Account Director
CurrentResponsible for retaining and growing existing accounts along with identifying and closing new business. A vital member of the sales team selling audience-based, multi-screen TV advertising to ad agencies and their clients throughout the greater New York area. Manages the entire sales cycle leveraging a consultative sales approach.➣ Met or exceeded aggressive revenue targets for 17 consecutive years.➣ Recognized by peers as a team leader and product subject matter expert to provide… Show more Responsible for retaining and growing existing accounts along with identifying and closing new business. A vital member of the sales team selling audience-based, multi-screen TV advertising to ad agencies and their clients throughout the greater New York area. Manages the entire sales cycle leveraging a consultative sales approach.➣ Met or exceeded aggressive revenue targets for 17 consecutive years.➣ Recognized by peers as a team leader and product subject matter expert to provide hands-on support to answer product questions and to assist in moving opportunities to close. ➣ Created a deep pipeline of qualified opportunities as a result of extensive prospecting, professional networking, and referrals; performs needs assessments and creates customized client proposals. ➣ Previously provided strategic direction, guidance, and support to a 6-person sales team; consistently led the team in meeting a $35M annual sales quota. Select Sales Accomplishments:➣ Ethan Allen: Closed $1.2M from a new account brought on board from prospecting efforts. ➣ New York Life: Conceptualized, developed, and executed a 6-week local activation plan across 36 markets resulting in $800,000 in revenue; collaborated with the media director to close the sale.➣ DAP: Secured $1.2M of new revenue for a product rollout that utilized qualitative information targeting the client’s core consumer-based viewing habits.➣ Celebrity Cruises: Increased by revenue by >25% YoY by utilizing tentpole sports events within the client’s key markets (U.S. Open Tennis, BCS Bowl Series, etc.)➣ Yuengling: Instrumental in launching the client’s first foray into television by creating a regional heat map with the highest distribution and usage, resulting in >$1M of new revenue. Show less