Mike Tankel Email & Phone Number

Los Angeles, CA, US

Los Angeles, CA, US

• We are a marketing, development and production firm focused on making stories more sellable by strategically simplifying and amplifying. It is our belief that there's more to marketing than transactions, that.
• Incubate and amplify content by offering strategic and creative insights that expand audience, emotion and impact in order to create media without buying media.
• Provide marketable global content positioning and brand platform for ease in communicating, sharing and partnering.
• Provide marketing POV, presentations and reels for financier/sales/partner meetings.
• Optimize cast with audience for maximum belief, noise and exposure.
• Produce supporting content.

In understanding the universal truths of global storytelling, we are here to assist MENA filmmakers in sharing their stories with American audiences in ways that break the global barriers, initiate the emotional bridges and unite with conversation.

Los Angeles, US

Provide marketing and creative leadership to guide and inspire self-empowerment, self-discovery, connection and confidence derived from Immortal's treasure chest of Wuxia, martial arts fantasy stories, to awaken the hero in all of us.

We turn moments into movements by leveraging the power of entertainment and pop culture to better the world, mixing the emotion of Hollywood with the legislation of DC by bringing filmmakers and advocacy groups together through and around the movie making process. We weave social impact through story development, film financing, film production, marketing.

Los Angeles, US

Trailer Park is the world’s leading entertainment agency, uniquely positioned at the intersection of marketing, content and technology, providing integrated, strategic solutions to both brand and entertainment clients alike.In 2013, Mike helped lead and transition 59 people and supporting clients into this new organization, building teamwork and without.

• Expanded studio clientele and delivered mainstream brands to this entertainment-marketing leader by melding strategic thinking with Hollywood production magic.
• AOR wins of Toyota Financial Services, Mitsubishi Motors, Feld Entertainment, MGM Grand Detroit and select projects from Venetian Sands.
• Led the return of Lotus Cars USA resulting in the US contributing 50% of worldwide revenue within 24 months, spearheading key initiatives including advertising, website/lead management and branded entertainment.
• Led integrated re-brandings for Lieberman Research Worldwide, Pasadena CVB, Santa Barbara CVB and ProElite MMA.
• Developed new take on in-theater games to secure Coca-Cola branded entertainment assignment.
• Developed and patented v-stick concept to win and launch Vivid Vodka.

• Led all integrated marketing efforts for agency, including new business teams, business planning and consultation across a range of clients including packaged goods (Balance Bar, Beech- Nut, Del Monte/Heinz).
• Client successes include: Acura:12x ROI TL launch direct mail, produced 13-minute TL Quest for the Best video, sold out Zanardi NSX edition with e-marketing and re-engineered dealer lead management system; Hollywood.
• Created relationship-marketing programs for Beech-Nut (18% response rate, 6x ROI and secured free media partnerships valued at over $600K) and Boston Market (25% email response rate, 2% banner response rate).
• Built money-saving models for Acura (pre-determining luxury car buyers from Honda base—an industry first), Beech-Nut (non-responder profiling that saved $1MM), UBNetworks (mapped cities by block level scoring for DSL.
• Led pro-bono accounts including Words Can Heal, Skirball Cultural Center and USC.

• Led day-to-day management of client businesses, supervising, developing and staffing teams, and supporting business generating opportunities. Client work included packaged goods (Gillette, Pepsi, Tampax).
• Created industry-first retail credit card programs for First Data’s member banks.
• Spearheaded planning, development and launch of Tampax.com, troom.com and AskIris.com that effectively built new customer and trade relationships by transfusing the brand from one that was considered taboo.
• Created AuthentiGram/IdentiGram brand platforms for Polaroid Custom Holography.

Dallas, TX, US

• With a $150+ million budget, led strategy and customer communications in 14 languages and cultures supporting $4.8 billion in international direct-dialed minute generation.
• Led response teams with time-to-market records and success in diffusing competitive offers.
• Launched Special Country Plan, True World Savings and True Country Savings.
• Developed experiential campaigns supporting Cirque du Soleil, Disney, Universal Studios and NBA sponsorships along with supporting marketing communications, telemarketing training and VIP strategies.

Dallas, TX, US

• Led and represented all marketing, communications and product development focused on older persons.
• Negotiated agreements with external partners (Senior Olympics, AARP and others)
• Leveraged PR and media opportunities as AT&T spokesperson including numerous AARP videos, interviews with CBS This Morning and Financial News Network and keynote speaker for National Association of Senior Living.

Introduced agencies and brands to desktop publishing and design.