A Google-certified digital marketing expert with expertise in paid and organic search, lead generation, paid social advertising, email marketing, landing page optimization, and creative content development. Proven ability to deliver high-quality results independently and collaboratively within tight deadlines.
Freelance
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Digital Marketing StrategistFreelance Mar 2022 - PresentOrlando, Florida, United StatesDeveloped and executed comprehensive PPC strategies across Google Ads, Facebook, and LinkedIn, resulting in a 35% increase in client conversions and a 28% increase in qualified traffic within six months.Conducted keyword research and analysis, identifying high-value keywords that improved CTR by 15% and increased conversions by 20%.Managed and optimized PPC campaigns with budgets ranging from $1,000 to $142,000 monthly, consistently achieving an ROI of 300%+ for clients.Monitored performance metrics and performed A/B testing on ad copy, achieving a 25% boost in CTR and a 30% improvement in conversion rates by implementing data-driven adjustments.Provided clients with bi-weekly reports detailing a 10-20% monthly increase in key performance indicators (KPIs) and actionable insights for ongoing campaign enhancements.
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Creative Design ManagerCushman & Wakefield Nov 2022 - May 2024Orlando, Florida, United StatesConceptualized and crafted high-quality visual assets, encompassing digital graphics, illustrations, logos, marketing materials, web elements, and more.Successfully managed multiple concurrent design projects, skillfully adhering to project timelines and meeting deadlines.Adapted and improved designs based on feedback, ensuring that the final output met the desired specifications.Ensured transparent communication with project stakeholders, providing regular updates on project progress
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Digital Marketing SpecialistAuthority Brands Oct 2022 - Mar 2023Columbia, Maryland, United StatesDirectly manage and maintain several digital marketing channels, including Google Local Service Ads, Google PPC Advertising, and Facebook Ads.Analyze, report, and visualize marketing performance, leveraging the data to provide insights and uncover opportunities to drive more leads and revenue.Work closely with external partners, agencies, and vendors to maximize performance and ensure digital campaign efficacy. Maintain up-to-date knowledge of local marketing plans, operations strategy, and budgets in order to react to specific needs in real-time to drive leads and revenue. Used analytics to assess visitor behavior and make adjustments to paid campaigns. -
Director Of Marketing And AdvertisementBengaza Resorts Jun 2019 - Mar 2022RemoteResponsible for working with the CEO and COO to develop unique campaign ideas to market our company’s products, services, or overall brand identity. Including completing market research to identify target audience demographics or reviewing previously successful marketing campaigns, working as part of a team to accomplish tasks by set deadlines, and making adjustments throughout marketing campaigns to achieve better engagement from consumers.
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Patient Scheduling SpecialistUw Health Sep 2020 - Mar 2021Madison, Wisconsin, United StatesOffice administrative tasks, including answering emails, phone calls.Bookkeeping, scheduling appointments, and coordinating daily schedules of medical professionals.Data entry, prepare documents, process mail, and provide exceptional customer service. -
Sr. Retail Customer Relations SpecialistCvs Health Oct 2019 - Apr 2020Orlando, Florida, United StatesCall center environment responsible for documentation and verification of customer complaints about the CVSPharmacy stores Pharmacy department, Specialty, Product, and Debit Credit Issues.● Forwards issues to other departments and follows up to ensure timely resolution.● Ensures the highest quality of care is provided and is in compliance with federal, state, and local regulatoryrequirements and established departmental policies and procedures. -
Front Office Mod,Honors Champion, Night Auditor And Reservation SpecialistDoubletree By Hilton Jul 2014 - Apr 2019Orlando, Florida Area Manage the Front Office, Valet, Security, and Engineering overnight. Reply punctually and answer/resolve guest needs and complaints. Inspect and resolve service issues and/or brand problems. Met and Exceeded Hhonors Hilton Members Enrollment requirements. Respond promptly and answer/resolve team member questions and complaints. -
Front-End Manager On Duty/ GstlTarget Oct 2011 - Apr 2014Madison, WisconsinSupervised the Front-end cashiers, Target food, Cart attendants, and Starbucks team membersResponded promptly and answered/resolved customer inquiries and complaints.Investigated and resolved service issues and/or product problems.Meeting and Exceeding RED-card conversion sales goal.Responded promptly and answered/resolved team member questions amd complaints.
Sophia W. Skills
Sophia W. Education Details
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Business Administration And Management, General -
Digital Marketing Career BlueprintPpc Specialist & Analyst -
Lourdes High SchoolGeneral Studies
Frequently Asked Questions about Sophia W.
What company does Sophia W. work for?
Sophia W. works for Freelance
What is Sophia W.'s role at the current company?
Sophia W.'s current role is Digital Marketing Strategist | Helping Businesses Advertise Online l Agency and Freelance.
What schools did Sophia W. attend?
Sophia W. attended Columbia College Chicago, Digital Marketing Career Blueprint, Lourdes High School.
What are some of Sophia W.'s interests?
Sophia W. has interest in Writing, Customer Satisfaction, Hotel Career, Reading, Music, Retail, Sales.
What skills is Sophia W. known for?
Sophia W. has skills like Problem Solving, Outlook, Sales, Time Management, Customer Satisfaction, Computer Proficiency, Customer Service, Phone Etiquette, Meet/exceed Customer Expectations, Office Equipment Operations, Customer Service Management, Team Member Training And Development.
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