Michael Holden Email and Phone Number

Responsible for the P&L of a team of 11 to lead and drive strategic performance growth across, Apple, AllSaints, BA, TUI Group, TK Maxx, Leisure Pass Group and Nestle

- Managed multinational affiliate programmes including Accor Hotels, Groupon, Betfair and 1pMobile (part of Utility Warehouse) - Growth of large established affiliate programmes through an existing network of contacts as well as developing an innovative strategy aimed at new revenue streams through cross device and incremental technologies - Manage budgets and forecasts, developing appropriate plans to hit company targets- Understand client’s tracking capabilities including mobile and advise on solutions- Launched the 1pMobile affiliate program and advised on the company’s paid search activity - Integral support to the New Business team, assisting with the development and then presentation of pitches - Point of contact for onboarding new brands and handover from New Business Department to the Client Services - Trained and advised Client Development Executives and Interns on affiliate strategy and wider opportunities

- Account Lead for luxury brands including Ted Baker, Graziashop & Dunhill providing omni channel strategy & analysis - Led performance reviews with key client stakeholders, providing performance insights and future strategies- Managed and trained a team of 7 managers and executives to deliver client objectives across; UK, USA, AUS, DE - Liaised with brand, eCommerce and Marketing Directors to plan and implement actionable cross channel strategies- Assisted Ted Baker to deliver record growth across their digital eCommerce channels, whilst the market fell - Supported the development of Ted Baker’s first virtual store, the initiative gained significant positive press with publishers such as the ‘The Drum’ and ‘Marketing Weekly’- Helped coordinate ‘Tech X Media’ a Dragon’s den initiative to help start up technologies win contracts with brands

- Key account support, working on brands including; boohoo.com, Ted Baker, Ultimo, Blue Inc and My Wardrobe - Utilised in-depth knowledge of digital channels; Affiliates and Display whilst having a strong understanding of PPC, SEO & Social- Responsible for weekly/monthly reporting with in-depth analysis and actionable commentary of performance - Undertook sales and pitch training to assist with future business development and growth - Developed a successful 3month campaign with My Wardrobe led to the purchase of the domain by Net-A-Porter.com- Implemented an internal cross channel development-learning scheme, to assist with individual and company goals- Regular contributor to the company marketing blog, including writing a piece on the connected consumer

• Liaised with external contractors in order to coordinate move from 4 office sites to one central head office in the CBD.• Tailored presentations for corporate needs, specifically designed for internal communication and helping employees with the move.• Project managed the Apple iPhone roll out as the new corporate phone. • Assisted with training presentations to support employees with the new technologies available at the new office. • Analysed data and questionnaires about the move and compiled research summaries on the findings.

• Assisted with the sponsorship of the Glasgow 2014 Commonwealth Games. • Developed presentation for client pitches and tailored them based on clients’ needs & open briefs.• Created sales documents including; Rights & benefits and research & briefing packs for senior managers.• Liaised with prospective clients in order to understand their marketing needs and objectives.• Required an in depth knowledge of the clients market conditions and their individual industries, this ranged from, automotive to retail.• Regularly prioritised a number of concurrent presentation requests along with other tasks from senior managers.

• Assisted in the rebranding of BUPA post company merger. Included idea generation and activation of new company uniforms, marketing and CSR activations. • Contacting and developing relationship with prospective clients, Production of sales portfolios and presentations for BUPA account managers. • Event planning for staff awards functions and company corporate training.