As part of Professional Services, an internal, agency structured team,, I deliver SEO, and other services, to subscriber clients so that they can achieve their digital marketing goals and revenue targets. I use a data driven, audience-specific approach to solve critical issues or answer key customer questions. I combine deep skills in user experience, content strategy and information architecture to optimize for where search engines are now and where they are going.Core ResponsibilitiesMy focus as principal consultant for client engagements is to provide information architecture, user experience and content strategy to clients with a focus on search engine optimization to enhance search engine visibility and increased organic traffic.. Information Architecture: I use keyword research to determine customer intent towards client products and services. Organized to align with customer current architecture shows ways to change client structure and labeling to match how customers look for their products and services. Case studies: Large online retailer research shows a $1.3 million increase in revenue from an intent-aligned information architecture. User Experience: Customers tell us every day about their experience on our websites with their behavior. Using analytics metrics combined with user behavior flow shows where user experience needs attention. My UX checklist is a quick way to isolate issues and remedies.Content Strategy: My Content Gaps and Opportunities analysis uses search engine ranking to illuminate client high value content resources. This is combined with a client-specific product/services taxonomy to show where customer interest is focused and how client content meets those needs or not. Search Engine Optimization: Customers use search engines for information needs. Search engines use AI and user behavior to determine what best meets those needs. I provide strategy along with tactics to put client content at the top of search results.

Spring quarter finds me teaching INFX 544 Information Retrieval Systems. This is an elective introduction to the theory and models in information retrieval and the systems for storage and retrieval of unstructured information. Throughout the 10 weeks, we explore information retrieval architectures, processes, retrieval models, query languages, and methods of system evaluation, methods and tools for document analysis, artificial intelligence, social, geopolitical aspects of modern search technology.

I deliver this practical magic through my own consulting firm, Daedalus Information System, a search, information architecture and user experience design consulting firm that offers search engine optimization (SEO), enterprise search tuning and configuration, paid search campaign development and management (PPC, SEM) for enhanced Web search results visibility and site search precision.In today's Google DeepRank search world, the most effective SEO starts as early as possible and is grounded in a strategy that intersects how clients describe products/services with how their customers look for information on these products/services. This strategy is the result of a close begins with stakeholder understanding of how search works to set realistic expectations of results, an analysis of customer information behavior and evolves to include messaging, structure and context for optimal search visibility or effectiveness. This form of strategic SEO produces timeless optimization, for search works today and tomorrow.I have been an information architect since 1998. I completed my Masters of Library and Information Science at the University of Washington in 2005 as well as a certificate in Content Management Systems. I believe in client empowerment by understanding what I am doing and why.Foci: search engine advertising, search engine optimization, enterprise search configuration, information architecture, content management systems, information design

Strategic Edge Partners provides digital and offline marketing services for cosmetic, aesthetic and plastic surgery medical practices and aestheticians providing non surgical cosmetic treatments. In my role as Principal Consultant, I managed the SEO and account management teams, delivered paid search services for select clients that included bid management, keyword selection, targeting and more. I created highly optimized user experience designs and content strategies for new site launches. I participated in sales pursuits.

As Principal UX Consultant, I designed user experience and information architecture for client sites that include personal care products, cloud software providers, educational software providers, eCommerce sites and more. My approach applies human behavior factors and information retrieval methodology to deliver a highly optimized site for visibility and conversion. Deliverables included: content strategy personas for financial services media plan, customer journey maps, user surveys, user interviews, site structure maps and page layout and functionality diagrams. My client work and conference presentations have introduced Portent Inc as a forward thinking design, optimization and production digital agency.I developed a UX/SEO master class that has been offered as a standalone, at the 2013 EuroIA Summit (Edinburgh), 2014 IA Summit (San Diego) and the 2014 Enterprise Search and Discovery Conference (New York). I have evangelized the close relationship between search engines and user experience at UX/IA and Content Strategy meetups, the UXPA DC UserFocus conferences (2012, 2013), SMX Toronto (2013) and SMX Advanced (2014).As SR SEO Strategist, I analyze client needs to identify opportunities for online growth through conversion optimization and site technical improvements. I ensure that client sites are in compliance with current search engine guidelines; proactively monitor site link profiles and create a content strategy that includes inventory, audit and gap analysis. I teach the graduate-level elective Introduction to Information Retrieval (INFX 544) at the University of Washington iSchool. I am a Certified Google Analytics Professional (2014).

I delivered organic and enterprise search engine optimizations services as well as paid search campaign management.In 2006, I built a comprehensive search practice at that grew to cover SEO, SEM, enterprise search optimization and social media search strategy. The focus was on ensuring that search worked for my clients and not the reverse. This is done with a strategic approach that starts at the outset of the project; discovering the goals, objectives and expectations around search and using these to build a foundation for constant optimization. I advise clients on search decisions either in site design, construction or redevelopment phases or in the acquisition and configuration of on-site searching. I do this best by being on top of where search technology is today and ahead of where it is going tomorrow.My production experience at Microsoft gave me solid footing in both Web technologies and and combined with my outside work in information architecture, I am better able to understand customer information behavior as well as the development and performance of information systems. I am an avid development groupie and only my persistent Math phobia stands between me and programming.

It would seem that the position of producer varies from group to group and individual to individual. When I started, this position was seen as an entry into Web site management. This is the concept that I operate under and, as such, my position as producer entails customer relationship management through Contact Us analysis, Client Management through regular interaction with other teams at Microsoft to understand and execute on their needs, strategic thinking to get the customers to the content that they need to get the job done. While a producer on Products.com, I developed the technical know-how and passion to to deliver an optimal user experience. I practiced information design to arrange site content in the most efficient way for search engine visibility and visitor conversion.I started the Microsoft Information Architects, a cross-discipline, global community of practice devoted to learning and practicing effective information management.