I lead the strategic development and delivery of insight-led campaigns that drive growth in digital home entertainment, and sales of our new release and catalogue titles. A highly collaborative role working closely with Sales, Operations and Insight teams, and a variety of digital retail partners (Sky Store, Amazon, Apple, et al.)

A fixed-term role offering strategic brand support and consultation across Sky’s brand marketing campaigns. In this varied role I support the development and delivery of campaigns across Sky’s entertainment and telecoms products.

Brand guardian and campaign lead:• Repeatedly built and maintained strong working relationships with our studio partners• Strategic development of campaigns to form extensive multi-media campaigns, with a competent approach to audience and message segmentation• Briefing and management of media and creative agencies• Management of the creative production process, including gaining senior stakeholder approval• Overseeing internal teams in the adaptation of each campaign across all market touch-points, including those in international markets• Collaborated with the Strategy and Insight teams to conduct thorough consumer insight analysis for each campaign• Budget forecasting and management• Performance review and analysis

Supported the Sky Cinema brand team in the re-launch of our movies channel, Sky Movies, as it evolved to become Sky Cinema. The re-launch introduced a host of new movie titles and product features and has seen a 2% increase in viewership year-on-year. I continued to work closely with the team in preparation for the move into original content and the release of the film Monster Family.• Supported the campaign’s development and drove creative consistency through-the-line• Devised messaging strategies tailored to media approach• Ensured accuracy across a myriad of market touch-points

Developed and delivered a number of brand/ brand response campaigns in support of new product launches and seasonal sales drives.

Managed a variety of direct marketing campaigns, driving sales across Sky's existing customer base. The role had a specific focus on targeted campaigns, making use of Sky's market-leading segmentation approach. Successfully pioneered a results tracking system to drive accurate performance reporting and new test-and-learn opportunities.

Responsible for managing relationships with the company's media partners and coordinating the development of targeted promotional campaigns. A major part of the role involved exploring opportunities with media owners to build marketing partnerships and further establish the company’s business intelligence products in the pharmaceutical community.

Designed, developed and delivered direct marketing materials to drive raising awareness of the brand. Built and maintained a Facebook group for the company to increase engagement with the student audience. Recruited brand ambassadors at various universities throughout the UK to help raise awareness of the brand. Build an easily accessible database to aid the sales department in identifying new clients.

I spent a week supporting the creative and account teams in the development and production of PoS advertising campaigns for leading FMCG brands. An enlightening experience that ultimately inspired me to pursue a career in marketing.