Monika Stando Email & Phone Number

Kraków, Pl

Key Responsibilities:- Strategic Planning and Project Management: Guiding and executing marketing initiatives with careful foresight and planning.- CRM and Marketing Automation: Implementing and managing tools to enhance lead generation and streamline operations.- Website Redesign: Supervising website redesign project to increase traffic, improve conversion rates, and align with growth strategy.- Marketing Strategy Development: Crafting and implementing comprehensive marketing strategies to bolster business growth and brand visibility.- Content Strategy: Developing and overseeing a content strategy that aligns with the company's objectives, drives engagement, and boosts brand awareness.- Daily Operations Management: Overseeing the day-to-day activities, ensuring smooth and efficient operations within the marketing department.In summary, my role as a Marketing Lead involves a wide array of responsibilities from strategic planning and project management, to content strategy and daily operations management. This holistic approach enables me to ensure timely delivery of tasks, and effective team collaboration, contributing to the overall success of the company.

Vue Storefront is a frontend for headless commerce. I designed and conducted discovery workshops to shape the overall communication. As a Content Writer, I worked on various, informative pieces of content: blog articles, PR announcements, product & brand descriptions, social media posts.I created content for both open-source and enterprise products. I collaborated with various stakeholders, including developers, product managers and business analysts.

Kraków, Małopolskie, Poland

Solidstudio is a boutique software house with top talents, tech expertise and domain knowledge in e-mobility. My key responsibilities were to:- design and execute the entire communication strategy,- prepare content for a new website following the strategy and brand's new vision,- write various, informative and data-driven pieces of content - ebook, blog articles, social media posts, outreach templates, white papers, videos & animations, and supplementary downloadable,- decode the purpose and benefits of the company's tech products for business,- diversify content funnels,- support of marketing initiatives,- cooperate with PM, graphics designers, devs, and external stakeholders.

Katowice, Woj. Śląskie, Polska

Gerlach is the best-known brand in the cutlery and kitchen knives market in Poland. For over 250 years, Gerlach has accompanied Poles in their kitchens and dining rooms.As Marketing Specialist my key responsibilities were: - coordination of the NPD process - market research to evaluate and shape new ideas - supervision over the creation of marketing materials for B2B and B2C - cooperation with internal departments and external stakeholders (Marketing agencies, photographers, designers)- keeping a consistent image of the brand and different product lines - organization of photo sessions and supervision over production of promotional and branding materials - participation at International Trade Fairs- development of engaging web content- day-to-day operations management

Cracow, Lesser Poland District, Poland

- provided good customer service, collected feedback and helped to improve ongoing processes - created engaging relationships with customers - managed day-to-day operations - collaborated with internal departments

Cracow, Lesser Poland District, Poland

As a member of marketing student’s club I set up activities with entrepreneurs, providing valuable workshops for students. This role required copy development, event planning, team collaboration, as well as leadership and organisational skills. I also gained experience of working under pressure and using my initiative.

Kraków, Woj. Małopolskie, Polska

As an intern I had an opportunity to gain and improve skills in various business areas.I was fully responsible for coordinating agency’s project Start-Up Academy- workshop series dedicated to students. The concept was to show young future entrepreneurs the road from the idea to business scaling on foreign markets- in cooperation with Google for Entrepreneurs.As a member of Notatek.pl and 5.0 Agency's team I was responsible for:- Product development - Market research - Data analysis - SEO optimization - B2B and B2C Copywriting - Media relations- Creation and implementation of marketing strategyAlso took part in creating and developing new SaaS products

Master'S Degree, Marketing And Market Communication

Activities and Societies: Member of Marketing Student’s Club KolMark at Cracow University of Economics

Bachelor'S Degree, Controlling And Corporate Finance Management