Matt Swain, Pmmc Email and Phone Number
πΌ CTE Teacher πΉ Marketing Innovator π Student Outcomes ποΈ Former Community Podcast Host π Product Marketing Certified at
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Frederick County Public Schools - Virginia
Matt Swain, Pmmc's Location
Winchester, Virginia, United States, United States
Matt Swain, Pmmc's Contact Details
Matt Swain, Pmmc work email
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Matt Swain, Pmmc phone numbers
About Matt Swain, Pmmc
For nearly 20 years, I've served in industries and roles focusing on adult learning or K-12 education through marketing, leadership, board of directors, public relations, & fundraising. I've worked with public schools, career and technical education (CTE), and served in government PR, tech, finance, marketing agencies, and national membership associations. β¨Strengths Finder Results: Vision, Strategy, Achiever, Maximizer, Relator. πCertifications: Product Marketing Certified (PMMC), Content Marketing, Leadership in Marketing β£οΈ Memberships: American Marketing Association, National Advertisers Association Experience:β’ Direct ability to progress ideas/services/products from concept, go to market, and final delivery. β’ Proven membership, loyalty, and customer marketing strategies/programs for retention ROI.β’ Experienced PR strategist with earned/paid media, thought leadership, case studies, & white papers.β’ Educational marketing with national conferences, prof. development, STEM, & life-long learning.β’ Develop and nurture partnerships, co-marketing, and revenue-generating sales and opportunities.β’ Adept at product development, implementation, and customer insights to make intentional decisions. πΌ Marketing Agency Experience to Make an Impact and Drive Business Forward:Digital and traditional direct marketing, email marketing, social, copywriting, direct mail, Google Analytics, video marketing, SEO, content, Facebook and IG ads, website development, and more. Things I am Proud of:βοΈ I Spoke at GMU Marketing Class for marketing and career development βοΈ Had influencer marketing campaign recognized nationally by the ALA and used as a best practice template nationwide.βοΈ Vice-chaired an education and advocacy board, funding and programs to 2 counties and 1 cityπΆ I also like vinyl records, heating my coffee 20 times the same morning, and pecan pie.The tools, tips, ideas, content, and opinions I share on my LinkedIn profile are my decisions and actions. They may not represent the view of the organizations I decided to have appear on my profile.
Matt Swain, Pmmc's Current Company Details
Frederick County Public Schools - Virginia
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πΌ CTE Teacher πΉ Marketing Innovator π Student Outcomes ποΈ Former Community Podcast Host π Product Marketing Certified
- Website:
- frederickcountyschoolsva.net
- Employees:
- 198
Matt Swain, Pmmc Work Experience Details
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Frederick County Public Schools - Virginia
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Career And Technical Education TeacherLocal School District Jul 2024 - PresentBusiness and Information Systems - I help students explore careers and prepare them for life in the real world.Courses: Career Exploration, Journalism, Computer Solutions, and FBLA.
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Senior Manager, Product MarketingStride, Inc. Jul 2023 - Jul 2024Herndon, Virginia, UsLead innovation and marketing strategies around Career Technical Education (CTE) for schools, educators, and current and prospective students nationwide. Oversee and support career coaching products for high school students and implementation/marketing of work-based learning (WBL) events for high school students focusing on student outcomes and marketing metrics.Deliver content, persona development, and product marketing strategy serving as subject matter expert to public relations, communications, and social media teams across the marketing funnel. Responsible for leading and creating compelling value propositions and GTM plans for educators, students, and schools, driving enrollment, product adoption, and student outcomes.Drive innovation through product partnership strategies with big brands and local chambers of commerce.Manage a team of product and marketing professionals. -
Product Marketing Manager, Career LearningStride, Inc. Jun 2021 - Aug 2023Herndon, Virginia, UsMy focus is on Career Technical Education (CTE), creating value for public and private schools, students, parents, and educational leaders nationwide.Specific CTE marketing and product focus: career services, internships, entrepreneurship, career coaching, certified soft-skills, work-based learning, and college prep. Focusing on go-to-market marketing and product positioning across multiple edtech product portfolios, I develop educational products, branding concepts, content strategy, positioning statements, and partnership strategies focused on career technical education (CTE) and college and career-prep services. Manage edtech product portfolios, including marketing leadership on start-up portfolio: Lead marketing operations team, client marketing product launch, process improvement, and sales operations. Deliver presentations on career services to school counselors, teachers, administration, and staff on a weekly/monthly basis. Develop product partnerships and strategies for enrollment and co-marketing opportunities through businesses and local chambers of commerce for student outcomes and placements.Key Product Launches: Wrote the Ultimate Guide to Internships for Employers, Highschool Internships for Students Playbook, developed an Online Employer Resource Center for Internships, Internship Search Website, Entrepreneurship Online Resource Center, GenZ Entrepreneurship Guide, and Tallo.com.
