enjoyed most. My passion lies in working with people, championing collaborative approaches and bringing (sometimes groundbreaking) ideas to life.

Sinead O'Brien's Current Company Details
BBC

Bbc

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AI Research Executive Product Manager | BBC Research and Development
London, GB
Website:
bbc.co.uk
Employees:
41003
Sinead O'Brien Work Experience Details
  • Bbc
    Ai Research Executive Product Manager | Bbc Research And Development
    Bbc
    London, Gb
  • Bbc
    Executive Product Manager, Ai Research
    Bbc Jul 2022 - Present
    London, England, United Kingdom
    Accelerating AI research and innovation as part of the digital-first BBC. Shaping long-term AI Research strategy, and managing the evolving changes.
  • Bbc
    Ai & Ml Engagement
    Bbc Jan 2020 - Present
    Focus on broadening BBC AI & ML internal and external engagement to improve overall performance in order to deliver greater public service value and impact, and to strengthen the BBC to become more robust at a time of great technological innovation. Applied my extensive experience to engage at senior levels within the BBC and with partners across the wider industry to shape the use of these disruptive new technologies, in line with BBC values. Continue to advocate for the most appropriate use and governance of existing ML, impart lessons and good practice to shape the design and implementation of new ML initiatives.
  • Bbc
    Special Projects Lead | Bbc Research & Development
    Bbc Jun 2021 - Jul 2022
    London, England, United Kingdom
    A key member of a small team of senior business change experts. Played a critical role in shaping R&D’s new Automation Applied Research Area; developing the case for ML to BBC Executive Committee, outlining ambition for ML maturity in R&D and the wider BBC to secure ExCo support.
  • Bbc
    Special Projects Lead | Technology Strategy & Architecture Transformation | Bbc Design & Engineering
    Bbc Jul 2016 - Jun 2021
    Bbc Broadcast Centre | London
    Focused on working out where AI/ML can offer benefits to the BBC, how it can be deployed ethically and responsibly, and how it can be explained to audiences and those who use our services. Working to safeguard the delivery of ML initiatives, optimising benefits realisation and building conditions for success through organisational improvement. Responsible for initiating, planning and overseeing delivery of bespoke projects, whilst continuously reviewing, validating and refining the BBC’s technology strategy.Universal Recommendations Programme Manager: Initial focus was on preparing a recommendation for presentation to the Digital Portfolio Leadership Team. DPLT ratified a set of 8 decisions under which Uni Recs would operate. Shifted focus to ensuring operational cohesion, and steering the Programme Direction Group - working with leadership to unblock the specific issues and drive successful outcomes. This work is now key to the delivery of a digital first BBC.Project Origin Co-Lead: Project Origin is a major initiative to combat misinformation and disinformation through certifying the provenance of online media content. In collaboration with BBC colleagues, partners (CBC/Radio Canada, Microsoft, The New York Times), and other contributing publisher organisations, I co-led a critical work package to define Publisher technical requirements for a BBC-originated solution. Also led on comms pertinent to Origin and relevant industry advancements.
  • The Walt Disney Company
    Programme Manager Digital Direct To Consumer
    The Walt Disney Company Jul 2014 - Jul 2016
    London
    As Programme Manager for Disney's first digital entertainment subscription service, I launched DisneyLife in the UK market in November 2015. Design and execution of the programme plan across various functions; Content, Tech Development, Commercial Development, Finance, Acquisition, Retention & Loyalty, PR, Marketing and Social Media, UX Testing, Business Intelligence, Guest Services, Legal, Third Party suppliers and partners.
  • Cbs Interactive
    Global B2B Commercial Product Manager
    Cbs Interactive Jan 2014 - Jul 2014
    London, United Kingdom
    Responsible for all commercial product development within the B2B function including optimizing existing ad products, driving revenue growth through new innovative commercial development and managing company-wide driven revenue opportunities.
  • Cbs Interactive
    Global B2B Commercial Programme Manager
    Cbs Interactive Sep 2013 - Jan 2014
    London, United Kingdom
    Responsible for programme management across B2B projects and providing project management advice / support across the International business.Responsible for the delivery of all Commercial and Product Development Projects across the B2B business unit. Ownership and accountability for all Commercial Business within the Business Unit through to campaign delivery.
  • Cbs Interactive
    Programme Manager - International
    Cbs Interactive Sep 2012 - Sep 2013
    London, United Kingdom
    Responsible for project management of all Consumer / B2B projects and to provide project management advice / support across the International business.
  • Blackberry
    Senior Project Manager, Blackberry Global Networks
    Blackberry Nov 2010 - Sep 2012
    Slough, United Kingdom
    Responsible for managing the programme of networking initiatives to implement solutions that power the BlackBerry service infrastructure globally. A strategic player in supporting Global Networks projects across EMEA and APAC region, as well as working closely with colleagues in North America.
  • Blackberry
    Project Manager, Blackberry Operations Pmo
    Blackberry Jun 2007 - Nov 2010
    Slough, United Kingdom
    Responsible for managing BlackBerry Operations projects globally as well as improving project management standards and processes. Leading multiple and varied projects on RIM technologies in accordance with Prince2 methodology, including hardware and software (new technology deployments and upgrades) and process related initiatives.
  • Blackberry
    Project Coordinator, Blackberry Operations Pmo
    Blackberry Sep 2006 - Jun 2007
    Slough, United Kingdom
    Providing support on all projects managed within the Global Blackberry Operations Project Management Office function. Ensured accurate project documentation/reports were maintained and assisted in promoting and maintaining project standards.
  • Sony
    Project Controller, Sony Professional Services
    Sony Feb 2004 - Aug 2006
    Basingstoke, United Kingdom
    Responsible for project control functions; planning, analysis and reporting. Maintaining project cost, schedule baselines. Coordination of various Systems Integration projects with respect to deliverables, including leading edge projects in live production (TV studios and outside broadcast), digital signage and medical imaging.

Sinead O'Brien Skills

Broadcast

Sinead O'Brien Education Details

Frequently Asked Questions about Sinead O'Brien

What company does Sinead O'Brien work for?

Sinead O'Brien works for Bbc

What is Sinead O'Brien's role at the current company?

Sinead O'Brien's current role is AI Research Executive Product Manager | BBC Research and Development.

What is Sinead O'Brien's email address?

Sinead O'Brien's email address is ms****@****ail.com

What schools did Sinead O'Brien attend?

Sinead O'Brien attended University College Cork, University College Cork.

What skills is Sinead O'Brien known for?

Sinead O'Brien has skills like Broadcast.

Who are Sinead O'Brien's colleagues?

Sinead O'Brien's colleagues are Morgan Hirsch, Nicole Azu, Alessia Violin, Ernest Moyo, Gavin Wallace, Miriam Lobaccaro, Saira Arshad.

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