Michael Tanner

Michael Tanner Email and Phone Number

Executive leader » Fractional CMO » Growth Catalyst » Operational Leader SaaS and technology enabled services
Michael Tanner's Location
Scottsdale, Arizona, United States, United States
Michael Tanner's Contact Details
About Michael Tanner

I’ve served in operating and advisory roles across various technology and business services categories. As an operator, I have led marketing, business development, and product line teams and have served as CEO of a fast-growing software startup. I’ve also served on boards of directors from startup to $ 100M in sales. As a consultant/advisor, I have worked with over 100 organizations across most major information technology sectors, including cloud services, SaaS, enterprise software, telecommunications, social software, network equipment, IoT infrastructure, content management, supply chain and logistics, network security, mobile applications and devices, and others.

Michael Tanner's Current Company Details

Executive leader » Fractional CMO » Growth Catalyst » Operational Leader SaaS and technology enabled services
Michael Tanner Work Experience Details
  • Lessen
    Svp Marketing
    Lessen Jul 2023 - Nov 2024
    Scottsdale, Arizona, Us
    Lessen provides nationwide solutions to optimize real estate property repairs and maintenance, turns, and capital projects using leading-edge technology. As SVP Marketing, I led marketing activities for residential, commercial, SaaS, vendor, and consumer business lines, and managed internal and external teams responsible for demand generation, events, corporate branding, social media, and public relations efforts.
  • Chief Outsiders
    Cmo
    Chief Outsiders Jan 2020 - Jul 2022
    Houston, Tx, Us
    Chief Outsiders provides top-tier, proven marketing executives as fractional CMOs. Chief Outsiders has been recognized for the past five years by Inc. Magazine as one of the 5,000 fastest-growing privately held companies in the US and has recently earned the No. 27 spot on Consulting Magazine’s annual list of the nation’s fastest-growing consulting firms.As a fractional CMO, I worked as a member of client leadership teams to plan and manage global marketing programs – from strategy through execution. My clients included software/SaaS and technical services businesses across product and service categories ranging from AI and analytics software, IT operations and security, to technical services, industrial products, and business services. I managed and coached client and contract teams to develop and then execute go-to-market plans and programs that increase awareness, generate demand, drive leads, and increase conversion through improved messaging and programs such as content marketing, SEM/SEO, ABM, ad campaigns, social media, and events. I also worked with world-class team members, agencies, and subcontractors to set up systems that measure and report results suitable for management and board consumption.
  • M-Files Corporation
    Vice President, Strategy & Corporate Development
    M-Files Corporation Jul 2016 - Dec 2019
    Austin, Tx, Us
    M-Files enterprise content management (ECM) solutions transform how businesses manage, secure and share information with a unique metadata-driven approach that organizes and processes content based on what it is, rather than where it resides. Thousands of businesses in over 100 countries use M-Files on-premise, in the cloud or in hybrid environments to improve productivity and quality, and to ensure compliance with industry regulations and standards.
  • Carrier Iq
    Vice President, Marketing And Product
    Carrier Iq Jun 2014 - Dec 2015
    Sunnyvale, Ca, Us
    Carrier iQ provided mobile device-sourced analytics solutions to improve the experience of mobile customers. At Carrier iQ I led product management and marketing, including communications, product marketing, lead generation, product strategy and roadmap. Carrier iQ was acquired by ATT Mobility (NYSE: T) and Nielsen (NYSE: NLSN).
  • Adexta, Inc.
    President
    Adexta, Inc. Apr 2004 - Nov 2015
    Founded a small consultancy with 4 partner-led practices targeting Silicon Valley venture-stage businesses. Adexta provided incubation/advisory services, including professional service management, strategic planning, staff recruitment, and outsourced off-shore product management.
  • Edge Communications
    Chief Strategy Officer / Chief Marketing Officer
    Edge Communications Nov 2012 - Jan 2014
    Plano, Tx, Us
    EDGE Communications provides complete end-to-end solutions for voice and data communications, and managed network infrastructure as a service. I was brought in under contract to the CEO early in the company's development to drive the launch/roll-out of telecommunications services in North America as cross-functional go-to-market and marketing lead, targeting healthcare, SMB and hospitality vertical markets.
  • Bamboo Solutions
    Chairman And Ceo
    Bamboo Solutions May 2007 - Aug 2011
    Reston, Virginia, Us
    BAMBOO SOLUTIONS provided Microsoft® SharePoint® Application Development Software components and tools. As CEO I was responsible for operations, growing sales by 2700%, customers from 2000 to over 7000, and launching over 40 new software products in areas such as workflow, project management, knowledge management and enabling components. During my tenure at BSC we raised capital, expanded the offshore software development organization, and established an online storefront driving inside and major account selling initiatives.
  • Savi Technology, Inc.
    Director, Board Of Directors
    Savi Technology, Inc. Jul 1999 - May 2005
    Alexandria, Va, Us
    SAVI TECHNOLOGY was an RFID hardware and services division of Raytheon where, as a consultant, I helped the management team craft plans forming the basis of a management buyout. After the settlement I served as a member of the board of directors, and later a virtual marketing lead within the Savi Networks joint venture prior to the company's acquisition by Lockheed Martin.
  • The Chasm Group Llc
    Managing Director
    The Chasm Group Llc Dec 1994 - Jul 2004
    THE CHASM GROUP, LLC is a provider of growth strategy consulting services to the high-technology industry. As Co-Founder and Managing Director at The Chasm Group, I worked with Geoffrey Moore and five original partners to create a highly visible brand and preeminent consultancy in the high-tech marketplace. This was accomplished through vigilant management of intellectual property, regular speaking, writing, cultivation of investor and analyst relationships, and creating winning business and go-to-market strategies for some of the best-known companies in the high-tech industry.
  • Apexion, Inc.
    Director, Board Of Directors
    Apexion, Inc. Dec 2000 - Oct 2003
    Wireless software applications for hospital instrument tracking and inventory supply chain management. Sold to Lawson Software in 2003.
  • Vidar Systems
    Director, Board Of Directors
    Vidar Systems Sep 1996 - Dec 2000
    Herndon, Virginia, Us
    Large format scanners for the engineering and reprographics marketplace. Medical imaging scanners and software for document management and image management. Business acquired by Contex Holdings.
  • Webproject, Inc.
    Director, Board Of Directors
    Webproject, Inc. Jun 1999 - May 2000
    Web-based project management software. Company was sold to Novient, Inc. in May 2000.
  • Autodesk, Inc.
    Publisher
    Autodesk, Inc. May 1993 - Dec 1994
    San Francisco, Ca, Us
    As part of a new division of the company, I catalyzed plans for a new content publishing business focused on manufacturing companies. Leading content sales, I developed contracts with 17 of the world's largest manufacturers who in turn delivered their CAD-formatted digital drawings to the AutoCAD user base via a published catalog.
  • Autodesk, Inc.
    Marketing Manager, Mechanical Cad Business Unit
    Autodesk, Inc. Oct 1992 - Nov 1993
    San Francisco, Ca, Us
    Autodesk acquired Micro Engineering Solutions in the 1990’s, where was serving as Director of Marketing and Business Development, leading the effort to pursue acquisition opportunities. The successful transaction delivered solid returns to the venture capital investors. Upon completion of the transaction, the $5 million software business became the core of a $100 million division that ultimately marketed engineering and manufacturing software products to a customer base of six million.
  • Micro Engineering Solutions, Inc.
    Director, Marketing / Business Development
    Micro Engineering Solutions, Inc. Jun 1990 - Oct 1992
    I led the marketing, communications, and product marketing functions and provided business development for a small venture-backed software business that sold engineering and manufacturing software to manufacturing suppliers. The business was acquired by Autodesk, Inc. in October 1992.
  • Aries Technology
    Director International Sales, Director, Marketing
    Aries Technology Mar 1985 - Jun 1990
    Aries Technology provided computer aided engineering software. As an early member of the startup team, I worked with the executive team to create funding plans and budgets, product specifications for development, launch plans, and sold initial beta accounts among Fortune 500 manufacturing organizations. I was later responsible for indirect sales and International sales in Europe and Latin America, and managed product strategy/product marketing, customer service, and customer training. The business was later sold to The MacNeal Schwendler Corporation.
  • Schlumberger / Applicon
    Marketing Manager
    Schlumberger / Applicon Apr 1983 - Mar 1985
    Houston, Texas, Us
    At Applicon I led product and industry marketing for $ 100m turnkey mechanical CAD/CAM software solutions business, managing product strategy and product roadmap for all CAD products, and delivering selling and sales support materials to a global sales organization.
  • Autotrol Technology, Inc.
    Marketing, Sales Support, Product Manager
    Autotrol Technology, Inc. Dec 1980 - Apr 1983
    Product specialist, sales support, product manager, international support- computer aided design and manufacturing turnkey systems
  • Gould, Ocean Systems Division
    Mechanical Engineer
    Gould, Ocean Systems Division Mar 1980 - Dec 1980
    Mechanical engineering and design team. ADCAP program for the Mark 48 torpedo.

