Matt Steggles Email and Phone Number
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Hi! I’m Matt, a creative minded marketing leader with over 14 years’ experience growing brands in both established commercial environments, and small start-ups for brands including The Restaurant Group plc, SSP Group plc, Krispy Kreme UK & Ireland and Crepeaffaire UK & international. I love creating awesome experiences for customers, in response to data driven insights that deliver a commercial advantage.My background has primarily been in hospitality, restaurants and bars but more recently Retail, eCommerce, Shopper marketing and events.In my current role I am responsible for the growth and leadership of Krispy Kreme UK & Ireland Retail, utilising customer comms across PR, social, CRM strategic partnerships and in-shop activations to drive brand awareness, maximising customer footfall and conversion. I’ve launched 100+ new locations for brands, as well as all-new brand entries with epic launch campaigns such as Krispy Kreme’s Oxford St flagship in Q1 2024.What’s unique about me is my ability to optimise both the commercial and creative approaches to solving a problem, with a background in graphic design and branding, working in incredibly commercial settings and blending these skills to deliver the best of both. I’ve been able to do this alone in start-up settings, managing both small and large budgets, but thrive with the support of like-minded partners, agencies, franchise owners and cross-functional departments, bringing the right teams together to deliver the results.With a passion for food I have led NPD, and collaborated closely with teams based on sales data and consumer insight to create winning recipes that have contributed millions in revenue.In a complex marketplace, my approach is to simplify and look for ways to solve problems that simply make sense for the customer, and galvanise teams around making this our #1 focus and then layer on the commercial discernment.Want to get in touch? Let’s connect and talk more…Full Marketing Mix Expertise | Inspiring Customer Wonder | Strategic Vision and Leadership | Making the Complex, Simple | Brand Launch Events | Delivering Commercial Performance
Krispy Kreme Uk & Ire
View- Website:
- krispykreme.co.uk
- Employees:
- 297
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Head Of Marketing (Go To Market)Krispy Kreme Uk & IreLondon, Gb
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Senior Retail & Ecommerce Marketing ManagerKrispy Kreme Uk And Ire Jan 2023 - PresentFrimley, Surrey, GbLeading brand growth across retail, and the online business to drive brand love and same store sales growth. Development of promotional, footfall and customer engagement strategies, inspiring customer wonder to create loyal fans.Responsibilities• Retail marketing channel strategy to deliver footfall and brand love growth.• New store openings strategy and launch plans.• Drive-thru channel growth strategy.• Ireland country expansion and nuanced activation plan.• Community engagement program.• Digital revenue channels including 3rd party delivery and own-website growth strategy.Achievements• 20 NSOs including. Ireland expansion from 3 to 14 locations.• Launching London flagship on Oxford Street.• Cross-channel activation 1,700+ locations with on pack promotion movie partnership with Rakuten, and for Krispy Kreme UK’s 20th birthday.• Launch of Krispy Kreme’s first Doggie Doughnuts for International Dog Day.
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Retail Marketing ManagerKrispy Kreme Uk And Ire Dec 2021 - Dec 2022Frimley, Surrey, GbOur mission is to ensure Krispy Kreme is the most loved sweet treats brand building the consumer belief that we are worth it each and every time by leading the marketing strategy to ensure amazing experiences in retail including in-store as well as drive through
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Head Of MarketingCrêpeaffaire Jun 2018 - Jan 2022GbLeading brand growth strategy, NPD, digital reach and like-for like sales as well as new site openings and franchising. Driving incremental revenue through new vegan and delivery categories. Having moved to a small Shoreditch based startup business from UK & Global organisations I was able to bring structure and commercial integrity to a growing UK business with ambitious potential. Reporting into CEO & Founder.Responsibilities• UK & International new store openings & franchise management.• B2B Marketing for new units & franchise partners.• NPD developing new categories and refining existing product range.• Owning the full marketing mix for both UK and International businesses.• Drive transactional growth both in-store and through delivery/eCommerce channels.Achievements• 2019 LFL sales growth +3.5%.• Launch of new brand Crepe & Roll.• 6 new store openings 2017-19.• Successful launch of gluten free & vegan categories.• Grown delivery sales from 3% to 15% from 2017-19.• Successful product listing on Amazon marketplace.• Record-breaking sales on Pancake Day during Covid with ‘Pancakes in the Post’ meal kit concept.• Creation of app-based order and pickup solution, driving average spend. -
Marketing ManagerCrêpeaffaire Apr 2017 - May 2018GbCrêpeaffaire is a unique and independent quality food brand, serving freshly baked savoury and sweet crêpes made with organic flour and natural ingredients.Its philosophy is to position crêpes as an indulgent yet healthy alternative to traditional fast food within the quick-casual food segment. Since its 2004 creation, it has become the UK’s market leader, successfully operating in a variety of locations and formats. Crêpeaffaire offers savoury and sweet crêpes, freshly baked, using natural ingredients, complemented by organic coffees, teas, juices, shakes, light alcoholic drinks and ice cream . Serving all meal occasions (breakfast, lunch, dinner) and in-between snacking.A lifestyle brand - a unique, tasty and fun experience through the combination of food, service and design Indulgent yet healthy food, fast. Offers a fun “crêpe theatre” without the usual long waiting times and mess.Present at key London high-street, mall, leisure destinations and travel interchanges
