Matthew Williams Email & Phone Number

New Braunfels, Texas, Us

As Riverstone's Director of Financial Planning, my focus is building on the firm’s investment experience to help clients build long-term wealth through a holistic approach to financial wellbeing. I focus on breaking down the complexities of various savings programs, investment vehicles, and retirement plans to develop a personalized strategy for each client.I am particularly passionate about adapting traditional financial advice to meet the unique needs of one’s chosen family, especially within the LGBTQ+ community. Whether that includes family planning, nonprofit giving, a nephew’s college tuition, or an early retirement, he enjoys developing a relationship with clients to build and maintain a plan to achieve their goals.

Serve on the advisory board in a technical and development role for Up3, focused on increasing successful outcomes for at-risk youth in the foster care system.

Mountain View, Ca, Us

Lead team responsible for developing and managing third-party distribution strategy, achieving 100% increase in new subscribers across retail in 18 months (e.g. Best Buy, Target, Amazon) and brand channels (e.g. Amex Offers, Detroit City Football Club), including:Partnership exploration, development, negotiation, and contracting to align partner needs and product plans, influencing each as necessary to achieve growth targetsIn-store and online merchandising, marketing, and training plans for both customers and store associates to increase awareness and drive switching to Google FiLaunching new products based on conjoint analysis to meet retailer- and customer-specific needsDevelop growth forecasts, including risk scenarios and mitigation, to enable resource allocation across first-party and third-party growth channels and fully understand tradeoffs for various growth channelsPartner with company-wide legal, compliance, and regulatory teams to negotiate partner agreements that balance risk and growth opportunity for Google, including launching a first-ever revenue-share agreement with a retail partner

San Bruno, Ca, Us

Responsible for development and launch of creative products and resources to help advertisers plan, build, and optimize video creative on YouTube to achieve better ROAS (including YouTube Director Mix, Video Experiments, and Creative Analytics). Serve as voice of the market, providing feedback on product-market fit as new products are conceptualized and built.Lead global go-to-market strategy for new product launches, including developing succinct value propositions, writing product documentation, delivering trainings, and managing the beta testing processLead cross-functional commercialization efforts across product, sales, marketing and technical solutions teamsDevelop sales and marketing collateral that communicates how products/features fit together into cohesive solutions for brands, media agencies, and creative agenciesSet annual and quarterly revenue and adoption goals for creative products, and deliver updates to key stakeholders on progressDevelop success metrics on a per-product basis to track global adoption and usage

San Bruno, Ca, Us

Leuven, Be

Responsible for global branded content programs across 30 countries and 200 brands with key focus on digital ROI. I focused on creating compelling branded content, leveraging the power of social influencers, developing media plans to capitalize on organic viewership, developing and implementing creative best practices, and creating case studies through best-in-class execution with our brands around the world.Launched first-ever influencer takeover of @Corona Instagram handle, increasing month-over- month follower growth by 30% and impressions by 59% Created and launched first-ever gaming activation with Bud Light branded content integration at The Game Awards 2015, leading to development of Bud Light All Stars -- the company’s first gaming platform.Executive producer and co-creator of global Electronic Music series in partnership with Vice, a 36-segment episodic series involving top electronic music artists (e.g. Bob Moses) and venues (e.g. BPM Mexico, TomorrowLand), rolling out Q1 2016Developed social influencer playbook and activation strategy, negotiating global relationships talent agencies and service providers to produce and maintain an vetted and approved global influencer list for use by local marketsCo-led global digital media RFP with the goal of driving increased ROI; negotiated global deals with leading digital media and production companies, launched pilots with MCNs to incorporate advanced targeting in media buying

San Bruno, Ca, Us

Plan, execute, and launch large multi-advertiser programs on YouTube around significant cultural moments. Notable programs:E3 -- Led global program development and rollout for the most-watched livestream in the history of E3, along with development of YouTube’s online and offline presence at the expo. Included ideation, sales program development, talent and production contract negotiation, and production management for 12-hour livestream and the first-ever branded content series for E3 Trailer Battle. Achieved 5x increase in votes cast in E3 YoY by creating the first mobile-first voting experience and hosting the experience seamlessly on youtube.com/E3YouTube AdBlitz -- YouTube’s largest multi-advertiser program, designed to drive ad revenue on YouTube around client Super Bowl campaigns. Produced YouTube's first ever Halftime Show in 2015.World Cup 2014 -- Led production, staffing, talent, contract management, and budget management for six on the ground activations in Rio for Adidas, leading to significant gains in viewership and fan engagement.

Mountain View, Ca, Us

YouTube Masthead, Mobile In-App (AdMob), Engagement Ads, and other emerging formats on the Google Display Network and Google owned and operated propertiesDeveloped best-practices playbook for campaign managers, collecting performance data on different creative implementations to increase click-through rate (CTR), engagement rate, and interaction time on a per-campaign basis. Provided creative, technical, flighting support and best practices implementation for Google’s largest clients across YouTube, Google Display Network, and AdMob Mobile for over 15 campaigns per quarter, $100k+ spend per campaignSupported launch of Google’s highest-profile, cross-platform campaign launches including Burberry Kisses, Volkswagen Smiledrive, and Coke Ahh with creative, technical, and process expertise

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

Atlanta, Georgia, Us

Experiential Marketing Agency responsible for production of the Blue Planet Run, taking 20 runners around the world in 90 days to raise awareness for communities who need access to clean drinking water.

Atlanta, Georgia, Us