Winnie Choi Email & Phone Number

Hong Kong

Hong Kong

A key hybrid member of Digital Group reports directly to the corporate;Demonstrate strong communicative competence under multilingual environment;Strong analytic and diagnostic problem solving skills;Elaborate adaptive and versatile characters in all work roles with multi-dimensional teamsDIGITAL MARKETING EXPERIENCE- Build strategic AsiaPac Digital Marketing plan with the corporate team to drive KPIs- Analyze and implement SEO strategies as a result of 40% more traffic and users - Apply PPC plans on Google and Baidu with vendor to target engagement and conversion. Advertising funding increased 20% per year- Deliver effective Email Marketing plan in eNewsletters and campaigns for 40% open rate and readership increment- Play a part in Global Social Media team and the owner of AsiaPac social media channels like Facebook, LinkedIn, Twitter, Weibo and Tudou for brand awareness and propaganda- Track, monitor and Optimize campaigns with Google Analytics and web toolsMARCOM EXPERIENCE- Involve in Internal Communication publication to the whole AsiaPac group at the size of 4500- Assist in corporate events, supplier events to internal events from planning to on-site support- Demonstrate design ability via photography and creative for events and campaignsDIGITAL PROJECT MANAGEMENT EXPERIENCE- Represent AsiaPac in the new company website development and implementation with the corporate team in USA and Europe- Work closely in multi-dimensions with management, corporate teams and regional teams- Promote digital marketing plan to suppliers for 20% more funding yearly- Liaison with industry media for campaign implementation- Revamped intranet portal and website seamlessly to bring traffic and unique users increased by 40%- Develop and master intranet portals, web applications and CMS with minimum cost to accelerate users’ work- Motivate subordinates for timely and quality projects- Provide user training across all departments in AsiaPac

Hong Kong

Online Marketing & Projects

Hong Kong

Project Management

Hong Kong

Hong Kong

Hong Kong

Responsible for SmartTravelAsia.Com monthly publishing and daily maintenance;Involved in micro sites, client websites and new products development;Designed and created ads for client campaigns;Handled clients’ queries and offered follow up services;Demonstrated competencies in writing and communications; Independent, responsible, efficient, proactive and creative personality; Ability to meet deadlines and handle multi-taskingKey accomplishments included:- Worked closely with marketing team on critical advertising solutions- Worked closely with editorial department on advertorials and editorial research, planning, photo shooting, and layout design- Handled clients’ queries and offered follow up services- Created banner ads, micro sites for clients like tourism boards, airlines and hotels- Analyzed clients’ requirements and implemented the best solutions for their websites- Designed and maintained database for clients, yearly poll and lucky draw- Involved in new product modeling like message board, mobile site, video streaming and flash games, etc- Designed graphics for promotional projects. - Prepared monthly client’s website traffic report- Prepared research reports on web associated technologies and products

Hong Kong

Hong Kong

Professional Diploma In Digital Marketing

Pmp Executive Cert. On Project Management

Diploma, Commerical Design, Gold Award

Bsc(Hons), Information Systems, 1St Hons

Higher Diploma, Information Systems

Education record