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Vice President Board Of DirectorsFriends Of The Handley Regional Library System May 2023 - Jun 2024The Friends of the Handley Regional Library System (Est. 1977) provides funding support and advocacy initiatives for all 3 branches of HRLS in a service area of 130,000+.The Board focuses on membership, fundraising, programming, book sales, library advocacy, and procurement of community resources to support the library system and staff, enhance the use of library services for all ages, and ways to make an impact in the community through literacy. Popular efforts include cultural programming, seasonal book sales, yearly bus trips to the Library of Congress National Book Festival, and more.
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Manager Of Public Relations And Partnership OutreachHandley Regional Library System Oct 2020 - Jun 2021Winchester, Virginia, UsAs a local government representative, I was responsible for partnerships, fundraising, grant writing, public relations, and donor management for 2 counties and 1 city. Managed 1 FTE and creative agency. Nationally recognized influencer marketing campaign through the American Library AssociationDraft and send press releases and official government proclamations, and serve as POC for all media inquiries and responsesExceeded annual fundraising goal by over 250%, resulting in 5 years of fully funded paid programming, procured $50,000+ in advertising and educational technology/materials grants and sponsorshipsProject managed and implemented about 1Million of education technology Provided content strategy and marketing guidance to committees and workgroups, ran social media outlets, and email marketingLaunched local radio and advertising through iHeart Radio, hosted well known podcast, Library OutLoud!, and secured advertising partnerships. Developed community partnerships with non-profits and corporations for co-marketing for enhanced service delivery and reach.I created and manage fundraising campaigns and annual mailings, plus sought and respond to grants and other funding sources. I also get the privilege of cultivating donors to increase advocacy and financial performance. -
Podcast Host For Library Out Loud!Handley Regional Library System Sep 2019 - Jun 2021Winchester, Virginia, UsGuests include library staff, community leaders, and program partners/authors. On Sound Cloud, iTunes, Spotify, and iHeart Media at @handleyregional and @libraryoutloud. Also coordinate podcast sponsorships for advertisers and program planning.
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Public Relations Manager & Education Technology CoordinatorHandley Regional Library System May 2018 - Nov 2020Winchester, Virginia, UsI managed and create marketing campaigns across a multi-channel approach, implement public relations and media strategies, work with local government officers on program/service promotion, develop partnerships, respond to local media, manage sponsorships, and coordinate annual fundraising. On the education technology side, I manage medium to large-scale library education technology, products, and service implementations for our community 130,000. My goal is to connect libraries, technology vendors, and our patrons. These range from formal RFP processes, contract negotiation, training, to point of delivery. Key system-wide implementations and discoveries include RFID Self Checkout Kiosks, online publishing and design software, large-scale email marketing delivery, reader's advisory systems, hotspot checkouts for free internet, and more.
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President & Director Strategic MarketingSwain Marketing & Creative, Llc Aug 2011 - Oct 2020Provide consulting, marketing executive, and public relations functions to national associations, educational firms, non-profits, regulatory coalitions and commissions, marketing agencies, and corporations for national conferences and industry initiates. Key clients: PMMI, TAPPI, CCHI (Certification Commission), and Convergent Healthcare.
