Michael Starbuck Email & Phone Number

Denver, Co, Us

Little Rock, Ar, Us

➤ Created and maintain position-based marketing attribution model➤ Collaborate with paid media team to evaluate performance and recommend optimization opportunities of marketing campaigns➤ Responsible for working with nine vendors to automate intake of marketing KPI data from either an API or flat file for internal reporting purposes➤ Combine, clean and transform spend, response, lead, and sales data into one dataset for easier analysis, eliminating the need to visit multiple vendor dashboards for marketing performance evaluation

Little Rock, Ar, Us

➤ Lead Kinetic Business and Wholesale Business Intelligence team including two direct reports and four contractors, providing Tableau reporting for sales, marketing, finance, and executive leadership➤ Develop and implement daily and monthly key performance metric reporting comparing actual revenue versus forecasted for the office of the CEO and board presentations➤ Present performance trend data and insights and underlying reasons for those trends to business leadership teams for monthly development of strategy and business decision making➤ Perform detailed analysis for marketing team to determine leads generated, cost per lead and revenue generated per lead

Little Rock, Ar, Us

➤ Gathered internal and external data to create a Supervised Machine Learning model to identify consumer broadband customers at risk of disconnecting services➤ Collaborated with Marketing and Operations teams to increase the number of customers receiving speed upgrades by 20X by automating evaluations of customer eligibility based on a data flow➤ Promoted from Consultant to Senior Consultant in July of 2020➤ Combined data from Salesforce and other sales tools daily and implemented a data model that calculated commissions for business sales associates and support engineers➤ Constructed data flow and targeted customer segmentation using R for account management team, allowing streamlined access to information from more than five sources for front line associates to make easy upsell decisions resulting in over 100% increase in product take rates for five marketing campaigns➤ Leveraged text mining techniques in R to extract valuable insights from customer experience survey comments➤ Created SQL queries to analyze survey distribution, providing business partners visibility into customers not receiving surveys

Us

➤ Designed, developed, and implemented a cost-effective Tableau performance management tool, replacing third-party software for 2,000 call center staff and management➤ Led a team of 10 analysts in transitioning from Excel to Tableau for reporting purposes for all company call centers and provided training in Tableau best practices including implementing templates➤ Created SQL queries to import data and publish data sources on Tableau Server which were used by 50+ reports for the Reporting & Analytics team➤ Generated Alteryx workflows to cleanse and integrate data from disparate sources into a unified extract for Tableau utilization

Us

➤ Built automated and easy to read reports for upper management to use in making strategic decisions using Tableau➤ Manipulated large data sets, often with millions of rows, to analyze call center results to make recommendations on technical and personnel changes impacting call volume distribution and call routing➤ Designed and implemented forecasting tool used to recommend staffing levels for 3 to 6 months in advance based on call complexity for approximately 1,500 staff at four call centers

Us

➤ Collaborated with business unit partners to ensure accuracy and comprehensiveness of workforce management reports including staff utilization, average call handle time and call volume trending➤ Automated Excel reports using data connections and macros to free up capacity for analysis➤ Promoted from Call Center Scheduler to Business Analyst I October of 2011 and promoted from Business Analyst to Senior Business Analyst in October of 2012➤ Lead team of 12 workforce management associates as a Lean Six Sigma project coach with each team member successfully completing at least one lean project

Master Of Science (Ms), Data Science

Bsba, Actuarial Science

Three Years Of Undergraduate Studies, Transferred To Drake, Chemical Engineering And Actuarial Science