Matt Targett Email and Phone Number
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There are five areas that characterize my career: Ecommerce, Revenue generation, Team building, Media planning and buying, and Brand building.* Ecom installations - I have sourced, managed and installed five ecom platforms since 2014. From home grown to Oracle, to Big Commerce, to Shopify+ I have written the RFP, hired the implementation partner, managed the process, built the ecom team and launched the platform on time and within budget in each instance. * Revenue generation- Whether it is building ecom sales from $0 to $30M in 3 years or increasing existing sales to new levels I find ways to optimize and ignite online sales. * Team building - I have built world-class teams and managed them to perform beyond all expectations. I have the uncanny ability to find great talent in unusual places, incorporate their abilities into my teams' skill set and create loyalty in my team members. * Media planning and buying - I build media plans and negotiate the best rates. I optimize campaigns and find the best mix between frequency and placement. Multi-variate testing is part of the "Targett Method" and it has proven to be successful in each of my engagements.* Brand building - I have built new brands, rebuilt 100+ year old brands and reinvigorated lagging brands that drive meaning and value in both B2B and D2C environments. I did 10 years in agencies before moving to the client side and I understand how to work with agencies, build lasting relationships and use agency partners as an extension of my team.In recent years I have been recognized for: ▻ My ability to solve business problems end to end with creative approaches▻ Extensive media planning and buying knowledge with proven results▻ Being creative while acting on analytics using a data-driven skillset▻ 10 years in the furniture industry▻ Innovative, unique and effective retail promotions▻ My experience leveraging a full range of marketing capabilities to drive top line growth that includes brand positioning/development, creative development process, research/insights, customer segmentation, lifecycle marketing, pricing/discounting and channel management▻ Having strong organizational skills, executive presence, leadership capabilities and attention to detailBeing a solutions-oriented leader has led to team success, departmental excellence and company-wide recognition. Being a vocal proponent for innovative ideas and techniques has led to new product introductions, industry-wide recognition and prestigious awards.Phone - 734.274.9530Email: matttargett@gmail.com
Cannatron
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EcommerceCannatron Jan 2024 - PresentOak Park, Mi, UsAs the Ecommerce leader at Cannatron, I create strategic initiatives that drive exponential growth in the B2B and D2C landscape for our cutting-edge products. Joining an elite distributor exclusively partnering with industry giants like Ooze, King Palm, Truweigh, and more, I spearhead innovative strategies to elevate our customers' digital experiences and maximize ecommerce growth and profitability.Building on the current success to create unmatched growth and push the limits of what is possible in ecommerce in this category
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Maketing ConsultantStealth Mode Start Up Feb 2023 - Dec 2023Building for Growth through Strategic Marketing InitiativesAs a dynamic and results-oriented Marketing Consultant, I built a comprehensive Go-to-Market (GTM) strategy for a fintech startup, ensuring remarkable market penetration and revenue amplification. My expertise lies in delivering end-to-end marketing solutions, harnessing a diverse skill set encompassing ecommerce deployment, brand development, website construction, and crafting compelling sales collateral.Key Contributions:GTM Strategy & Execution* Orchestrated and executed innovative GTM strategies that fulfill the long-term vision and growth goals of the business. * Led cross-functional teams to build data-driven marketing campaigns, aligning with business goals and driving exponential customer acquisition.Ecommerce Enablement & Optimization* Pioneered the seamless setup of ecommerce operations on Shopify, optimizing UX/UI to maximize conversion rates and elevate customer experience through personalization.Brand Identity & Web Development* Crafted and implemented captivating brand identity, fostering brand recognition and trust among target audiences.* Spearheaded the development and future launch of brand website. Sales Material Authoring* Authored compelling and persuasive sales materials, effectively communicating product value propositions and contributing to sales goals
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Head Of Marketing | Ecommerce | Digital Transformation Www/Stickley.Com And Www.Shopstickley.ComL & Jg Stickley Feb 2020 - Feb 2023Contributed to the Stickley brand through an omnichannel approach to driving customers online and to brick and mortar locations. Charged with the responsibility of creating strategies that fulfill the objectives of keeping the brand fresh, appealing to a wider range of customers, expanding our ability to sell in a digital capacity for both the brand and the retail side as well as improving all consumer touch points. Implementing and growing a headless ecommerce platform for multiple sites that improves SEO, conversion and sales. Completely re-imagining the Marketing department and its functions to better serve the future of Stickley.
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Managing Consultant, PrincipalTcl Consulting, Llc Oct 2018 - Jan 2020TCL Consulting LLC was a media and marketing consulting company that worked with small to mid-cap businesses that do not have an internal marketing department within their company. Our focus was primarily helping companies in three industry sectors: private education, pet supplies and subscription services. We provide consulting services that create strategies for building businesses through an omnichannel approach. We worked on behalf of SMB's to reach and connect with MQL's and SQL's to create and convert these leads to valued customers.Within three months of my departure the business chose to close and the remaining principals moved on to other projects.
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Vp Marketing | Team Builder | Strategy | Digital Transformation | Brand Development |AcquisitionsCrypton Fabric Jun 2017 - Oct 2018As head of Marketing at Crypton Matt's primary responsibility was in the growth of the Crypton and Nanotex brands. After 25 years Crypton underwent significant change in 2017 (new ownership, new leadership, finishing Nanotex at the Kings Mountain facility, etc.) and it was critical for the brand to continue to deliver the same of level of excellence as it has in the past. More than before, expanding the power of marketing became more critical in the growth of Crypton. Matt's responsibilities included:* Marketing strategy* Build and expand the reach of and awareness of the Crypton Home products* Reinvigorate the place Crypton holds in the contract furnishings vertical* Build and manage the Marketing department* Select and manage external partners* Maximize budget effectiveness* Grow the direct to consumer apparel brand Nanotex * Create a digital-first, data-centric approach to media* Rebuild the digital presence of the brand* Be an external champion of the brand and the face of Crypton's new initiativesIn addition, Matt was an integral part of the senior management team delivering strategy and insight gained from a long career in advertising and a previous seven years in the home furnishings category.