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Senior Marketing Lead, Conference & Membership MarketingTappi Jan 2018 - Nov 2018Peachtree Corners, Ga, UsSenior Consultant Position - Execute conference marketing and membership engagement campaigns. Create and pitch strategy to marketing team. Create copy for emails, executive articles, blog posts, and more. Manage video marketing programs for member engagement, exhibits, conferences attendance. Created new exhibitor prospectus. Increased conference attendees at new conference by 20%, coming under marketing budget by $20,000. -
Director Of Product MarketingC & A Scientific Jan 2016 - Feb 2018Sterling, Va, UsFocusing on 3 international brands in the toy, science education, and medical markets and serving on the senior management team, responsible for the entire marketing life-cycle including product packaging design, trade show strategy, budgeting, email marketing, website/ e-commerce strategy, social media, key messaging, strategic partnerships, advertising, direct mail, public relations, overall company strategy, management of full time staff, contractors, and vendors. Results:Developed national conference and tradeshow strategy generating the highest revenue in the company history of 25 years at a single event, increased customer appreciation revenue by 12%, and increased customer and prospect email open rates by 20%. Developed go-to-market strategies on new products for immediate revenue realization; Responsible for evaluating and supporting private label, licensing, and product development effortsLaunched 400+ page e-commerce product site across 3 product divisions, streamlined entire digital vendor strategy, creating better website speed, e-commerce capabilities, and lower long-term cost for projected $10M in online product sales.Executed marketing agency, public relations, advertising partnerships, and influencer marketing contractsCommunicate with large-scale client base of big brands in toy and medical divisions in the US and worldwide. Served on senior management team - provided direction and guidance on various business operations. Conducted staff interviews and job offers. Published contributor to industry magazine -
Consultant - Senior Program ManagerPmmi: The Association For Packaging And Processing Technologies Apr 2014 - Oct 2015Herndon, Va, UsSEO, copy writing, video marketing, Google Analytics, email marketing, direct mail production, social media strategy, web content, and more. In addition, I helped create email marketing analysis modules, tradeshow industry benchmark analysis, social media strategy, and other management level initiatives. Key results:Provided content for award-winning social media profiles for exhibitor and sponsors.Creative direction and copy writing for exhibitor prospectus and large direct mail campaigns.Script writing and creative direction on video marketing campaigns with large scale budgets and reachDelivered email marketing - copy and strategy - for conferences with up to 60,000 attendees -
Senior Marketing ManagerConvergentusa Oct 2011 - Mar 2014Fort Washington, Pa, UsHere, I re-built entire digital and traditional marketing campaigns, strategy, and budget where no formal process existed for the past 10 years with a new focus on branding, demand and lead generation, and client/prospect communications, and industry association outreach. Developed ground-up marketing from a new marketing department initiatives including: email campaigns, social media strategy, landing pages, corporate newsletters, website management, Google Analytics, public relations, sponsorships and trade shows. Key Results:Increased online lead generation by 100% through email marketing and landing pagesSuccessfully completed pre/post-show marketing to 4 national exhibitions and 6 customer-events, resulting in increased networking & sales contractsBooked 20+ executive speaking engagements at national associations across the NationReceived placement in The Washington Post from press release for executive staffDeveloped on-demand print and, promotional item, and marketing collateral online store for remote workforce. Designed entire national conference event marketing and association strategy.Managed gifts and sponsorships budget program for goodwill and marketing. -
Marketing ManagerSusqtech Feb 2011 - Sep 2011Menlo Park, Ca, UsSusQtech is a website developer for non-profit membership, education, and advocacy associations. Responsible for creative and strategic marketing direction of re-branded technology firm through print and online advertising, content management, email marketing, online lead generation, event coordination, direct mail, and social media tactics. Provided daily project direction to full-time marketing coordinator and graphic design contractors.Key Results:Increased social media followers by 40% using Facebook, Twitter and LinkedInIncreased conference lead generation by 300% at national event Managed 15 national conferences and annual customer eventMarketed and branded new webinar series, procuring speakers and presenting to audience virtual members. Launched and branded Microsoft training to veteran associations and partners. -