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Commercial Brand ManagerSsp Group Plc. Nov 2015 - Apr 2017London, London, GbCommercial Brand Manager for UK restaurants and bars, reporting into UK Commercial Director, leading on projects to drive overall profitability and sales growth. Including all commercial proposals for over 70 venues, from pricing reviews to product development to range reviews. Leading the full marketing mix, working cross-functionally with the Category Management, NPD and Creative teams. Responsible for creating and managing an annual marketing calendar across UK restaurants and bars, responding to localised challenges ang managing franchise relationships, whilst making sure to continue to drive footfall into units through menus following the latest food trends.Responsibilities• Driving like-for-like sales growth through implementation of strategic annual marketing plan.• Growing profitable new space through new unit openings, as well as new categories within existing restaurants.• Optimising gross margins through selling price and cost price, balancing selling price against competitors, and working with supply chain and NPD team to ensure cost prices are as competitive as possible as well as menu engineering to drive GP%.• Improving operational efficiencies by streamlining processes within restaurants. Working closely with the NPD team to optimise number of ingredients used, reduce wastage, increase shelf life, improve speed of service and improve profitability.Achievements• Directly responsible for delivery of £289k EBITDA across bars & restaurants in full year 15/16 and developed plan to deliver £2.5m EBITDA across the full department in full year 16/17. • Launched 3 store openings within a 3-week period, Mi Casa and Ed’s Easy Diner at Liverpool Street, and Beer House at Edinburgh Waverley. -
Marketing ManagerThe Restaurant Group Plc Jul 2013 - Oct 2015London, GbResponsible for the largest brand (Frankie & Benny’s) and newest concept (Coast to Coast) within The Restaurant Group plc. Leading brand strategic as well as calendar campaigns, responsible for delivery of LFL sales growth and footfall at both national and regional levels. Development of menus and pricing models to ensure profitability and support menus with marketing activity as required.Responsible for sales growth for over 260 restaurants across the UK, and reporting into Head of Marketing for the Leisure Division, responsible for a team of 25 including marketing coordinators, digital media executive and brand assistant. Having delivered a new menu above the line marketing campaign integrating TV-on-demand, social media, PPC, search, print, and online display advertising to support an innovative new menu concept based on market research to drive footfall and profitability.Achievements• Launched staggered pricing on lunch menu, increasing average guest spend per head.• Grown Twitter followers by 36%, emailable database by 16% and app user base 17% in 2015.• Driven over £300,000 towards nominated children’s charity in 2015.• Launched the new concept and developed brand identity for Coast to Coast in 2013, to 16 restaurants across the UK.• Driven app downloads from 1k to 5k per week, trending in Apple App Store with 0.5m downloads.• Successful brand partnership promotions including Alton Towers and The Amazing Spiderman 2 film.• Redevelopment of brand website & app. -
Head Of DesignThe Restaurant Group Plc Jul 2011 - Jul 2013London, GbJoining TRG as brand designer for Frankie & Benny’s and quickly taking on all 7 brands within the Leisure Division ahead of growing the in-house team to 3 now working across both Leisure and Concessions divisions.• Developed in-house graphic design team of 3 saving over £250k p.a. in agency fees.• Developed promotional material including in-store and external facing messages, leading design and ensuring brand consistencies across all campaign messaging.• Buying print and managing delivery and fulfilment of national campaigns, as well as traffic management.• Successful development of Chiquito cocktail menu redesign leading to 50% LFL sales increase.
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Marketing CoordinatorThe Restaurant Group Plc Oct 2010 - Jul 2011London, GbMaximising impact in problem areas and building strong links with the local community and press via partnership with schools, junior sports teams and local businesses to strengthen the brand reputation in specific areas.• Event coordination for new openings, as well as national training and rollouts, and brand conferences.• Responsible for booking local advertising space and reader offers in 13 restaurants.• Adaptation and implementation of strategic regionalised campaigns, targeted to meet area-specific KPIs within a short time frame, ensuring impact at all times in areas in need of support.
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Campaign Planner (Work Experience)Tequila\ Oct 2007 - May 2009Tequila, Jalisco, MxCampaign planner for British Heart Foundation as work towards Professional Practice module at Northampton University.(TEQUILA\ are part of the TBWA\ group)
Matt Steggles Skills
Matt Steggles Education Details
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Kingston UniversityDigital Media & Communication -
University Of NorthamptonAdvertising With Design
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Reigate Sixth Form CollegeGraphic Design & Computing
Frequently Asked Questions about Matt Steggles
What company does Matt Steggles work for?
Matt Steggles works for Krispy Kreme Uk & Ire
What is Matt Steggles's role at the current company?
Matt Steggles's current role is Head of Marketing (Go To Market).
What is Matt Steggles's email address?
Matt Steggles's email address is ma****@****rts.com
What is Matt Steggles's direct phone number?
Matt Steggles's direct phone number is 0203 117*****
What schools did Matt Steggles attend?
Matt Steggles attended Kingston University, University Of Northampton, Reigate Sixth Form College.
What are some of Matt Steggles's interests?
Matt Steggles has interest in Children.
What skills is Matt Steggles known for?
Matt Steggles has skills like Graphic Design, Marketing, Email Marketing, Advertising, Social Media Marketing, Adobe Creative Suite, Social Media, Photoshop, Management, Indesign, Final Cut Pro, Creative Direction.
Who are Matt Steggles's colleagues?
Matt Steggles's colleagues are Josh Linney, Katie Byrne, Shane Harman, David Matthews, Manar Shujaa Aldeen, Sally Summers, Molly Lockhart.
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