JHC is a growing, 25-attorney B2C law firm with 5 offices in 2 states and annual revenue of $10M+. My responsibilities include:📈 Developing and driving strategic initiatives that expand the firm’s reputation and reach.🎯 Directing and overseeing the firm's marketing, advertising, business development, and external communications. ✅ Managing the firm's brand, ensuring consistency and professionalism throughout its myriad communications.🔍 Optimizing the firm's digital/online presence, including its website, directory listings, search performance, and social media channels.🤝 Advancing B2B referral marketing programs, including email outreach (12K subscribers), a monthly legal ethics publication, bimonthly Zoom CLE webinars (600–900 attendees & growing), and periodic live events.📰 Developing and directing content strategy, planning, editing, and publication.📷 Producing, curating, and managing creative assets, including graphic designs, photography, digital publications, print collateral, and creative specialists who assist with these.👨‍💼 Managing one full-time marketing staff member and our external digital marketing agency partners.🧰 Evaluating and implementing tech/software solutions to assist in all of the above.Accomplishments include:💻 New website with 5x content optimized for 5 metro markets instead of 1.💰 950 marketing-generated leads/mo over past 12 mos.💵 Annual revenue ⬆️ +53% over 3 years.📈 900% marketing ROI in past 12 mos.👩‍💻 Zoom Webinar attendance ⬆️ +170% over 3.5 years.🏆 2024 KS Continuing Legal Education Provider of the Year Award.

Brand strategist, content producer, editor, and photojournalist. 📈 I help small to midsize businesses position and market themselves to their target audiences while optimizing marketing and sales operations.📝 I write and edit all kinds of copy, from technical to journalistic to creative. 📰 I design digital and print graphics, publications, business collateral, and websites.📷 I photograph people, events, places, and things. Subjects include: lifestyle and environmental portraits, special event and lifestyle candids, formal events, sporting/athletic events, school events, graduations, school classrooms/activities for marketing collateral, streetscapes, landscapes/nature, wildlife, pets, buildings, products, and more.View select images at mattstephenscreative.com or my expanded portfolio at mattstephens.zenfolio.com. Follow me on Instagram @mstephenscreative.

RESPONSIBILITIES:👨‍💻 Designed, built, and managed WordPress websites for the agency and its clients.🔎 Performed SEO research, analysis, and technical tasks. 📧 Developed, tracked, and reported on email marketing campaign performance.TOOLS:🧰 Used digital tools including: Google Marketing Platform (Ads, Analytics, Search Console), SEMRush, Agency Analytics, Divi, Elementor Pro, MailChimp, Constant Contact, Blackbaud eTapestry, and Microsoft365. DELIVERABLES:📦 During this time I built a new website for The Francis Asbury Society and managed/updated several sites for The Salvation Army in addition to Summit’s website.

— Dramatically improved all aspects of school marketing and communications while serving as brand steward, editor-in-chief, marketing strategist, media manager, and “jack of all trades” creative for a growing PK–12 college prep school district in southern Johnson County, KS.— Worked at the right hand of the Head of School (i.e., CEO) as the only other full-time staff member with district-wide responsibility on a 70-member staff serving over 600 students and their families.— Planned, designed, and built new, 100-page website for the school using WordPress, which consistently met the school’s ambitious SEO/SERP goals (hcakc.org).— Facilitated a major update of the school’s visual and verbal brand (academic, athletic, and departmental) including a logo system, color palette, typography, and brand messaging (tagline, etc.).— Produced and distributed the school’s first annual report. Duties included: theme development, art direction, photography, design, copywriting, data coordination, and printing. Entire project is mine except where noted.— Increased funds raised by 400% year-over-year through marketing efforts. Duties included: redesign of hcafarmk.com, brand refresh (logo, colors), social media management, digital and print collateral design, sponsorship strategy and materials design, liaison to event planning team and marketing-related subcommittees.— Expanded social media presence and engagement: increased Facebook followership by 22% during my tenure, added/managed Instagram account, administered Facebook fan group, created copy and graphics for posts.— Managed email marketing platform (MailChimp), maintaining email marketing open rates 10% above industry average. Designed templates, created graphics, procured photos, wrote and edited copy.— Implemented new scheduling system encompassing all school events and activities (rSchoolToday).— Oversaw/administered complex CRM/school information system (FACTS/RenWeb SIS).