Michael Tanner Skills

Start Ups Strategy Product Management Executive Management Go To Market Strategy Business Development Business Strategy Strategic Partnerships Product Marketing Enterprise Software Management Leadership Strategic Planning Saas New Business Development Cross Functional Team Leadership Management Consulting Solution Selling Program Management E Commerce Cloud Computing Consulting Sales Management Lead Generation Professional Services Project Management Sales Mergers And Acquisitions Competitive Analysis Public Speaking Business Alliances Marketing Sharepoint Business Intelligence International Sales Venture Capital B2b Business Planning Sales Operations Telecommunications Team Building Venture Financing P&l Management Channel Partners Managerial Finance Board Financial Management Channel Collaboration Solutions Speaking Engagements

Michael Tanner Education Details

  • The Ohio State University
    The Ohio State University
    Mechanical Engineering
  • Rivier University
    Rivier University
    General

Frequently Asked Questions about Michael Tanner

What is Michael Tanner's role at the current company?

Michael Tanner's current role is Executive leader » Fractional CMO » Growth Catalyst » Operational Leader SaaS and technology enabled services.

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What is Michael Tanner's direct phone number?

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What schools did Michael Tanner attend?

Michael Tanner attended The Ohio State University, Rivier University.

What skills is Michael Tanner known for?

Michael Tanner has skills like Start Ups, Strategy, Product Management, Executive Management, Go To Market Strategy, Business Development, Business Strategy, Strategic Partnerships, Product Marketing, Enterprise Software, Management, Leadership.

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