Michelle Tan Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

• content creation with SEO keyword research tools, write and publish engaging blog post covering topics such as pregnancy care, antenatal and post natal care, motherhood experiences and family activities.• identify digital media campaign improvements opportunities and ensure best practices are being implemented• fostering a sense of community by responding to audience comments, encouraging discussions and engaging with readers through social media platforms on Instagram and Facebook.• promote content through social media, newsletters and other channels to grow the blog's audience and reach.

Melbourne, Victoria, Australia

• develop marketing strategies across all paid media channels, from display, social and search campaigns.• identify digital media campaign improvements opportunities and ensure best practices are being implemented• work with business development and commercial teams to ensure holistic client management approach across the products and eco-system• ensure campaigns are running and optimized to achieve ROI and performance goals•work closely with clients and creative teams to increase ad conversion rates for best ROAS

Melbourne, Victoria, Australia

• Manage digital marketing aspects such as Google Ads, SEO, Social Media and Content Marketing strategies for the Non Profit Organization.• increase page views and reach for all social media channels such as Facebook, Instagram, LinkedIn, YouTube• develop an interactive monthly multicultural calendar with various religious, cultural, food and ethnic festivals to increase reach to grow target audience organically.

Melbourne, Victoria, Australia

• Led monthly and quarterly reviews with key customers• Ensured clients are on track to achieve their targeted increase in commercial value versus pipeline• Focused on retention and commercial development of existing clients, and acquired new travel agency clients.

Kuala Lumpur, Malaysia

E-Commerce Marketing - Travel• Grew online transactions by 75% daily, and increased country's outbound travel revenue by 30% for Agoda.com, Asia's leading travel booking platform via strategic B2B partnerships, executed via B2C marketing campaignsPartnership Marketing • Channeled page views and online transactions from search to co-brand marketing sites, increased page view conversion by 43%.• Acquired and increased new strategic partners by 200% from industries such as banking, payment networks, loyalty and telecommunication partners, increasing brand exposure via co-brand marketing assets across SEA region.• Acquired new partners and negotiated for the best commercial terms, while maximizing marketing assets across partners to increase brand awareness and effectiveness. • Experienced with legal agreements, from initial discussion to finalization of contracts to ensure interest are mutually beneficial.Mobile Marketing• Converted web hotel bookings to mobile bookings from 90/10 to 60/40 via aggressive B2C marketing campaigns with telco, mobile and bank partners.• Created tactical marketing campaigns to drive page view traffic, transaction via discounts, bonus points and contest mechanism.• Executed aggressive mobile marketing campaigns via SMS, Facebook, mobile app, QR codes and whats app marketing.

Singapore

Sales• Increased volume of transaction to 200% with average share of wallet increased by 50% yearly.• Acquired and grew clients by selling Salesforce CRM solutions to SME clients in Singapore. Manage the entire sales process to ensure delivery against key performance metrics, with emphasis on new business sales.• Planned and implemented successfully marketing events such as SME Expo 2014, organized by Singapore Chinese Chamber of Commerce International (SCCCI) with pre and post events touching on topics such as Web 2.0 and CRM adoption for SME community.

Malaysia

Partner Channel Development • Achieved overall revenue growth for Yahoo! Search Marketing in Malaysia market (MY) by 33%• Acquired new business accounts and advertisers in MY market by 200%• Responsible for growing and managing clients from airline and e-commerce industry, which are focused on lead generation and revenue optimization via website• Channel development via media agencies to grow overall business revenue and increase adoption rate for paid search campaigns.

Sales • Increased total media billings to $5 million, 110% of total yearly forecast. •Achieved 300% growth rate in banking and finance sector with good rapport with existing clients and key media agencies• Exceeded sales targets by 125% quarterly and consistently outperformed sales targets. Facebook Marketing, Social Media Contest• Successful online-to-offline campaigns included the 24 -hour Facebook campaigns for Burger King Malaysia (aka Hungry Jack’s) which led to SOLD OUT burgers in stores.• Gained Watsons Beauty Brand Facebook page by 122% from 45K likes to 100K likes within 1 week, and created a contest to drive engagement further.• Experienced in launching integrated digital campaigns from media planning, engagement strategy, event sponsorship package and contest management.

Kuala Lumpur, Malaysia

• Implemented online advertising campaigns for media agencies and advertisers. • Conducted educational seminars on the benefits of online advertising to complement the IMC approach to advertising campaigns and strategy.

Kuala Lumpur, Malaysia

• Built profitable relationships with high net worth clients to conduct wealth management service with the objective to generate revenue. • Provided financial advisory for all financial needs. • Monitored client’s investment portfolio and addressing their banking needs. • Cross-sell and up-sell on different financial products according to client’s needs

Kuala Lumpur

• Responsible for commenting on Malaysia and Global Stock Exchanges for monthly and quarterly annual reports, newsletters and marketing collaterals which were distributed to unit trust holders.• Main liaison between fund managers, investment analysts, marketing team, and printing houses to ensure annual reports gets published on time, meeting Securities Commission requirements.• Detailed analysis of numbers and good understanding of equity, fixed income and government bonds and annual reports from accounting perspective.• Technically skilled in using Lipper fund management system and Bloomberg terminals, being my first job after graduation.

Bachelor'S Degree, Finance & Marketing, Distinction

Activities and Societies: Curtin Marketing Association, Curtin Business School Management Association

Postgraduate Degree, Bioengineering And Biomedical Engineering

Activities and Societies: Developed, wrote, pitched an award winning technology commercialization business plan on curing a patent pending.

Certificate, Digital Marketing

Postgraduate Diploma, Technology Entrepreneurship And Innovation, 4.5

Activities and Societies: Includes 5 week-long study mission trip to Silicon Valley. Corporate visits includes visiting Google, Microsoft.

Bachelor Of Commerece, Finance & Marketing (With Distinction), 75.7%

Activities and Societies: Management Team in CBS plus CBS plus is a professional development program that is aimed at furthering young.

High School, High School/Secondary Diplomas And Certificates, A-

Activities and Societies: Interact club , English club

High School, Junior High/Intermediate/Middle School Education And Teaching, >90%

Activities and Societies: Music Club, Interact Club, Blue House, Friends clubTop student for computer , geography , maths