• Analyze, interpret and synthesize learnings from B2B and B2C custom research, and draw actionable and executable conclusions for stakeholders.• Take ownership of data and tabs from soft launch to delivery of final data to client.• Ensure that quality standards of data are met and perform various logic checks that includes but are not limited to calibrating research instruments, questions consistency checks, survey logic checks, include screeners etc.• Work independently and in a team to manage multiple projects simultaneously.• Automated/semi-automated several processes using tools like SPSS, R, Python and Alteryx etc leading to improved data quality and significant reduction in data processing team’s time to deliver data.• Manage online quota and vendors.• Generate tableau files from spss, wincross cross-tabulation, ppt deliverables and quality check when prepared by other members.• Impart trainings to the team.

Identify market trends,generate consumer insights,competitive landscaping, measured spending and other data analysis through TGI Research utilization, media research, Omnibus surveys, and other research solutions.Create easy-to-read and easy-to-utilize reports for clients, showing the connections between consumption behavior, lifestyles, and psychographics with media consumption. Translate client’s requirements into products and suggest optimal research solutions; coordinate with client and internal staff, e.g. research team members, programming team, data analysis team, etc.-POC for global brand owners like Unilever, Nestle etc agencies like Starcom/Vivaki,BPG, OMD, UM, MEC, Mediacom, Drive Dentsu etc., and media owners.-Represented Kantar Media, UK to develop and promote TGI consumer research in the region. o Trained staff and clients on Choices, analysis software, facilitating simple cross tabulation to complex multivariate segmentation.o Developed and promoted TGI Net, focusing on Internet attitudes of regional consumers. o Developed and marketed TGI Banks and TGI Sports. o Fused internet ratings, custom survey with TGI.-Established partnership with Nielsen for Global AdView and published pieces on measured ad spending through this relationship.-Generated a monthly column for GMR and published more than 50 articles on media and consumer research. Also published dispatches on Kantar Media, UK website.-Represented UAE in TGI Meets in Athens, Lisbon, Versaille, Prague, and Seville.-Develops annual strategic and operational marketing plans