— Oversaw and facilitated church communications and marketing (included hands-on work in graphic design, desktop publishing, writing and editing, photography, social media marketing, email marketing, surveying)— Oversaw and supported the church’s four part-time staff and dozens of volunteer staff— Supported three leadership boards on vision-casting, goal-setting, and strategic planning— Provided care and guidance through counseling, prayer, visitation and other services— Oversaw and facilitated effective integration of the arts in the gatherings— Collaboratively developed and taught curricula for adult and youth classes— Designed, coordinated, led, and spoke at large weekly gatherings— Served as liaison to the broader community

Successful international B2B inside sales role (Parts Application Specialist II)Within two years on the job, was praised by distributors and territory sales managers across the country as the best sales support specialist they had ever worked with at our company.Facilitated parts sales for North American municipal, commercial and industrial markets, generating record sales months ($1.3+ million/mo.) twice in the first half of 2013.What exactly did I sell? Replacement parts for high-quality, custom industrial/municipal pump parts. We're talking HUGE pumps: waste water and flood water pumps (we built the ones on the Gulf Coast just outside of New Orleans). These parts ranged in value from a few hundred to tens of thousands of dollars apiece. In short, I quoted cost and lead time from order date to delivery, factoring in purchase price (and lead time) of raw materials, manufacturing cost, and shipping. Worked closely with engineers, spec analysts, field service reps, buyers, and inventory planners in addition to customers (our North American network of distributors primarily). Interacted a fair bit with suppliers from China (ANSI fracking pumps), but sourced most products domestically.Aided in the launch and support of strategic new product line (ANSI pumps) for Pentair-Kansas City Operations.Developed and managed new and long-term customer relationships through exceptionally compassionate, prompt, professional and thorough customer service.

— Directed, coordinated and evaluated the four largest adult programs at a 700-member church— Conducted regular and annual needs assessments, goals, strategic plans and budget proposals— Staffed, organized, trained, scheduled and facilitated task and program teams— Collaborated with senior leadership and other staff for organization-wide vision-casting, strategic planning and evaluation, during which time overall attendance grew by 10%— Developed and implemented new systems for recruitment, resourcing, scheduling and communication amongst staff and an extensive volunteer workforce

Overview:— Served as a strategic prevention consultant and coalition organizer for one of the foremost non-profit organizations in Southwest Missouri, whose motto—“Working Together to Build Strong Communities”—encapsulates CPO’s strategy of multi-sector and inter-organizational collaboration.Specifics:— Organized and supported community coalitions/task forces consisting of key community leaders and stake-holders in the sectors of education, government, law enforcement, social services and not-for-profit, whose mission was the prevention of substance abuse and domestic violence— Oversaw 6-county region including 5 existing coalitions and the establishment/launch one new team in West Plains, MO through outreach to senior leaders in the aforementioned sectors— Served as a funding consultant for said leaders and coalitions, including researching, developing and reviewing grant proposals (RFPs), assisting in the administration of grants awarded— Developed and executed diverse, interactive marketing campaigns including various print media, audio/video PSAs, town hall meetings, public speaking engagements and community health fairs— Coordinated quarterly regional (20 county) training events for community leaders and retailers (attendance up to 200 per event)— Developed measurable goals, objectives and strategies for the prevention programs— Maintained strict time-allocation reporting based on program funding percentages(Left to pursue my M.Div. degree at TEDS)

— Managed income maintenance cases for low-income families and individuals— Interviewed and oriented new clients— Conducted extensive data collection, database management and reporting— Maintained regular face-to-face, phone, and written correspondence— Prioritized and multitasked in a fast-paced, high demand environment with strict deadlines(Resigned to take a position much closer to home)

Worked for a 3,000-member congregation under the direct supervision of the former production director of KY3 TV.— Edited and produced a missions documentary that aired during Sunday services— Shot, edited and co-produced promotional videos— Assisted in audio/video tech setup and operation (large auditorium sound system, live camera work)

Drafted hydroelectric power plant blueprints using CAD program MicroStation SE