Marketing ManagerInfocus Marketing May 2010 - Mar 2011Warrenton, Va, UsINFOCUS is a marketing agency for nonprofits and trade associations. Responsible for creative agency services and outbound marketing of over 200 association clients through a team of designers, direct marketers, and creative contractors.Re-vamped social media presence and increased Facebook followers by 30% Go-to-Market strategies on new marketing products and client strategy.Received company press placement in DM News regarding USPS financial crisis Created new collateral during acquisition of partner firmProvided company-wide implementation guidance on Microsoft CRM best practices to CEO -
Head Of Product Marketing And Public Relations(Lle) Language Learning Enterprises Apr 2007 - Feb 2010Leading provider of foreign language education, interpretation, and translation solutions to thousands of business, government, education, and non-profit organizations around the world. Responsible for 3 product lines representing $20M revenue. Executed 30 national trade shows exhibitions, managed sponsorships, advertising, email marketing, digital website and Hubspot marketing automation. Respond to reporter inquiries and send press announcements. Managed creative agency relationship and output. Executed 30 national trade shows exhibitions, managed sponsorships, advertising, email marketing, digital website and Hubspot marketing automation. Produced copy writing and design for e-newsletters, brochures, sales proposals, direct mail, and print advertisements.Key ResultsMedia inclusion in WJAL TV, WHSV TV3, Northern VA Daily, Winchester Star, and Washington PostLaunched new website resulting in thousands of monthly hits and daily online lead generationLaunched customer and contractor portal for billing and enhanced service delivery.
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Director Of Education And Program MarketingConvergentusa Jun 2004 - Feb 2007Fort Washington, Pa, UsResponsible for an innovative new product line of educational programs to 100+ professional associations and thousands of industry executive members nationwide delivering professional development, continuing education, and lead generation. Exceeded educational program pipeline growth by 200%. Managed philanthropic donation program to trade associations and non profit hospitals. Developed professional relationships with national industry associations for marketing, professional development, and sponsorship opportunities. Created collateral including press releases, case studies, website updates, email templates, and sales tools for business development team. Response for strategy of media placement, direct mail campaigns, trade show exhibits, and seminar opportunities based on market segment.
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Marketing CoordinatorConvergentusa Jun 2004 - Mar 2005Fort Washington, Pa, UsManaged company appearances at industry tradeshows on local, regional, and national levels. Coordinated company sponsorship and donation programs to associations, non-profits, and client events. Supported 25 company and sales executives.
Matt Swain, Pmmc Education Details
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Product Marketing AllianceProduct Marketing Certification -
Lord FairfaxAnd Related Support Services
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Hubspot AcademyMarketing
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Northwestern UniversityLeadership Through Marketing
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Frederick County Public Schools Community Engagement ProgramAnd Community Impact
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Digital Marketing InstituteDigital Strategy And Business Opportunity From The Digital Marketing Institute
Frequently Asked Questions about Matt Swain, Pmmc
What company does Matt Swain, Pmmc work for?
Matt Swain, Pmmc works for Frederick County Public Schools - Virginia
What is Matt Swain, Pmmc's role at the current company?
Matt Swain, Pmmc's current role is πΌ CTE Teacher πΉ Marketing Innovator π Student Outcomes ποΈ Former Community Podcast Host π Product Marketing Certified.
What is Matt Swain, Pmmc's email address?
Matt Swain, Pmmc's email address is ma****@****fic.com
What is Matt Swain, Pmmc's direct phone number?
Matt Swain, Pmmc's direct phone number is +170333*****
What schools did Matt Swain, Pmmc attend?
Matt Swain, Pmmc attended Product Marketing Alliance, Lord Fairfax, Hubspot Academy, Northwestern University, Frederick County Public Schools Community Engagement Program, Digital Marketing Institute.
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