Matt Targett Email & Phone Number

Oak Park, Mi, Us

As the Ecommerce leader at Cannatron, I create strategic initiatives that drive exponential growth in the B2B and D2C landscape for our cutting-edge products. Joining an elite distributor exclusively partnering with industry giants like Ooze, King Palm, Truweigh, and more, I spearhead innovative strategies to elevate our customers' digital experiences and maximize ecommerce growth and profitability.Building on the current success to create unmatched growth and push the limits of what is possible in ecommerce in this category

Building for Growth through Strategic Marketing InitiativesAs a dynamic and results-oriented Marketing Consultant, I built a comprehensive Go-to-Market (GTM) strategy for a fintech startup, ensuring remarkable market penetration and revenue amplification. My expertise lies in delivering end-to-end marketing solutions, harnessing a diverse skill set encompassing ecommerce deployment, brand development, website construction, and crafting compelling sales collateral.Key Contributions:GTM Strategy & Execution* Orchestrated and executed innovative GTM strategies that fulfill the long-term vision and growth goals of the business. * Led cross-functional teams to build data-driven marketing campaigns, aligning with business goals and driving exponential customer acquisition.Ecommerce Enablement & Optimization* Pioneered the seamless setup of ecommerce operations on Shopify, optimizing UX/UI to maximize conversion rates and elevate customer experience through personalization.Brand Identity & Web Development* Crafted and implemented captivating brand identity, fostering brand recognition and trust among target audiences.* Spearheaded the development and future launch of brand website. Sales Material Authoring* Authored compelling and persuasive sales materials, effectively communicating product value propositions and contributing to sales goals

Contributed to the Stickley brand through an omnichannel approach to driving customers online and to brick and mortar locations. Charged with the responsibility of creating strategies that fulfill the objectives of keeping the brand fresh, appealing to a wider range of customers, expanding our ability to sell in a digital capacity for both the brand and the retail side as well as improving all consumer touch points. Implementing and growing a headless ecommerce platform for multiple sites that improves SEO, conversion and sales. Completely re-imagining the Marketing department and its functions to better serve the future of Stickley.

TCL Consulting LLC was a media and marketing consulting company that worked with small to mid-cap businesses that do not have an internal marketing department within their company. Our focus was primarily helping companies in three industry sectors: private education, pet supplies and subscription services. We provide consulting services that create strategies for building businesses through an omnichannel approach. We worked on behalf of SMB's to reach and connect with MQL's and SQL's to create and convert these leads to valued customers.Within three months of my departure the business chose to close and the remaining principals moved on to other projects.

As head of Marketing at Crypton Matt's primary responsibility was in the growth of the Crypton and Nanotex brands. After 25 years Crypton underwent significant change in 2017 (new ownership, new leadership, finishing Nanotex at the Kings Mountain facility, etc.) and it was critical for the brand to continue to deliver the same of level of excellence as it has in the past. More than before, expanding the power of marketing became more critical in the growth of Crypton. Matt's responsibilities included:* Marketing strategy* Build and expand the reach of and awareness of the Crypton Home products* Reinvigorate the place Crypton holds in the contract furnishings vertical* Build and manage the Marketing department* Select and manage external partners* Maximize budget effectiveness* Grow the direct to consumer apparel brand Nanotex * Create a digital-first, data-centric approach to media* Rebuild the digital presence of the brand* Be an external champion of the brand and the face of Crypton's new initiativesIn addition, Matt was an integral part of the senior management team delivering strategy and insight gained from a long career in advertising and a previous seven years in the home furnishings category.

Perrysburg, Oh, Us

Head of ecommerce, media and brand management. I led a team of 9 that created site content, developed the web UI, analyzed the data, designed the CRM communications and improved the user experience. I learned a great deal about the inner workings of the Amazon marketplace, Ebay platform and other specialized ecommerce tools. Leading a tight team in a small company with smaller media budgets was a learning experience that required creativity and innovative solutions. ✔ Built a CRM strategy and platform that increased engagement and sales (Bronto)✔ Resdeisgned the site to improve the user experience by driving customers to key areas✔ Engaged a promotional strategy that is consistent across all consumer touchpoints (site, email, social, in-store and direct mail)✔ Reimagined the marketplace strategy to dramatically increase consumer sales from Amazon and eBay.✔ Created sales enablement tools and materials✔ Identified and jumpstarted a reputation management strategy that has forced negative reviews to page 2 (and lower) and increased organic trafficIn relation to our Marketing efforts during my tenure we have experienced these results:✔ Increased phone inquiries 47%✔ Increased Amazon and eBay gross sales by 151%✔ Increased Amazon and eBay profit margin by 72%✔ Decreased site bounce rate by 27%

Monroe, Mi, Us

Developed the vision, provided the leadership and coordinated the cross-functional efforts for all of La-Z-Boy’s broad reaching D2C digital customer initiatives. This included driving traffic to branded online properties and brick and mortar stores, increasing usage of interactive tools in the store experience, driving e-commerce channel growth and coordinating the digital and interactive media efforts without being afraid to roll my sleeves up to produce results. Simultaneously drove strategy and managed resources for product marketing, innovation, digital customer experience, in-store display and international dealer training for digital platforms. ✔ Scoped, evaluated and chose platform for Marketing Cloud✔ Initiated and managed Marketing Department re-org to align with changing consumer behaviors✔ Initiated, evaluated and chose new search agency to better deliver SEO and SEM results✔ Ideated, created and chose agency to develop first interactive in-store display

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Aligning the media, search and customer acquisition strategies for Syndero and its brands including: Dermitage, TriClear, LivingChristian, Onlingo and CreditSecurity.

Bellevue, Washington, Us

• Created/hired/maintained internal ad agency structure.• Managed outside vendors.• Hit monthly benchmarks consistently within 1% of projection over a 4 year period.• Sought, evaluated and partnered with ad serving technology.• Worked on advanced analytics team.• Created a long-term working structure and relationship between internal and parent company acquisition departments.

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• Rolled up disparate client service departments into a cohesive structure.• Provided cross-functional leadership across internal AdOps/Analytics/Data/Media resources and partner agencies• Monitored the manpower utilization and SOWs• Collaborated within the Agency to ensure best practices and thought leadership are shared and cultivated within the agency• Accurately represented the agency’s point of view when reviewing work, leveraged this perspective when providing feedback to team• Ensured collaboration among all agency disciplines; foster great teamwork• Grew business opportunities within current clients, where appropriate• Actively represented Agency within industry (attending industry functions, local marketing groups)• Worked with VP-level and above on client-side• Won new business from major accounts: Classmates, Pulte and Sylvan.• Instituted time-tracking procedures for accurate client billing.• Built effective account teams that delivered service and solutions to benefit clients• Grew Client Services team from 12 - 36 in 14 months.