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Experienced Brand Marketing Professional | Crafting Compelling Narratives for 10 Years | Strategic Visionary | Consumer Behavior EnthusiastWelcome to my profile! With a decade of expertise in brand marketing, I specialize in creating captivating narratives that resonate with target audiences. My strategic approach is driven by a deep understanding of consumer behavior trends, which enables me to design campaigns that not only engage but also convert.Throughout my journey, I've partnered with diverse clients, from industry giants to innovative startups, consistently delivering results that exceed expectations. My passion lies in fusing data-driven insights with creative finesse to leave a lasting impact on brand perception and market presence.Areas of expertise:Brand StorytellingSocial Media Content Influencer RelationsRetail Marketing Excellence Campaign StrategyData-Driven InsightsCross-Functional CollaborationManaging and Developing Teams Let's connect and explore how my proven track record can help elevate your brand's success. Feel free to reach out for meaningful conversations and exciting opportunities!
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Brand Marketing ConsultantSephora Oct 2024 - PresentNeuilly Sur Seine, Ile De France, Fr -
Director Brand Marketing, FragranceSephora Mar 2024 - Sep 2024Neuilly Sur Seine, Ile De France, FrMaternity leave coverage
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MemberThe Upside Apr 2024 - PresentNew York, Ny, Us -
Marketing ConsultantFreelance Jan 2021 - PresentI help luxury lifestyle brands develop and execute comprehensive marketing strategies to drive brand awareness and engagement across multiple channels. Including, 360 trade marketing strategies to drive sales, increase market share, and enhance brand visibility.
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Social Media LeadCaraway Home Dec 2023 - Apr 2024New York, New York, UsMaternity leave coverage -
Senior Marketing Manager, DigitalSee'S Candies Mar 2023 - Oct 2023UsMaternity leave coverage -
Senior ManagerRo Sep 2021 - Jun 2022New York, Ny, Us- Defined strategy and led execution across social media for three brand accounts within the Ro brand portfolio (Roman, Ro Mind, Ro Derm). Crafted a unique social content strategy for each brand, based on consumer insights and social analytics. - Successfully launched @getroman on Tik Tok with self-produced content featuring in-house Doctors. Garnered over 2M views and 14k followers in the first sixty days with an average engagement of 4%.- Revamped processes for organic social in close collaboration with Creative, Medical, and Legal teams. Successfully updated publishing and reporting processes for streamlined efficiency, including onboarding a new social vendor. -
MemberThe Co-Lab 2020 - 2022New York, Us -
Senior Marketing ManagerHerbivore Botanicals Nov 2020 - Sep 2021Seattle, Wa, Us- Owned strategy and execution across social media, influencer marketing, public relations, and partnerships. Developed social calendars and concepts for new launches and core support that highlighted Herbivore's original aesthetic. - Reinvigorated our influencer community, sourcing partners, building relationships, and negotiating concepts, budgets, and timelines. Delivered +65% in influencer engagement and +47% in EMV vs LY.- Collaborated with cross-functional partners to successfully deliver quarterly large-scale social and influencer campaigns with 3.6% avg engagement, net new traffic, sales, and awareness across retail and DTC. -
Senior Marketing ManagerTatcha Jan 2020 - Sep 2020San Francisco, Ca, Us- Concepted and implemented the social media strategy for all organic owned platforms, with a renewed focus on human connection and highlighting the Japanese traditions and heritage that inspired Tatcha. -
Marketing Manager, Social MediaSephora Dec 2018 - Aug 2019Neuilly Sur Seine, Ile De France, FrSocial Marketing Manager overseeing Skincare, Hair, Fragrance and Loyalty at industry leader Sephora. Our team strengthened Sephora’s brand equity across social platforms through crafting a client-centric content strategy that demonstrated Sephora’s key values and innovation. • Delivered a data-driven, social-first strategy for all campaigns, collaborating with Campaign and Media teams on placement mix and targeting.• Presented monthly and quarterly hindsight reporting to key stakeholders and Marketing executives, articulating client insights, trends, and key learnings, as well as new tactics, go forward.• Managed the Associate Manager responsible for all publishing and audience development across Sephora’s social channels.
