Matt Steggles Email & Phone Number

London, Gb

Frimley, Surrey, Gb

Leading brand growth across retail, and the online business to drive brand love and same store sales growth. Development of promotional, footfall and customer engagement strategies, inspiring customer wonder to create loyal fans.Responsibilities• Retail marketing channel strategy to deliver footfall and brand love growth.• New store openings strategy and launch plans.• Drive-thru channel growth strategy.• Ireland country expansion and nuanced activation plan.• Community engagement program.• Digital revenue channels including 3rd party delivery and own-website growth strategy.Achievements• 20 NSOs including. Ireland expansion from 3 to 14 locations.• Launching London flagship on Oxford Street.• Cross-channel activation 1,700+ locations with on pack promotion movie partnership with Rakuten, and for Krispy Kreme UK’s 20th birthday.• Launch of Krispy Kreme’s first Doggie Doughnuts for International Dog Day.

Frimley, Surrey, Gb

Our mission is to ensure Krispy Kreme is the most loved sweet treats brand building the consumer belief that we are worth it each and every time by leading the marketing strategy to ensure amazing experiences in retail including in-store as well as drive through

Gb

Leading brand growth strategy, NPD, digital reach and like-for like sales as well as new site openings and franchising. Driving incremental revenue through new vegan and delivery categories. Having moved to a small Shoreditch based startup business from UK & Global organisations I was able to bring structure and commercial integrity to a growing UK business with ambitious potential. Reporting into CEO & Founder.Responsibilities• UK & International new store openings & franchise management.• B2B Marketing for new units & franchise partners.• NPD developing new categories and refining existing product range.• Owning the full marketing mix for both UK and International businesses.• Drive transactional growth both in-store and through delivery/eCommerce channels.Achievements• 2019 LFL sales growth +3.5%.• Launch of new brand Crepe & Roll.• 6 new store openings 2017-19.• Successful launch of gluten free & vegan categories.• Grown delivery sales from 3% to 15% from 2017-19.• Successful product listing on Amazon marketplace.• Record-breaking sales on Pancake Day during Covid with ‘Pancakes in the Post’ meal kit concept.• Creation of app-based order and pickup solution, driving average spend.

Gb

Crêpeaffaire is a unique and independent quality food brand, serving freshly baked savoury and sweet crêpes made with organic flour and natural ingredients.Its philosophy is to position crêpes as an indulgent yet healthy alternative to traditional fast food within the quick-casual food segment. Since its 2004 creation, it has become the UK’s market leader, successfully operating in a variety of locations and formats. Crêpeaffaire offers savoury and sweet crêpes, freshly baked, using natural ingredients, complemented by organic coffees, teas, juices, shakes, light alcoholic drinks and ice cream . Serving all meal occasions (breakfast, lunch, dinner) and in-between snacking.A lifestyle brand - a unique, tasty and fun experience through the combination of food, service and design Indulgent yet healthy food, fast. Offers a fun “crêpe theatre” without the usual long waiting times and mess.Present at key London high-street, mall, leisure destinations and travel interchanges

London, London, Gb

Commercial Brand Manager for UK restaurants and bars, reporting into UK Commercial Director, leading on projects to drive overall profitability and sales growth. Including all commercial proposals for over 70 venues, from pricing reviews to product development to range reviews. Leading the full marketing mix, working cross-functionally with the Category Management, NPD and Creative teams. Responsible for creating and managing an annual marketing calendar across UK restaurants and bars, responding to localised challenges ang managing franchise relationships, whilst making sure to continue to drive footfall into units through menus following the latest food trends.Responsibilities• Driving like-for-like sales growth through implementation of strategic annual marketing plan.• Growing profitable new space through new unit openings, as well as new categories within existing restaurants.• Optimising gross margins through selling price and cost price, balancing selling price against competitors, and working with supply chain and NPD team to ensure cost prices are as competitive as possible as well as menu engineering to drive GP%.• Improving operational efficiencies by streamlining processes within restaurants. Working closely with the NPD team to optimise number of ingredients used, reduce wastage, increase shelf life, improve speed of service and improve profitability.Achievements• Directly responsible for delivery of £289k EBITDA across bars & restaurants in full year 15/16 and developed plan to deliver £2.5m EBITDA across the full department in full year 16/17. • Launched 3 store openings within a 3-week period, Mi Casa and Ed’s Easy Diner at Liverpool Street, and Beer House at Edinburgh Waverley.

London, Gb

Responsible for the largest brand (Frankie & Benny’s) and newest concept (Coast to Coast) within The Restaurant Group plc. Leading brand strategic as well as calendar campaigns, responsible for delivery of LFL sales growth and footfall at both national and regional levels. Development of menus and pricing models to ensure profitability and support menus with marketing activity as required.Responsible for sales growth for over 260 restaurants across the UK, and reporting into Head of Marketing for the Leisure Division, responsible for a team of 25 including marketing coordinators, digital media executive and brand assistant. Having delivered a new menu above the line marketing campaign integrating TV-on-demand, social media, PPC, search, print, and online display advertising to support an innovative new menu concept based on market research to drive footfall and profitability.Achievements• Launched staggered pricing on lunch menu, increasing average guest spend per head.• Grown Twitter followers by 36%, emailable database by 16% and app user base 17% in 2015.• Driven over £300,000 towards nominated children’s charity in 2015.• Launched the new concept and developed brand identity for Coast to Coast in 2013, to 16 restaurants across the UK.• Driven app downloads from 1k to 5k per week, trending in Apple App Store with 0.5m downloads.• Successful brand partnership promotions including Alton Towers and The Amazing Spiderman 2 film.• Redevelopment of brand website & app.

London, Gb

Joining TRG as brand designer for Frankie & Benny’s and quickly taking on all 7 brands within the Leisure Division ahead of growing the in-house team to 3 now working across both Leisure and Concessions divisions.• Developed in-house graphic design team of 3 saving over £250k p.a. in agency fees.• Developed promotional material including in-store and external facing messages, leading design and ensuring brand consistencies across all campaign messaging.• Buying print and managing delivery and fulfilment of national campaigns, as well as traffic management.• Successful development of Chiquito cocktail menu redesign leading to 50% LFL sales increase.

London, Gb

Maximising impact in problem areas and building strong links with the local community and press via partnership with schools, junior sports teams and local businesses to strengthen the brand reputation in specific areas.• Event coordination for new openings, as well as national training and rollouts, and brand conferences.• Responsible for booking local advertising space and reader offers in 13 restaurants.• Adaptation and implementation of strategic regionalised campaigns, targeted to meet area-specific KPIs within a short time frame, ensuring impact at all times in areas in need of support.

Tequila, Jalisco, Mx

Campaign planner for British Heart Foundation as work towards Professional Practice module at Northampton University.(TEQUILA\ are part of the TBWA\ group)

Masters Degree (Ma), Digital Media & Communication

Bachelor Of Arts (Ba), Advertising With Design

Psychology, Graphic Design & Computing