Mia Tassone Email & Phone Number

Fort Lauderdale, Fl, Us

Vancouver, Bc, Ca

Fort Lauderdale, Fl, Us

Welcome to the machine. The retail growth machine. Zimmerman Advertising, an Omnicom Group Inc. company (2021 Omnicom Group Inc. revenues of $3,855.9 million), is the leading integrated retail agency in the U.S. with a creative philosophy centered on the idea of "brandtailing".Responsibilities Include:- Direct, plan, strategize, and implement full-funnel, go-to-market interactive media campaigns including: Broadcast, OOH & DOOH, YouTube TV, Paid Search, Paid Social, OLV, CTV/OTT, Streaming Audio, and Programmatic Display- Manage the development, implementation, and optimization of integrated media plans, strategies, and tactics- Oversees the preparation and presents media plans as needed to client and senior executives- Proactively builds relationships with internal and external partners for media solutions- Participates in new business project assignments- Monitors live campaigns, ensuring ongoing optimizations are made by the team - delivers campaign performance reporting internally and to clients- Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials- Work cross-functionally with media, account services, social media, analytics, buying, creative, strategy teams - Work as part of the integrated media planning group, applying interactive media solutions to overall client objectives- Utilize available interactive media planning tools (i.e., comScore, eMarketer and other industry research, client’s historical media activity reports) to develop interactive media plans- Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client- Supervise and train media supervisors, and junior and assistant level staff

Fort Lauderdale, Fl, Us

Welcome to the machine. The retail growth machine. Zimmerman Advertising, an Omnicom Group Inc. company (2021 Omnicom Group Inc. revenues of $3,855.9 million), is the leading integrated retail agency in the U.S. with a creative philosophy centered on the idea of "brandtailing".Responsibilities Include:- Direct, plan, strategize, and implement full-funnel, go-to-market interactive digital media campaigns including: Paid Search, Paid Social, OLV, CTV/OTT, Streaming Audio, and Programmatic Display- Direct the entire interactive digital team so that they have the knowledge, resources and expertise to create result-driven digital media plans- Work cross-functionally with media, account services, social media, analytics, buying, creative, strategy teams - Work as part of the integrated media planning group, applying interactive media solutions to overall client objectives- Utilize available interactive media planning tools (i.e., comScore, eMarketer and other industry research, client’s historical media activity reports) to develop interactive media plans- Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client- Supervise and train media supervisors, and junior level staff

Il, Us

Columbia, Md, Us

A network brand in the Dentsu Aegis Network, Merkle is a customer experience transformation business partner to the Fortune 1000. The future of brand loyalty and competitive advantage is the customer experience, and Merkle empowers the world's leading brands to transform their data, technology, and organizational capabilities to deliver those differentiated customer experiences across marketing, sales, commerce, and service. - Merkle B2B Certified- Member of three Dentsu Business Resource Groups (BRGs): Enablement Wellness and Women- Part of Dentsu Good a sustainability acceleratorResponsibilities Included:- Responsible for day-to-day coordination, execution, and management of digital media plans - Developed strong and effective media plans based on sound strategies and research- Developed and maintain an intimate knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner- Utilized 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities- Managed all aspects of the media plan execution, including issuing insertion orders, tracking spec development and implementation, custom unit production, and billing reconciliation- Worked with Analytics team to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance- Oversaw day-to-day workloads of Media Planners and Assistant Media Planners and assist in their training and development

Nashville, Tn, Us

bohan is an independent, full-service advertising agency valuing straight talk, challenging the status quo, transparency, collaboration, and nimbleness. United in transforming ideas into actionable, data-driven solutions that produce meaningful results.As the Senior Digital Media Specialist my responsibilities included but were not limited to the following:- Led overall strategic paid digital planning processes for Paid Search, Display, Streaming Audio, Video, Paid Social etc.- Negotiated rates with digital media vendors to obtain the most competitive prices; Secured media added value - Oversaw the execution of media plans, while adhering to established budget and timeline - Led campaign reporting, analyses, and optimizations- Collaborated with team members throughout the work process to foster, facilitate and consistently deliver multi-channel programs that are on strategy, on time, and on budget- Led setup of campaigns in buying and accounting software including self-serve digital platforms for search, social and digital display/video

