Muhammad Saifullah Tareen Email & Phone Number

Islamabad

• Market Link Private Limited was a startup targeting development of Digital Agriculture Value Chain, bringing all the major stake holders of Agri Industry (Farmer, Financial Institutions, Input Provider, Agri Produce.
• Documentation of Agri Economy
• One Digital platform for all the major stake holders of Agriculture Industry, to interact with each other.
• Provide easy & timely access of farmer to credit, inputs, and sales of Agri produce, with one stop solution
• Increase the reach of Banks and financial institutions to farmers, while reducing cost of lending.
• Reducing the role of middlemen and his exploitation in agriculture supply chain, enhancing Agri productivity.

Lahore

• Ethics: Successfully established a Procurement and Sales system with high ethical standards in a very complex and undocumented market which resulted in seamless operations.
• Health, Safety & Environment: More than 4.0 Million Safe KM travelled by team (Car and Motorbike) and 2.5 million safe man hours.
• Business Startup: Successfully established new business of Rice Processing and Export by setting up all functions of the business including Procurement, Agri Development, Warehousing, Processing, Packaging, Logistics.
• Procurement: Established a comprehensive procurement network, under complex market conditions covering all major Paddy rice markets in Punjab and Sindh through 14 procurement centers, (from purchase of 43 kt paddy and.
• Sales: Average Sales value of last 3 years (Rice, By-Products) was around Rs 4.0 Billion per annum, by bringing major shift in company sales policy and scaling up local B2B sales from 3 KT in 2011 to 30 KT in 2012.
• Business Unit Management: Established and successfully operated independent seed business unit.

Karachi

• Key Result Areas
• Established rice export business for the company in international market through establishing agents and direct contacts with the customers.
• Developed contracts and processes for export marketing and export transactionsAchievements
• Introduced 3 critical customers in short span of 6 months resulting in long term relationship.
• Devised Process flows for pitching sales call to buyers.
• Devised & implemented internal process flows to capture and effect the export transaction.

Karachi

• Successfully completed business feasibility study involving international and local consultants on establishing fruit processing and export business. The feasibility was approved by Board of Directors of Engro.

Karachi

• Key Result Areas
• Managed Product Line of Phosphates Fertilizers with a portfolio size touching USD 200 Million (Rs 12 billion) a year with healthy margin delivery.
• Was directly involved in planning & managing import of product from international market spanning across the globe (imports valuing 250 Million USD).
• Planned, developed and directed the marketing (including ATL and BTL campaigns) efforts for 3 different products in Phosphates category in Pakistan.Achievements
• Successfully revamped the campaign for branded fertilizer by conceptualizing and developing a Mascot for premium margin earning brand “Zorawar”.
• Instrumental in gaining a trading margin of around million $ 1 million for Branded Fertilizer.

Punjab, Pakistan

• KEY RESULT AREAS
• Developed and implemented new approach on Market development by bringing customer focus across the company.
• Managed a dynamic team of 22 Field Officer including hiring, remuneration and training for Market Development in 12 Political Districts of Lahore Region.
• Successfully designed and implemented Region’s territorial re-alignment for increase in sales volume and reach to end customers.
• Successfully managed distribution of 20,000 to 30,000 tons product throughout Multi District territories.
• Was Area Manager of only territory in whole marketing area to over achieve targets for all products in 2006 inspite of long supply situation in industry, with positive growth in market share.

• Managed a team of Field officers for sales and Market Development of 8 brands of Ciba in territory spread over 30 km radius.
• Managed a network of 30 dealers for sales of company products with in assigned territory.
• Was assigned a newly created in 1995 territory where by the end of my 2 years, anual business revenue increased from Rs 5 million to Rs 24 million, touching market share to 22 percent in presence of 100+ competitors.
• Conducted and coordinated surveys for market development and study.
• Launched new products
• Farmer behavior change efforts for safe use of Agro Chemicals.

M. Sc Hons, Agriculture, Plant Breeding And Genetics

Mba, Marketing

B. Sc. Hons Agriculture, Plant Breeding And Genetics, Soil Science, Agricultural Economics, Horticulture, Agronomy, Forestry,

Institute awarded scholarship to top 5 positions in each semester. Won 7 out of 8 merit scholarships in 8 semesters of B. Sc Hons.

Master Of Business Administration - Mba, Marketing