Digital Marketing Manager
CurrentJHC is a growing, 25-attorney B2C law firm with 5 offices in 2 states and annual revenue of $10M+. My responsibilities include:📈 Developing and driving strategic initiatives that expand the firm’s reputation and reach.🎯 Directing and overseeing the firm's marketing, advertising, business development, and external communications. ✅ Managing the firm's brand, ensuring consistency and professionalism throughout its myriad communications.🔍 Optimizing the firm's digital/online presence, including its website, directory listings, search performance, and social media channels.🤝 Advancing B2B referral marketing programs, including email outreach (12K subscribers), a monthly legal ethics publication, bimonthly Zoom CLE webinars (600–900 attendees & growing), and periodic live events.📰 Developing and directing content strategy, planning, editing, and publication.📷 Producing, curating, and managing creative assets, including graphic designs, photography, digital publications, print collateral, and creative specialists who assist with these.👨💼 Managing one full-time marketing staff member and our external digital marketing agency partners.🧰 Evaluating and implementing tech/software solutions to assist in all of the above.Accomplishments include:💻 New website with 5x content optimized for 5 metro markets instead of 1.💰 950 marketing-generated leads/mo over past 12 mos.💵 Annual revenue ⬆️ +53% over 3 years.📈 900% marketing ROI in past 12 mos.👩💻 Zoom Webinar attendance ⬆️ +170% over 3.5 years.🏆 2024 KS Continuing Legal Education Provider of the Year Award.