Paris, Fr

Since it was founded in 1950 and it created the all-inclusive vacation concept, Club Méditerranée has been the world leader in its market, and has developed a resolutely upscale, friendly and multicultural spirit. Club Med boasts 70 resorts located in the most beautiful sites in the world, a cruise ship and Luxury Villas & Chalets and, now more than ever, is associated with dreams and happiness.- Strategized, implemented and monitored digital advertising campaigns across U.S., Canada & Mexico for 9 key Club Med Resorts- Defined NAM display and search strategy based on marketing calendar, countries business goals and challenges - Managed NAM display remarketing, acquisition and branding campaigns that go through online media performance agency and external partners- SMX Advanced Google Ads Training

Paris, Fr

- Strategize, implement and monitor digital advertising campaigns across U.S., Canada & Mexico for 9 key Club Med Resorts

Fort Lauderdale, Fl, Us

Welcome to the machine. The retail growth machine. Zimmerman Advertising, an Omnicom Group Inc. company (2019 Omnicom Group Inc. revenues of 2019 revenues of $1,339.1 million), is the leading integrated retail agency in the U.S. with a creative philosophy centered on the idea of "brandtailing".Responsibilities Included:• In collaboration with internal team members and third party agency, developed promotional, and annual traditional and digital plans and recommendations for TV, Radio, Direct Mail, Flyers, OOH, Display, OLV, Paid social and Paid Search. Responsible for renowned clients' traditional media efforts with stores across 7 stores across 5 states and annual 2019 revenues of $734M+; Facilitated weekly status calls, monthly reporting and success• Monitored the facilitation of invoices and billing packets across 3 clients averaging ~$500K per month• Executed ~75 monthly job openings within Workfront CRM in order to activate creative team for print, digital and OOH assets; managed deliverables and key creative initiatives with creative and creative traffic teams• Facilitated the workflow and managed deliverables across 8 different internal departments• Reporting directly to the Retail Account Services Group Account Director and the Chief Operating Officer• Project Ownership, Accountability, Pro-Active Escalation, Account Stewardship & Client Relations - Immersed in the businesses of five different client accounts simultaneously• Responsible for management and facilitation of workflow for monthly creation production; includes facilitation of over 100 creative assets within 1 month• Facilitation of workflow across five different departments: Creative, Strategy, Analytics, Media & Studio • Responsible for monitoring client monthly budgets averaging ~$400K+ as well as all pre-bill and reconciled invoices and payment activity averaging ~$450K per month• Data Analysis: Ability to extract key actionable insights from various data points

Fort Lauderdale, Fl, Us

Welcome to the machine. The retail growth machine. Zimmerman Advertising, an Omnicom Group Inc. company (2019 Omnicom Group Inc. revenues of 2019 revenues of $1,339.1 million), is the leading integrated retail agency in the U.S. with a creative philosophy centered on the idea of "brandtailing".Responsibilities Include:• Reported Directly to the Integrated Associate Media DirectorPlanned, negotiated and executed integrated programmatic advertising campaigns (alongside traditional,creative, A/S, AdOps and analytics teams) across five clients; combined digital ad budgets of $30M+• Planned comprehensive digital efforts for a client with 800+ salons and annual 2018 revenues of $500M+;responsible for all 2018 – 2019 digital efforts which totaled $2.4M+; monitored weekly and monthly budgets ona daily basis for all digital campaign efforts across SEM, Paid Social, OLV & Display• Monitored SEM, Mobile Display & OLV campaigns which drove over 406K+ in-store visits across 10 months• Deep knowledge of planning and reporting on Paid Social campaigns, dynamic creative optimization andFacebook targeting tactics; utilized custom conversions to pull in additional data sources; consistentlyoptimized ads to be more efficient than campaign benchmarks such as % Ad Recall lift & CPM PoP• Sole Digital Media Planner across 4 accounts simultaneously, increasing impressions, ROAS PoPn for assigned accounts- Presented recommendations, POVs and select analyses to clients and A/S personnel as well as performance reporting delivered and presented to client on regular basis, often weekly- CRM's: Adazzle, DCM- Maintained exceptional service to the client and vendors while simultaneously providing timely deliverables- Client media billing approval and invoice reconciliations; IATB documents for client approval and insertion orders for all managed digital media buys

