Michelle Trapani Email & Phone Number

Lone Tree, Colorado, US

• This role is focused on defining, implementing, and managing a company-wide launch process, including project template definition and consistent status reports on progress. The process is new to the organization, so.
• Define a cross-functional launch process that prepares the entire company for a launch and creates department accountability for readiness
• Educate the company about the process and expectations
• Build an awareness that company-wide involvement creates launch success
• Create a launch plan template using SmartSheet or a similar tool as a starting point foreach project to track actions and progress
• Prepare for each launch through cross-functional discussions to define launch activities and drive teams to meet launch date

Cambridge, MA, US

In this role, I led a high-impact team, collaborating with GTM and Global Sales Operations leaders to develop and deliver solutions in GTM Strategy and Operations. I aligned Intelligent Automation GTM strategy and deliverables with the global solution consulting community and third-party partners. Overseeing the group's output, I effectively coordinated.

Irvine, California, US

• In my role, I orchestrated product marketing efforts and lead cross-functional teams for both traditional and SaaS product launches. This involves developing strategic go-to-market strategies, creating compelling.
• Formulated and implemented launch prerequisites and procedures in accordance with strategic priorities, emphasizing compliance and security.
• Drove marketing and cross-departmental collaborative processes to enhance communication, elevate customer service, and boost productivity.
• Formulated messaging strategies and spearheaded planning of numerous launches (20+) across multiple intelligent automation segments.
• Cultivated and nurtured high-performing, data-focused product marketing team, including recruitment and onboarding of new product marketing managers to expedite Kofax's growth.

• In this role, I spearheaded an organization-wide transformation in our product launch methodology, successfully slashing the launch duration from a lengthy 8 months to a more streamlined 8-12 weeks.This involved the.
• Orchestrated go-to-market strategies for nine product lines, involving product positioning and messaging.
• Cultivated collaborative partnerships with external suppliers to enable supplementary content development.

Irvine, CA, US

• In this role, I took charge of managing various aspects of our SaaS/PaaS offerings. I played a key role in directing the formulation of comprehensive market strategies, assessing sales performance and profitability.
• Enabled creation and execution of product line go-to-market strategies, incorporating distinct product positioning and messaging to set products/solutions apart in the market.

Armonk, New York, NY, US

• Acquired SPSS, Inc. in 2009Senior Channel Communications Professional 2011-2013In this role, I took the lead in designing and executing advanced channel marketing strategies and executive communication initiatives. One.
• Oversaw, regulated, and appraised the punctual and efficient execution of all marketing and channel communication operations.Senior Product Marketing Manager 2008-2011Led Portfolio Marketing team on critical.
• Communicated, executed and tracked progress of projects, maintaining deliverables.
• Demonstrated strong skills in initiating, organizing and executing workflow from planning to implementation driving product launches on time and within budget.
• Positioned Deployment family product line, enabling company to successfully market next generation and legacy solutions to current and prospective customers across customer base.
• Developed positioning and messaging of existing and new products, allowing strong positioning and competitive differentiation.

In this organization, I led cross-functional teams to strategically amalgamate channel communications across divisions, aiming for the delivery of comprehensive and precise messaging. Informed by an in-depth analysis of market conditions, I proposed improvements to align strategic plans seamlessly with both category and IBM objectives.My role extended to.

Naperville, Illinois, US

• Managed multiple product lines with an emphasis on migrating existing customers to new server-based product line. Developed next generation “dashboard” product supporting legacy and current products and customers.
• Developed and implemented marketing processes using collaboration and obtaining executive staff sign-off, ensuring on time and on budget product releases.
• Mentored engineering and sales teams regarding short-and long-term company strategies, confirming cohesive understanding of required details.
• Oversaw product content on corporate web site and marketing tactics that supported both customer-facing collateral and internally focused sales tools, supporting all areas of marketing.

Chicago, Illinois, US

• Developed and maintained customer operations online reference tool including architecture, content creation, and overall system management. Directed worldwide cross-functional teams in acquiring relevant information.
• Organized overall curriculum for initial internal and external training on online reference tool and all current products, services, and methods, providing for comprehensive client support.

San Jose, CA, US

• Utilized product management and product marketing skills in introducing Adobe Acrobat and Adobe server product line into Enterprise, reseller / ISV, and Developer communities. Directed team in generating MRD content.
• Directed launch of Adobe marketing content and programs with enterprise-level ISV and SI partners, expanding product into new and emerging markets.

Redwood City, California, US

• Launched products through continuous cross-functional departmental communication, driven by external market awareness and utilization of product management skills.
• Led 5 technical service-based products, exceeding revenue goals for 3 sequential quarters.

Armonk, New York, NY, US

Lotus Development was acquired by IBM in 2000.cc:Mail was acquired by Lotus Development in 1996.