Michelle Trapani Email & Phone Number

Lone Tree, Colorado, Us

This role is focused on defining, implementing, and managing a company-wide launch process, including project template definition and consistent status reports on progress. The process is new to the organization, so the role will include education and coaching for successful implementation.Responsibilities● Define a cross-functional launch process that prepares the entire company for a launch and creates department accountability for readiness● Educate the company about the process and expectations● Build an awareness that company-wide involvement creates launch success● Create a launch plan template using SmartSheet or a similar tool as a starting point foreach project to track actions and progress● Prepare for each launch through cross-functional discussions to define launch activities and drive teams to meet launch date● Leveraging the template, create a launch plan for each product/feature rollout, with all dependencies defined and set. Include setting a baseline for tracking planned vs. actuals.● Manage a scope that includes alpha, beta, launch, and a post-launch assessment follow-up● Provide visibility into pre-alpha stages managed by Product/Dev/QA offering a holistic view of the entire development to launch process● Train and empower each department to update their progress● Hold cross-functional launch meetings to review status, progress, and obstacles● Work with stakeholders as needed to identify and remove obstacles to keep the projecton track● Present status reports to the leadership team, cross-functional launch teams, and company employees

Cambridge, Ma, Us

In this role, I led a high-impact team, collaborating with GTM and Global Sales Operations leaders to develop and deliver solutions in GTM Strategy and Operations. I aligned Intelligent Automation GTM strategy and deliverables with the global solution consulting community and third-party partners. Overseeing the group's output, I effectively coordinated and drove operational execution, ensuring the timely delivery of commitments and schedules. Vigilantly monitoring the progress of all team members, I ensured they had sufficient support and resources, anticipating needs as necessary. Ultimately, in this capacity, I directed the group's output by coordinating and overseeing operational execution, ensuring the punctual delivery of commitments and schedules.

Irvine, California, Us

In my role, I orchestrated product marketing efforts and lead cross-functional teams for both traditional and SaaS product launches. This involves developing strategic go-to-market strategies, creating compelling content, and executing comprehensive marketing plans.One key aspect of my responsibilities is overseeing cross-functional coordination to streamline the product launch process. This includes ensuring operational readiness, aligning with product lifecycle stages, documenting launch objectives, and measuring launch effectiveness.To further elevate the operational performance of the product marketing team, I actively implement best practices that cover the entire customer experience. This strategic approach enhances our overall effectiveness and contributes to the success of our product launches.Some of my achievements in this role include:• Formulated and implemented launch prerequisites and procedures in accordance with strategic priorities, emphasizing compliance and security.• Drove marketing and cross-departmental collaborative processes to enhance communication, elevate customer service, and boost productivity.• Formulated messaging strategies and spearheaded planning of numerous launches (20+) across multiple intelligent automation segments.• Cultivated and nurtured high-performing, data-focused product marketing team, including recruitment and onboarding of new product marketing managers to expedite Kofax's growth.

In this role, I spearheaded an organization-wide transformation in our product launch methodology, successfully slashing the launch duration from a lengthy 8 months to a more streamlined 8-12 weeks.This involved the strategic forging of integrated marketing initiatives that spanned across various realms, including events/tradeshows, marketing communications, and corporate communications. These initiatives covered a broad spectrum, including new product launches, captivating product and industry solution videos, impactful social media campaigns, and the creation of technical and thought leadership whitepapers.Some of my achievements in this role include:• Orchestrated go-to-market strategies for nine product lines, involving product positioning and messaging.• Cultivated collaborative partnerships with external suppliers to enable supplementary content development.

Irvine, Ca, Us

In this role, I took charge of managing various aspects of our SaaS/PaaS offerings. I played a key role in directing the formulation of comprehensive market strategies, assessing sales performance and profitability, strategically positioning our products, empowering the sales team, determining optimal pricing, and orchestrating successful product introductions.In addition to these responsibilities, I actively conducted negotiations and managed relationships with a diverse range of vendors to enhance our operational efficiency and strategic partnerships. Some of my achievements in this role include:• Enabled creation and execution of product line go-to-market strategies, incorporating distinct product positioning and messaging to set products/solutions apart in the market.

Armonk, New York, Ny, Us

Acquired SPSS, Inc. in 2009Senior Channel Communications Professional 2011-2013In this role, I took the lead in designing and executing advanced channel marketing strategies and executive communication initiatives. One of my key accomplishments was orchestrating cross-functional teams to strategically incorporate channel communications across divisions, ensuring the delivery of comprehensive and precise messaging.To inform our approach, I conducted in-depth market analysis, providing valuable insights that led to suggestions aimed at augmenting strategic plans. These recommendations were carefully aligned with category objectives and overall IBM goals, contributing to the overall success of our initiatives.Some of my achievements in this role include:• Oversaw, regulated, and appraised the punctual and efficient execution of all marketing and channel communication operations.Senior Product Marketing Manager 2008-2011Led Portfolio Marketing team on critical transfer-of-business product releases. Worked in collaboration with engineering information technology, finance and legal teams to ensure maximum impact of product to market.• Communicated, executed and tracked progress of projects, maintaining deliverables.• Demonstrated strong skills in initiating, organizing and executing workflow from planning to implementation driving product launches on time and within budget.• Positioned Deployment family product line, enabling company to successfully market next generation and legacy solutions to current and prospective customers across customer base.• Developed positioning and messaging of existing and new products, allowing strong positioning and competitive differentiation.• Created and delivered sales toolkits equipping sales team with necessary and useful tools needed to compete and win.

In this organization, I led cross-functional teams to strategically amalgamate channel communications across divisions, aiming for the delivery of comprehensive and precise messaging. Informed by an in-depth analysis of market conditions, I proposed improvements to align strategic plans seamlessly with both category and IBM objectives.My role extended to overseeing, regulating, and assessing the prompt and efficient execution of all marketing and channel communication operations. This hands-on approach ensured that our initiatives were not only well-planned but also executed with precision and effectiveness.

Naperville, Illinois, Us

Managed multiple product lines with an emphasis on migrating existing customers to new server-based product line. Developed next generation “dashboard” product supporting legacy and current products and customers.• Developed and implemented marketing processes using collaboration and obtaining executive staff sign-off, ensuring on time and on budget product releases.• Mentored engineering and sales teams regarding short-and long-term company strategies, confirming cohesive understanding of required details.• Oversaw product content on corporate web site and marketing tactics that supported both customer-facing collateral and internally focused sales tools, supporting all areas of marketing.

Chicago, Illinois, Us

Developed and maintained customer operations online reference tool including architecture, content creation, and overall system management. Directed worldwide cross-functional teams in acquiring relevant information, both internally and externally focused.• Organized overall curriculum for initial internal and external training on online reference tool and all current products, services, and methods, providing for comprehensive client support.

San Jose, Ca, Us

Utilized product management and product marketing skills in introducing Adobe Acrobat and Adobe server product line into Enterprise, reseller / ISV, and Developer communities. Directed team in generating MRD content for most successful launch of Adobe Acrobat.•Directed launch of Adobe marketing content and programs with enterprise-level ISV and SI partners, expanding product into new and emerging markets.

Redwood City, California, Us

Launched products through continuous cross-functional departmental communication, driven by external market awareness and utilization of product management skills.• Led 5 technical service-based products, exceeding revenue goals for 3 sequential quarters.

Armonk, New York, Ny, Us

Lotus Development was acquired by IBM in 2000.cc:Mail was acquired by Lotus Development in 1996.