Michael Tandrup Email & Phone Number

Full focus on sales and especially client relationships. I like helping clients optimize, succeed and grow. The personal level is the best part. I'm more of a farmer than a hunter. Long relationships, learning and evolving together and building cool things that actually work and make a difference. Love the daily grind to get things done and have fun as one big team while doing it. Tend to get high client satisfaction ratings and meet people again when they move on in their careers. That’s for sure one of the best things about being a consultant. In recent years, I have had a large focus on healthcare and pharma servicing clients like LEO Pharma, Eisai, Lundbeck and Novo Nordisk - and currently football takes up most of my time humbly supporting amazing and super ambitious clients such as Disney+ and Paris Saint-Germain.

DIS/PLAY got aquired by AKQA and I became part of something bigger. Our CEO said it was like Real Madrid calling to ask you to join. And it was. From leading agency in Denmark to leading global agency and huge client expectations. Meeting a ton of interesting people around the world and daily learning about different working cultures. Biggest highlight was winning the website revamp for the US Soccer Federation together with our Portland studio.

I have a long history with the Sitecore platform and I was named one of the first 4 Strategic Most Valuable Professionals in the world. It was probably a little bit for tactical reasons from Sitecore's perspective to pick someone from AKQA, but still pretty cool. Travelled the world speaking at events and talking to clients of varying size and ambition. Memorable experience: the pitch from hell where the client firewall didn't allow us to reach our VPN and the prepared demo. We switched to mobile network and a terrible experience for all before the phone ran out of power half way through. We did not win that one.

The start of a journey from project management and process towards business needs and proactive consulting. Building client trust, understanding what the best solution is and not being afraid to challenge.

Time to pick up the pace and raise the bar a bit. Had tried so many different things at DBU and got a chance to join the agency with the best vibes, I had ever come across. The culture mantra 'Love & Respect' said it all. From day 1 the feeling to be surrounded by brilliant and super dedicated minds and a daily feeling of somebody showing you something cool you did not know. The beginning of a focus shift from doing everything yourself to orchestrating and aiming to set the best team for the job.

The efforts trying to be a unifying factor led to the creation of a new role and a shift from IT to the Communications department. Focus on bridging the gaps between national and local priorities and communication needs. Greatest success: moving the internal newsletter from email to prints in frames at the toilets in HQ and all local offices. Funnily enough, the messages were read again and again...

A natural move into digital and tech. And helped create and nurture a very early and ambitious focus on data consolidation and single user profiles across all the roles a person can have in the world of soccer (player, parent, coach, club volunteer, referee, fan etc.). It was very unique and we were pioneers sharing our thoughts and solutions across UEFA. Internally, we needed to create systems to support both grassroots and elite, national and local needs - and therefore had a central role in trying to minimize some of the political battles in the organization. Largest project was building the new dbu.dk and the local websites.

One of the best phone calls ever was when I got a job at the Danish Soccer Federation. So happy to get a chance to work with something that means so much for so many people - and the start of so much fun and learning. Starting with this role and focus on arranging the yearly summer camps and finding the +2000 coaches needed. And ending 10 years later with a ton of experiences building the new website and being close to the national teams as well as the joys of a super political organization always in the public eye.

So thankful I got a chance to try this! Quit studying Political Science and needed reflection and something closer to the real world. Had the best time working as a teacher for all age groups and learned a ton about humans and differences. Met so many great kids and loved exploring what motivated them and made them happy.

Cand. Comm, Communications, Sociology

Political Science

Education record

Education record