St. Petersburg, Florida, Us

In the digital age, connection with consumers in a personalized way has never mattered more. Catalina provides personalized digital media by influencing the preferences, purchases and behavior of consumers by delivering the right message to the right audience in the right environment. Using evolving purchase history and individual needs of more than (280 million) American shoppers. With the world's largest shopper purchase history database, Catalina drives lift and loyalty for the world's leading retailers and CPG brands. Load-to-Card redemption increased in 2017, up 67%. 53% of U.S. shoppers prefer digital-only coupons. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan.Key Responsibilities Included:• 50%+ of offers met their clip budgets total of 17,035,528 clips generated• Reported to Senior Director of Domain Experience within the Global Operations team• Main consumer driven focus: Load to Card. A service that allows the customer to select an offer online and have an offer saved on their loyalty card for specific retailers.• Reduced speed to market for digital offerings for untargeted and targeted load to card consumer driven rewards programs for CPG brands• 97% quality, 325 QA & Peerchecks completed• CRM's: Cellfire, Coupon Portal, Salesforce, Workboard for requests, task management• FMEA analysis, Salesforce effectiveness, process optimization, emerging vs. established brands for an omni-channel world• Cross-functional work with sales, in-store and digital departments on a daily basis• In contact with aggregators contracted by the retailer for online offer distribution and redemption• Use of IO's and SLA's from sales team for untargeted, targeted, segmented and liquid digital offers• Catalina Sourced Content: Receiving, setup and distributing content for 100+ offers monthly• Achieved over 1 million clips and over 100,000 redemption's on a monthly basis in 2017• Achieved over 4 million clips in 2018

Paris, Fr

Natexo, a French group established in 2008, in 2016 ranked 8th in France in terms of performance. It is one of Europe's leaders in digital acquisition through email marketing, a rapidly expanding and growing sector. It operates in the online marketing industry and offers e-merchants innovative solutions, helping them gain qualified traffic and generate revenue on their client bases. In 2016, Natexo achieved a turnover of over €26 million.Account Manager, Display U.S., Australian & Brazilian Markets & Business Developer.Key Responsibilities Included:• Reported directly to COO Americas. • Account Manager for over 100 clients across 3 markets• Developed the portfolio of affiliate platforms for: U.S., Australian & Brazilian markets - Enhanced the client portfolios by 50%• Launched & enhanced display ads for andyouropinion.com across 3 markets with over 3 million subscribers • Launched display advertisements on the Natexo Admin from Publisher Platforms, sourced new offers and clients and sent follow-up email confirmations to advertisers• Utilized the Natexo CRM / Admin for: display offer launching, reporting, invoicing and new advertiser creation• Utilized Skype for internal and external communication on a daily basis• Utilized Asana for task and project management on a daily basis• Solved lengthy invoicing issues for the Brazilian market in a team of 3• Managed the display offers on surveys and sweepstakes• Excel: Carried out campaign follow-up and daily reports • Improved the optimization process of the survey across 3 markets • Completed and managed billing and monthly invoicing for Display campaigns across 3 markets• Expertise of Display campaigns, mix and enhanced the survey path with over 3 million subscribers of: http://andyouropinion.com/, http://andyouropinion.com/pt_BR/ & http://andyouropinion.com/en_AU/• Awareness of KPI's: Monthly gross margin targets, minimum eCPM for campaigns & time of campaigns.