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E-Commerce Assistant MerchantSephora May 2017 - Dec 2018Neuilly Sur Seine, Ile De France, Fr• Led digital storytelling for key pillars within the skincare category through an always-on digital campaign incorporating email, media, and sampling. Analyzed and leveraged client insights and profile data in order to build innovative digital experiences for skincare.• Owned growth and development of incubation brands through crafting sales strategies and providing recommendations on content and traffic-driving initiatives to maintain trend to budget. Ended ‘17 at +25% dotcom growth for the incubation category.
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Assistant Manager Brand MarketingSephora Jan 2016 - May 2017Neuilly Sur Seine, Ile De France, Fr• Responsible for overseeing marketing strategy and driving business results for over 60+ top-ranked skincare brands at Sephora. Advised senior marketing leaders in the brands’ organizations on both strategic and tactical levels, guiding on how to win at Sephora, including sampling strategy, social media strategy, and consumer messaging to achieve mutually beneficial business objectives.• Initiated content guidelines for skincare based on competitive and performance analysis of Sephora’s owned social channels. Drove +72% increase in skincare posts YOY across Sephora social channels in 2016.
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Brand Marketing ManagerTrue Botanicals 2019 - 2019Mill Valley, California, UsOwned integrated marketing and social media at True Botanicals, a direct-to-consumer skincare company that makes clinically proven products certified safe for people and the planet.• Led integrated marketing efforts including development of an ongoing marketing calendar and implementation of a fundamental creative process from ideation to handoff. Achieved increased creative productivity and better alignment across all vehicles for product launches, promotions, events and brand moments.• Drove the Social Media strategy and established appropriate tracking and KPIs for key organic social platforms. Managed content creation and photoshoot production for "social-first" multi-channel creative assets. -
Assistant Marketing Communications ManagerYes To Inc 2015 - 2016Pasadena, California, Us• Owned strategy and execution of Yes To’s new influencer program in order to drive brand awareness and support key retailers through co-sponsored digital programs and partnerships with key tastemakers. Projected to reach +1M impressions within the first 6 months.• Spearheaded experiential marketing efforts, including tradeshows and consumer events by managing $200k budget and working cross-functionally with key stakeholders to drive sales growth, increased brand awareness and direct to consumer sampling.• Aided in development and delivery of +10 national shopper marketing programs in partnership with product development and sales teams to drive sales at shelf. Managed the coupon program and budget of $350k by forecasting, creating and tracking coupons throughout the year. -
Marketing CoordinatorYes To Inc 2014 - 2015Pasadena, California, Us• Assisted the Senior Brand Manager in executing a comprehensive marketing program including digital, social, sampling, PR, and in-store programs, which drove +9 points in brand awareness YOY.• Developed a new sampling strategy to drive over 200k units of product trial with consumers, managing a $320k budget, which garnered +16.5 billion impressions and grew social media following +21% in a single activation.
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Marketing InternYes To Inc 2013 - 2014Pasadena, California, UsFacilitated the packaging process, acting as liaison between new product development and design vendors while keeping all label artwork projects on schedule. Compiled research and analysis for industry trends, competitive products, and innovation ideas using Mintel. Managed public relations database of all media impressions and advertising equivalent dollars used to measure yearly KPIs.
Morgan Barnes Skills
Morgan Barnes Education Details
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Academy Of Art UniversityFashion Merchandising
Frequently Asked Questions about Morgan Barnes
What company does Morgan Barnes work for?
Morgan Barnes works for Sephora
What is Morgan Barnes's role at the current company?
Morgan Barnes's current role is Brand Marketing Consultant | Retail & DTC.
What is Morgan Barnes's email address?
Morgan Barnes's email address is mb****@****nne.com
What is Morgan Barnes's direct phone number?
Morgan Barnes's direct phone number is +192585*****
What schools did Morgan Barnes attend?
Morgan Barnes attended Academy Of Art University.
What are some of Morgan Barnes's interests?
Morgan Barnes has interest in Animal Welfare, Children, Arts And Culture, Economic Empowerment.
What skills is Morgan Barnes known for?
Morgan Barnes has skills like Fashion, Styling, Visual Merchandising, Apparel, Merchandising, Trend Analysis, Retail, Event Planning, Fashion Shows, Fashion Design, Facebook, Marketing.
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