As an agency owner or marketing leader, are you confident that your marketing efforts are reaching your intended audience with quantifiable ROI? Have you embraced the consumer shift to streaming devices, or are you still pumping a large portion of your ad budget into linear TV? Maybe you currently are working with an OTT vendor, but have limited visibility into campaign results without relevant attribution and real time dashboards. You may even think you are in good hands and paying for premium OTT, but in fact, you are running a campaign that is using blended tactics and not optimized to get you the results you deserve.Here’s how Strategus can help. We launched the first ever programmatic OTT/CTV campaign, before it was mainstream & cool. Over the past 6 years, and 20000+ OTT campaigns, we've perfected the method of executing OTT campaigns using a suite of proprietary products to reach your target consumer and produce measurable results. First, we understand the needs and target audience for each customer by customizing the campaign approach based on industry and desired KPI’s. Using Aimplify we then compile hundreds of individual data points to build an audience profile and forecast impressions to ensure we deliver your OTT campaign with pinpoint accuracy. Next, based on your campaign goals, we identify the best method for following up with your target audience to increase frequency and drive conversions through the use of our Encore Omnichannel product. Instead of a one size fits all attribution solution, the customizable Strategus Attribution Suite allows you to select the attribution product that makes the most sense for your industry and campaign. Finally, with Strategus, you won’t have to wonder who is involved in your campaign, our hands-on team of Ad Op’s experts is constantly optimizing each campaign to achieve peak performance and updating our best in class reporting dashboard so that you can directly track campaign results.

I write articles that visualize data in the DC bikeshare and urban mobility space.

ItsaCheckmate is a startup that integrates food orders from third party delivery platforms like Doordash and Uber Eats into a restaurant's point of sale system. As the first Head of Data Analytics at ItsaCheckmate, I've built our data analytics infrastructure from scratch using a modern tech stack including Snowflake, Stitch Data ETL and Sigma Computing.This infrastructure has allowed the company to democratize data across all departments and make more data driven decisions. Additionally, the data analytics department is developing several customer facing data products that will have a significant impact on the company's bottom line.

DC Music Live is a mobile app that aggregates and lists live (and virtual) music shows happening in Washington, D.C. You can search by date (any date, today, tomorrow, weekends only), price (any price, free, or less than $20), neighborhood, venue, and even metro line.

Cared for my newborn daughter after my wife went back to work

OurStreets harnesses the collective power of pedestrians and cyclists to make city streets safer for all. The app facilitates quick and easy reporting of vehicular traffic violations like standing in a bike lane or blocking a crosswalk. The app's ultimate goals are to help preserve the integrity of these dedicated spaces for our most vulnerable road users and aid targeted enforcement of cities' most dangerous drivers.

- Leverage multiple platforms such as SQL Server, AWS RDS instances, Teradata and several SAS environments such as SAS Grid, SAS EBI and SAS mainframe to weave together custom end-to-end systems as a systems lead for large government data contracts in the health and human services arena- Originate Python scripts to replace manual processes with auditable, automated systems- Author Python scripts that transform SAS datasets, Sharepoint Lists and other disparate data sources into professional-grade reporting and documentation in Excel, Word, PDF and HTML formats- Administer JIRA for the entire company and conduct project-specific JIRA training for agile teams

Data analyst and SAS programmer at the premier, Washington, DC consulting firm in trade remedies proceedings (antidumping and subsidy) and WTO dispute resolution• Curate client sales and cost data for submission to the Department of Commerce in response to price dumping investigations.• Collaborate with lawyers and line of business experts to ensure the accuracy of all data and calculations.• Originate SAS programs to estimate client’s potential liabilities using complex Data Step and Macro programming.

• Automate reporting requirements utilizing SAS for a foreclosure audit of ~180,000 loans for a large mortgage servicer. • Develop and institute audit process changes to ensure consistency and improve efficiency.• Establish system controls and improve the audit’s database management functionality through collaboration with system engineers.• Communicate with the client to target and troubleshoot data deficiencies

• Collaborate with business partners to develop the Bank’s home equity modification policy and strategy in compliance with the Federal Making Homes Affordable (MHA) program. • Ensure compliance with instituted policy and strategy for MHA by testing operations data in SAS and SQL environments.• Determine success of the Bank’s participation in the MHA program by analyzing home equity government modifications and developing forecasts.• Work with the U.S. Treasury Department and Fannie Mae to ensure the Bank complies with the MHA program.

· Diagnosed relevance of all data and documents in race and gender based discrimination litigation.· Created custom transactional databases using SAS, STATA and other software.· Formulated analyses with regressions and summary statistics.· Generated exhibits for expert reports using MS Excel.

· Analyzed data quantitatively and graphically to support expert testimony in/for litigation.· Rendered maps for market analysis using ArcGIS software.· Trained and mentored incoming class of Research Associates.

A tax research foundation that educates American taxpayers about sounds tax policy and the size of the tax burden.Accomplishments:• Doubled website’s searchable publications to over 900 documents • Wrote regular entries for the Tax Foundation’s Tax Policy Blog• Updated all tables in Tax Foundation Facts & Figures state rankings publication• Co-Authored “Charities and Public Goods: The Case for Reforming the Federal Income Tax Deduction for Charitable Gifts,” Special Report No. 137, the Tax Foundation, November 2005