Helping entrepreneurs and small businesses build effective marketing strategies that increase brand visibility and drive business growth. Offering services, resources and coaching in the following areas: • Marketing Strategy | Craft customized plans to align with your business goals and target audience• Digital Marketing | Harness the power of digital through web, social media, SEO, and online ads• Content Marketing | Create engaging and valuable content that resonates with your audience• Brand Development | Shape your brand identity to stand out in a crowded market

Advisor to the Leadership Team of Clarify. Clarify helps global Technology companies achieve sustained and significant commercial success, through differentiated propositions, valuable opportunity creation, optimized structures, maximized talent and an unrivalled view of the market.

Global insurance marketing team leader, driven to advance the brand awareness and market share for EXL’s insurance portfolio of digital solutions and products; effectively communicated and influenced stakeholders to generate and convert qualified leads.• Responsible for leading the B2B planning, execution and performance measurement to drive engagement • Contributed to multi-line BU growth of 36%+ over 3 years through customer acquisition & advocacy • Initiated best practices for processes, policies and reporting in new role that were adopted across the dept.• Prudently managed $1.5M budget; ensured key results met objectives and were delivered within scope• Oversaw 6 reports’ performance, output quality, and professional development; inspired, coached, mentored• Built and launched innovative campaigns [via content, events, analysts, media, web, digital marketing] • Analyzed market research data to tailor programs; enhanced & differentiated position as an industry leader• Crafted compelling and actionable value proposition messaging to address target buyers’ challenges • Partnered & collaborated closely with exec leadership in a highly matrixed org; managed escalations Key accomplishments:• 2021 | “Game Changer Award” recognizing my substantial contributions through consistent performance• 2020 | “RevMasters Award” from CMO and Chief Strategy Officer for significant impact on revenue & growth• 2018, 2019 | Prestigious "Business Unit of the Year" award for exceptional growth and client development

Marketing advisor within the insurance sector of EY’s Americas Financial Services Organization, strategically positioned the firm's distinctive brand in the market by delivering high-impact, go-to-market campaigns. • Developed and executed creative B2B programs that are strategic, innovative and meaningful• Created, distributed and tracked thought leadership content, marketing collateral and communications• Planed and implemented annual marketing strategies and initiatives to drive sales• Collaborated with global colleagues and business development; support client-facing senior executives• Coordinated key industry event sponsorships, and secured media opportunities with PR agency• Helped manage the marketing team budget and ensured all programs achieved the firm's objectives

Member of the External Communications team, responsible for executing and monitoring the company’s marketing, communications and public relations strategy; supported the development and growth of the company’s digital initiatives. • Wrote, edited and proofread content for digital media and online newsroom• Collaborated on social media initiatives, measured impact and executed actions for improvement• Drove marketing branding compliance through participation on the Global Brand Council • Provided senior-level support developing project briefs, presentations and press releases• Identified and led the submission process for company awards and recognitions• Oversaw and managed the marketing events for Senior Leadership Technology Session and Investor ConfKey accomplishment: Earned two project management awards ('Right and Fast' & 'Golden Bravo' Recognition); and improved executive event approval rating from 94% to 97%

Client-facing marketing communications consultant, responsible for effectively managing the strategy development, creative design and implementation of employee health and benefits materials for eight Fortune 500 companies at a time. • Built and developed relationships with clients, internal partners, vendors and senior leadership• Established project workflows through creative briefs, production timelines and status reports• Directed creative team on layouts/designs; and vendors to print and distribute materials• Managed project budgets, ensured proper billing and enhanced company revenue by $140,000• Developed pricing proposals and adhered to procurement regulations and policies• Adhered to clients’ unique company branding standards and procedures • Provided marketing strategy updates internally; consulted to clients on most impactful trends• Evaluated performance results (presence, product, promotions, pricing) to support objectives• Influenced Assistant Manager’s production and organization of deliverables; served as mentor

• Strategized the planning and implementation of print, digital and web-based communications• Project managed all communication projects assigned, from creation through fulfillment• Developed project briefs and coordinated execution; ensured that output adhered to objectives• Monitored industry trends to enhance current department capabilities and marketing initiatives

• Primary liaison with fulfillment vendor, ensured timely coordination of client mailings• Supported broader creative communications team on client projects and administrative requests• Responsible for managing inventory of client collateral