Trace Weatherford Email & Phone Number

Responsible for increasing revenue within IDC's top customer base, leveraging breadth of global syndicated research, analyst expertise, primary research and third-party branded go-to-market solutions. In my role, I work closely with a team of internal project managers and analysts, along with the client, to facilitate, scope, negotiate, sell and deliver custom research solutions to all levels of an organization from Marketing Directors to C-Suite

Drive new and existing business with global technology companies selling custom, tailored IDC research solutions. Understand, articulate and recommend custom research to assist clients with their go-to-market strategy to ensure our clients achieve measurable and effective results.

Develop new business by increasing corporate revenue through sales of tailored primary research solutions to global technology companies.

Held various roles during this time with overall responsibility of growing the market research consulting business within a handful of large enterprise accounts.

Sales professional responsible for selling and renewing contracts for syndicated IT market research and consulting services to technology vendors, from small start ups to well-established Fortune 500 companies. Met and exceeded ALL sales targets within this timeframe. Handled all types of new business development and account management roles during this time, selling IT software, hardware, services, telecomm and ecommerce research to vendor community.

Education record

Education record