Bijou Collective is a boutique creative agency focused on nonprofits, start-ups, and small businesses that drive positive social impact. Maxyne joined Bijou in 2015 as a Marketing Consultant, and quickly branched out into consulting for clients in Communications, Operations, Human Resources, Client Success, and Recruiting.• Scope, plan, and manage special projects for Executive Director across design, develop, and execute phases• Develop strategies with C-suite clients on workflow and system optimization solutions• Create SOPs, employee handbooks, and Diversity, Equity, Inclusion, and Belonging (DEIB) policies• Co-produce podcast about sustainable and ethical practices for non-profits, small businesses, and start-ups – including developing brand voice, show topics, and content strategy for social media• Design and develop automation processes to increase efficiency • Operations Management: Human Resources, Process Evaluation, Employee Training, Intern Management• Customer Success Management• Start-to-finish Project Management: deadline planning, outlining, and follow through to completion. Projects included: Re-Writing Standard Operating Procedures and Employee Handbook, and Database Management

Clients included: Medical & Wellness Spa, Saas Start-Up, Subscription / Membership-based Start-up, Transportation Start-up, Nonprofits, EntrepreneursIncreased sign-ups for SaaS start-up by 14% in 30 days by optimizing SEO, Google Ads, and Paid Social• Improved Cost-Per-Click (CPC) from $7 to $0.90 in three months• Successfully mapped out a social media calendar with 10+ posts per day for six months in advance• Created and presented pitch decks to teams, clients, and investorsNON-PROFIT TASKS• Writing new quarterly newsletter for donors and website• Developing marketing strategies to recruit new donors, increase current donor support, and increase community awareness of services• Handling of all bank accounts: record assets, liability, revenue, expense entries and bank deposits.• Process and record biweekly payroll, administer and reconcile employee benefits, quarterlypayroll, payroll tax reports, and annual 1099 forms.• Prepare documentation and reports for board meetings, tax filing, audit, and states registrations.• Salesforce CRM Database administration

Facilitated Student Services for the entire Graduate Distance Education and Continuing Professional Education Department, handling Admissions, Registration, Academic Counselling, Student Support, and Graduation for over 100 students despite limited resources.• Collaborated with a cross-functional team of faculty, staff, and administration to establish and implement marketing plans, recruitment procedures, event management, and media strategies• Supervised and trained a team of four in department operations and marketing strategiesSpecial Projects Included: • initiated a project that encompassed a system of alumni file management and continuous outreach• WASC accreditation reports• planned student & alumni events for our department• liaison with the media department to include the Master’s Degree alumni in a commercial for TJSL

• Optimized and automated systems for onboarding new students and retention for current students• Managed a $500,000 departmental budget, including marketing, operations, payroll, and AP/AR• Streamlined Student Success by restructuring academic counseling, IT support, and financial aid planning• Calculated quarterly scholarship amounts for individual students, and reported updated spreadsheets to Financial Aid Department.

• Outperformed recruitment goals by 200% with cross-channel strategies by creating a student databaseand leveraging that data for targeted campaigns• Engineered a new records archival system that reduced administrative retrieval time by 80• Committed to promoting Diversity, Equity, and Inclusion in all Recruitment, Retention, and Student Success efforts.• Exceeded Recruitment and Retention targets, while providing a diverse pipeline of applicants.

Researched, interviewed, and photographed prominent governmental figures, including Governor GavinNewsome, Senator Alex Padilla, and author Peter Baker• Authored press releases, articles, and blog posts about events, news, and interviews• Managed social media content schedule across multiple platforms