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Head Of Marketing & Ecommerce | Team Builder | Brand | Pr | Acquisitions | Leadership | Roi | PpcBurkett Restaurant Equipment & Supplies Oct 2015 - Jun 2017Perrysburg, Oh, UsHead of ecommerce, media and brand management. I led a team of 9 that created site content, developed the web UI, analyzed the data, designed the CRM communications and improved the user experience. I learned a great deal about the inner workings of the Amazon marketplace, Ebay platform and other specialized ecommerce tools. Leading a tight team in a small company with smaller media budgets was a learning experience that required creativity and innovative solutions. ✔ Built a CRM strategy and platform that increased engagement and sales (Bronto)✔ Resdeisgned the site to improve the user experience by driving customers to key areas✔ Engaged a promotional strategy that is consistent across all consumer touchpoints (site, email, social, in-store and direct mail)✔ Reimagined the marketplace strategy to dramatically increase consumer sales from Amazon and eBay.✔ Created sales enablement tools and materials✔ Identified and jumpstarted a reputation management strategy that has forced negative reviews to page 2 (and lower) and increased organic trafficIn relation to our Marketing efforts during my tenure we have experienced these results:✔ Increased phone inquiries 47%✔ Increased Amazon and eBay gross sales by 151%✔ Increased Amazon and eBay profit margin by 72%✔ Decreased site bounce rate by 27% -
V.P. Digital Customer Experience | Transformation | Team Building | Furniture | Strategy | MarketingLa-Z-Boy Sep 2007 - Sep 2015Monroe, Mi, UsDeveloped the vision, provided the leadership and coordinated the cross-functional efforts for all of La-Z-Boy’s broad reaching D2C digital customer initiatives. This included driving traffic to branded online properties and brick and mortar stores, increasing usage of interactive tools in the store experience, driving e-commerce channel growth and coordinating the digital and interactive media efforts without being afraid to roll my sleeves up to produce results. Simultaneously drove strategy and managed resources for product marketing, innovation, digital customer experience, in-store display and international dealer training for digital platforms. ✔ Scoped, evaluated and chose platform for Marketing Cloud✔ Initiated and managed Marketing Department re-org to align with changing consumer behaviors✔ Initiated, evaluated and chose new search agency to better deliver SEO and SEM results✔ Ideated, created and chose agency to develop first interactive in-store display -
Sr. Director Online Media | Acquisitions | Digital Media | Start-Up | Negotiation | Pure PlaySyndero, Inc. Nov 2006 - Sep 2007UsAligning the media, search and customer acquisition strategies for Syndero and its brands including: Dermitage, TriClear, LivingChristian, Onlingo and CreditSecurity. -
Sr. Director Acquisitions | Team Builder | Digital | Start-Up | Negotation | Strategy | MediaClassmates.Com Jan 2002 - Jun 2006Bellevue, Washington, Us• Created/hired/maintained internal ad agency structure.• Managed outside vendors.• Hit monthly benchmarks consistently within 1% of projection over a 4 year period.• Sought, evaluated and partnered with ad serving technology.• Worked on advanced analytics team.• Created a long-term working structure and relationship between internal and parent company acquisition departments. -
Sr. Director Client Services | Start-Up | Agency | Digital | Strategy | Crm | Team Building | RoiBeyond Interactive Jul 1999 - Dec 2001Us• Rolled up disparate client service departments into a cohesive structure.• Provided cross-functional leadership across internal AdOps/Analytics/Data/Media resources and partner agencies• Monitored the manpower utilization and SOWs• Collaborated within the Agency to ensure best practices and thought leadership are shared and cultivated within the agency• Accurately represented the agency’s point of view when reviewing work, leveraged this perspective when providing feedback to team• Ensured collaboration among all agency disciplines; foster great teamwork• Grew business opportunities within current clients, where appropriate• Actively represented Agency within industry (attending industry functions, local marketing groups)• Worked with VP-level and above on client-side• Won new business from major accounts: Classmates, Pulte and Sylvan.• Instituted time-tracking procedures for accurate client billing.• Built effective account teams that delivered service and solutions to benefit clients• Grew Client Services team from 12 - 36 in 14 months.
Matt Targett Skills
Matt Targett Education Details
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University Of MichiganMarketing
Frequently Asked Questions about Matt Targett
What company does Matt Targett work for?
Matt Targett works for Cannatron
What is Matt Targett's role at the current company?
Matt Targett's current role is Marketing Executive | Builder | Ecommerce Focused | Digital Media Expert | Top 25 Innovators - iMedia | Problem Solver.
What is Matt Targett's email address?
Matt Targett's email address is ma****@****ton.com
What is Matt Targett's direct phone number?
Matt Targett's direct phone number is +131879*****
What schools did Matt Targett attend?
Matt Targett attended University Of Michigan.
What are some of Matt Targett's interests?
Matt Targett has interest in Gretsch, Home Recording Studio, Technology, Rickenbacker, Poverty Alleviation, Msft, Tennis, Golf, Apple, Single Engine Planes.
What skills is Matt Targett known for?
Matt Targett has skills like Digital Marketing, Online Advertising, E Commerce, Direct Marketing, Advertising, Marketing, Social Media Marketing, Digital Strategy, Social Media, Ppc, Marketing Strategy, Email Marketing.
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