Mikhail Suyasov

Mikhail Suyasov Email and Phone Number

Marketing Director @ Winc Academy
Amsterdam, NH, NL
Mikhail Suyasov's Location
Amsterdam, North Holland, Netherlands, Netherlands
Mikhail Suyasov's Contact Details
About Mikhail Suyasov

15+ years of hands-on marketing experience, combining data-driven, innovative and team approaches. Skilled in building teams, GTM, brand, growth and product strategies. Contributing to the growth and success of companies such as Netflix, Yandex, Bacardi and tech startups. Fan of entertainment, gaming and esports.Key achievements include:- At Netflix I led GTM marketing strategies and executed brand and title campaigns, resulting in 1M paid subscribers- At Mokka (fintech company) I lead brand, product and growth initiatives, resulting in x4 growth and increase of the client base to 9M users (mobile app & web)- At Yandex, I led portfolio brand initiatives, achieving double-digit growth and 62M MAU- At Bacardi, I led marketing teams across 31 countries, building best-in-class brand equity and making Bacardi the #1 premium spirits brand by value

Mikhail Suyasov's Current Company Details
Winc Academy

Winc Academy

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Marketing Director
Amsterdam, NH, NL
Mikhail Suyasov Work Experience Details
  • Winc Academy
    Marketing Director
    Winc Academy
    Amsterdam, Nh, Nl
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  • Winc Academy
    Marketing Director
    Winc Academy Jan 2023 - Present
    Amsterdam, North Holland, Netherlands
    - Building a marketing team of 10 people for Winc Academy – online courses education platform- Rebranding, major UX / UI improvements throughout the entire customer journey- Launching and scaling key marketing / acquisition channels, incl. performance, SEO, CRM- x2.5 growth in # of users
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  • Netflix
    Senior Marketing Manager
    Netflix Sep 2021 - Jan 2023
    Amsterdam, North Holland, Netherlands
    - Developing GTM marketing strategy, creating, leading and executing brand / title campaigns- Cross-functional collaboration with content, production, publicity and social media teams- Managing external creative partners and agencies- Contributing to x3 growth and achieving 1M paid subscribers
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  • Revo Technology
    Chief Marketing Officer
    Revo Technology Jan 2019 - Aug 2021
    - Building a marketing team of 12 people for Mokka – #1 BNPL fintech company in CEE- 360 rebranding, incl. new positioning, naming, identity and brand guidelines- Launch of new mobile app and website to optimize user flow and drive conversions- B2B2C partnerships with 20 big retailers in fashion, beauty, travel, electronics and more- Launch of key marketing channels, incl. performance, CRM, SEO, OLV, brand, PR and more- Growth of client base from 2.5M to 9M in 3 years, making Mokka #1 in the BNPL segment
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  • Arena Stream
    Marketing Director
    Arena Stream Jan 2019 - Dec 2019
    - Leading marketing initiatives for Arena – is a discovery platform for gaming streamers- Supervision of customer acquisition and influencer marketing during launch in the US market- Partnerships with Riot Games in organizing streamers championships- Partnerships with Gambit Gaming, Giants and League of Legends streamers- Contributing to over 5,000 streamers joining the service, with 60,000 games played via Arena
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  • Yandex
    Head Of Brand Marketing
    Yandex Dec 2016 - Dec 2018
    - Portfolio marketing for Yandex.Maps and Yandex.Navigator – city apps with 200M+ downloads- B2B2C partnerships with Wargaming, Disney, Burger King, Adidas, FIFA, Toyota, JLR and more- Integrated marketing projects with 20+ tier-A influencers- Building a brand marketing team of 4 people - Contributing to double-digit growth in 2 years, achieving 62M mobile app MAU
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  • Bacardi
    Marketing Director
    Bacardi Jun 2010 - Jul 2016
    - Martini & Bacardi portfolio strategy and integrated activity plans for CEE Hub (31 countries)- Launch of Martini Racing experiential platform, feat. Williams Martini Racing F1 team- Building #1 best-in-class brand equity for Bacardi with Casa Bacardi party & music platform- Building a team of 15 people, successful transition to the new CEE Hub structure- Steering Martini portfolio back onto the growth track after 4 previous years of decline in value- Leading Bacardi to #1 premium spirit brand in CIS in value, up from #3
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  • Russian Standard Vodka
    Brand Manager
    Russian Standard Vodka Jul 2007 - Jun 2010
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  • L'Oréal
    Brand Manager
    L'Oréal Jul 2005 - Jul 2007
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  • Mckinsey & Company
    Team Assistant
    Mckinsey & Company Aug 2002 - Jul 2005
    Moscow, Russian Federation
    View

Mikhail Suyasov Skills

Marketing Management Trade Marketing Customer Insight Fmcg Marketing Marketing Strategy Marketing Communications Product Marketing Brand Management International Marketing Brand Development Marketing Research Digital Marketing Market Research Advertising Management Strategy Business Planning Competitive Analysis Brand Architecture Market Analysis Segmentation Integrated Marketing Business Strategy Market Planning

Mikhail Suyasov Education Details

Frequently Asked Questions about Mikhail Suyasov

What company does Mikhail Suyasov work for?

Mikhail Suyasov works for Winc Academy

What is Mikhail Suyasov's role at the current company?

Mikhail Suyasov's current role is Marketing Director.

What is Mikhail Suyasov's email address?

Mikhail Suyasov's email address is ms****@****mail.ru

What schools did Mikhail Suyasov attend?

Mikhail Suyasov attended Lomonosov Moscow State University (Msu).

What skills is Mikhail Suyasov known for?

Mikhail Suyasov has skills like Marketing Management, Trade Marketing, Customer Insight, Fmcg, Marketing, Marketing Strategy, Marketing Communications, Product Marketing, Brand Management, International Marketing, Brand Development, Marketing Research.

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