Paris, Fr

Taz Media is a subsidiary of Natexo Group. Natexo, a French group established in 2008, in 2016 ranked 8th in France in terms of performance (see article below). It is one of Europe's leaders in digital acquisition through email marketing, a rapidly expanding and growing sector. It operates in the online marketing industry and offers e-merchants innovative solutions, helping them gain qualified traffic and generate revenue on their client bases. In 2015, Natexo achieved a turnover of €22 million.Key Responsibilities Included:• Reached a global margin of +18,000€ for November 2016 on 9 databases, a +35% increase from previous month and the highest margin ever achieved for the global market. • +9,000€ global margin for August 2016 for 8 databases, a +1,482% increased from previous month.• Exceeded goal with a global eCpm of 4,88€, expanded the Australian market, ensuring the increase in eCPM and margin.• +5% monthly increase in conversion rate with affiliates• Reached a global active volume of 200,000, a 150% increase in 5 months• Executed weekly and monthly integration of new leads for each of the 9 databases• Managed and executed best E-mail campaigns by negotiating with marketing affiliate platforms, media agencies and advertisers.• Negotiated the pay-outs and business models with new and existing partners.• Business development: Built, cultivated and maintained professional relationships with new and existing business partners and clients.• Daily updates of results on the platform of statistics for KPIs• Operational functions and enhancement of HTML codification• Surrounded by 5 languages in the professional setting everyday• Analyzed and optimized the results of affiliate programs and campaigns.• Drove a measurable and sustainable ROI • Team management, leadership and teambuilding• Internet marketing concepts & sales strategy

Milan, Lombardy, It

Arredatutto.com (Arredatutto SRL) is high-end eCommerce furniture seller based in Milan, ItalyKey Responsibilities Included:• Project manager in a team of 8 for South Korean market• Digital strategist U.S. market & Arredatutto.com content producer web & blog, content marketing• Use of Google Analytics for the Arredatutto.com Website• Implementation of HTML5 for website & design layout, links - Implementation of Adobe Dreamweaver• Strengthened interpersonal, web, content and relationship marketing, writing, video expertiseArredatutto.com (Arredatutto SRL) is a high-end eCommerce furniture seller based in Milan, Italy• Project manager in a team of nine for the implementation of the Arredatutto SRL Universal Customer Service Handbook• Used Adobe InDesign• Used iMovie to create a video manual for real-time instruction• Provided guidance to managers and employees throughout the companyhttp://www.arredatutto.com/en/design_news.html

Milan, Lombardy, It

Arredatutto.com (Arredatutto SRL) is high-end eCommerce furniture seller based in Milan, ItalyKey Responsibilities Included:https://www.youtube.com/channel/UCV1NoTSTlMgGv61AVpCUUxgDigital Strategist & Content Producer - Arredatutto.comVideo storytelling producer during Salone del Mobile in Milan, ItalyDiverse team of 10, including CEO & Founder

Milano, Mi, It

Contributed to the Easy Circle website.http://www.easycircle.it/symbolism-exhibit-palazzo-reale-milan/

It

Key Responsibilities Included:- On site Blogger & Journalist for ExpoinCittà events- Provided weekly blog posts along with video and photography- Conducted interviews with event organizersOverview:The theme for Expo 2015, which ran from May 1st – October 31st, was "Feed the Planet, Energy for Life". More than 140 countries took part. Not only were Expo 2015 and ExpoinCittà an invaluable occasion for the world, but a showcase for the city of Milan. “This is why ExpoinCittà will be the most intangible and widespread legacy: each event will strengthen Milan and Milan will strengthen each event”, President of the Milan Chamber of Commerce, Carlo Sangalli said.Additionally, ExpoinCittà offered six icons, which were a part of the artistic heritage of Milan, while ten keywords organized interest among the community. Six masterpieces were associated with six words for each month of the expo: BEginning, BEloved, BElong, BEside, BEyond and BElieve. Such was the positive idea pervading through Milanesi’s minds: Milan continues a place to BE.

