My profession experience includes working as an Senior Account Manager for two different advertising agencies that work with Whirlpool Corporation. The agencies include ARS Advertising and Copper (closed in 2006).My goal is to make marketing positions more business functional. Tying together consumer and trade messaging with sales teams for maximum penetration. Basically, market what is being sold to the key audiences that either sell the product (trade customers) or buy the products (consumers). And, add measurements to all marketing work to justify the spend and feed into the organization the benefits of "functional" marketing.Specialties: Marketing/Advertising as both an agency of Whirlpool Corporation plus as an employee of Whirlpool Corporation.Consumer Promotional Planning and Execution Expertise.