Michelle Sutterfield Email & Phone Number

Kirkland, WA, US

Kirkland, WA, US

Los Angeles, California, US

Ottawa, ON, CA

Developed and executed a comprehensive strategy for organic content acrossmultiple channels, resulting in increased engagement and brand recognition.Collaborated with cross-functional teams to develop and execute social strategy andcontent for internal initiatives, community events, API updates, and new productreleases.Managed, monitored, optimized, and.

Chuo-ku, Tokyo, JP

Increased customer engagement through effective social media strategies.Developed and managed a business oriented content calendar for timely andrelevant posts across multiple platforms.Developed and executed multiple social media driven sweepstakes.Partnered with Influencers to create sponsored content, increasing audienceengagement for new products and.

Salt Lake City, UT, US

• Conceptualize, develop, and launch enhanced content strategies to improve community experience and fundraising opportunities.
• Optimize marketing strategies and spearhead influencer and partner campaigns to capture new fundraisers and diversify out representation within the industry.
• Maximized Extra Life fundraising dollars by 17% growth yoy, including 1st year fundraisers who saw a 99% growth in 2020 compared to 2019.
• Established Extra Life to be a Top 30 P2P program in the U.S., being one of only four programs with growth in 2020.
• Manage community event logistics, including talent usage, event promotion, budget, and communications with partners. Regularly attend and participate in various industry events.
• Established a network of hundreds of consistent content creators, maintain strong partnerships, secure positive coverage, and facilitate prompt dissemination of information.

Bellevue, Washington, US

• Conceptualize, develop, and launch enhanced content strategies to improve product conversion.
• Drive marketing objectives by fostering and maintaining relationships with related and partnering entities.
• Optimize marketing strategies and spearhead influencer campaigns to capture new customers and diversify out representation within the industry.
• Maximized Magic’s streamer presence by 400%+ within the first year and subsequently in 2019, becoming one of the 10 games with the most growth on Twitch.
• Coordinate and oversee all event logistics, including talent scheduling, budget development and management, and communications with influencers. Regularly attend and participate in various industry events.
• Draft, review, and negotiate contracts for exclusive shows and event promotions, ensuring optimal rates with influencer talent.

• Headed customer digital marketing strategies to surpass client goals and objectives.
• Built innovative strategies in collaboration with content contributors.
• Charged with managing all social media programs, such as internet forums, blogs, social networking applications, and message boards.
• Crafted valuable original content with finely-honed social listening skills.
• Edited and posted original content to the company website and social media pages, ensuring alignment with the channel and influencer’s brand, Facebook with over 1M pages likes, Twitter with 1.9M+ followers, and.

• Coordinated, created, and posted to various social media platforms, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Yelp.
• Tasked with managing all paid Facebook and various print advertising.
• Used Mailchimp to create and send content for newsletters.
• Employed WordPress to update website information, images/banners, and products.
• Functioned as a liaison between galleries and artists for all marketing needs, including events and artist happenings.
• Composed and submitted effective press releases through MarketWired.

• Directed marketing efforts through Facebook and Instagram advertising.
• Engaged targeted audience by creating and sending content in newsletters via MailChimp.
• Managed and updated all website information, images, and products through Shopify.
• Sourced and secured contract influencer marketing.
• Facilitated partnerships between artists, wholesale, and sponsors.
• Completed various administrative functions as the Office Manager.

Orem, Utah, US

• Supervised all in-house printing on two large format Mutoh printers and one large format Epson 9800.
• Organized and prepared filed for printing.
• Motivated and mentored a team of shirt sublimation experts to ensure both quantity and quality of the product.
• Worked as a designer for my own line of custom shirts within the company, delivering custom designs for Katy Perry, Miley Cyrus, Karmaloop.com, ModClothe.com, Grub Hub, Robert Downey Jr., and Subway.

Bachelor'S Degree, Marketing

Associate Of Arts And Sciences (Aas), Photography

Education record