Mountain View, Ca, Us

Google is a search engine for the Internet. In 2015, Google's revenue amounted to 74.54 billion US dollars. Key Responsibilities Included:- Consultancy Project Member, Google “Brand Love” Project- Provided strategic guidance to a team of 4 with accountability for brand identity enhancement in Italy- Collaborated with marketing and company executives to ensure strategy aligned with objectives- Group presentation to managers and employees throughout the company

It

Overview:International Postgraduate Master in Corporate Communication (IPMCC)IPMCC training was centered on the most current and significant strategic and operational issues of corporate and brand communication in all their business configurations.Key Responsibilities Included:- Ability to work in a diverse environment with 16 different countries represented- LABCOM Research Assistant for Country Culture Chapter with Silvia Biraghi & Rossella Gambetti

The Healing Triad Yoga Studio is dedicated to well-being and balance.Key Responsibilities Included: - Updated The Healing Triad website on a daily basis whilst adding events and providing descriptions for classes- Worked with Wordpress & HTML5 to distribute information across platforms- Web, Content and Relationship Marketing

Carbondale, Il, Us

Touch of Nature Environmental Center serves Southern Illinois University Carbondale, the region and the nation as an outdoor laboratory for experiential learning. Reported to Supervisor.Key Responsibilities Included:- Clerical position- Completed registration for summer camps, typist, event planning, newsletters and filing- Web, content and relationship marketing

Carbondale, Il, Us

The sustainability council develops personal habits that foster social, economic and environmental health. Southern Illinois University Carbondale Student MemberKey Responsibilities Included:- Raised awareness of sustainable lifestyle in a college setting

Carbondale, Il, Us

Selected for volunteer position with the College of Mass CommunicationsKey Responsibilities Included:- Met with prospective students during bi-monthly open house to provide information on college programs - Provided campus tour- Answered questions and provided follow-up and contact information- Received recognition from Southern Illinois University Carbondale

Carbondale, Il, Us

Chosen to complete two internships in the Los Angeles, California area during a competitive internship program through Southern Illinois University Carbondale.

New York, Ny, Us

Union County Stringer for The Associated Press for the 2012 Presidential Election. On-site votes counted. Called in votes in real-time. Referred to supervisor.

Carbondale, Il, Us

The Southern Illinoisan is a daily newspaper based in Carbondale, Illinois, known locally as "The Southern." As of September 2013, it has a daily circulation of 28,267. It is one of the major regional newspaper and media services for southern Illinois.Overview:Selected for a multimedia internship for the Spring 2012 semester as an Intern for the Lifestyles and Special projects desk at the Southern Illinoisan Newspaper.Key Responsibilities Included:- Covered local stories- Phone and On-Site interviews- Improved interpersonal, writing, photography, research and interviewing skills

Mentor, Ohio, Us

Traveled and volunteered in a monthly immersion program throughout Costa Rica.

Atlanta, Georgia, Us

Jamba Juice is a US company with 700 locations in 30 states and over $302 million in sales (2011). Jamba Juice serves smoothies, healthy food and sells merchandise. Reported to Store Manager.Key Responsibilities Included:- Provided efficient and friendly customer service- Prepared smoothies and healthy food items- Organized a large stockroom- Took weekly inventory and provided spreadsheet to Store Manager

Master'S Degree, International Postgraduate Master In Corporate Communication (Ipmcc)

Bachelor Of Science (B.S.) Journalism, Journalism

High School Diploma, 2009

Italian Language And Literature

Online Marketing 2.0 - Online Course, Online Marketing

Impact Leaders Series

Master'S Degree, Business/Corporate Communications