Legends Home is a manufacturer (stock and private label lines) of high end furniture that partners with large organizations such as Living Spaces, AFW, Wayfair, Amazon and RC Willey.

Here is a recap of my tenure as President and COO of Oxyfresh. Spoiler alert: It's a SUCCESS story.* Successfully completed the transformation of the business model, stabilized operations and turned results around. Oxyfresh is now poised for long term rapid growth.* Aligned the organization with four of the biggest distributors of dental supplies in the world: Henry Schein, Patterson, Benco and Burkhart (and Sinclair in Canada)* Partnered with some of the biggest retailers/etailers in the US, among them are Walmart, Chewy, Grove and Meijer* Quadrupled Amazon sales* Almost doubled the number of countries where Oxyfresh has presence in (currently twenty five)* Won the 2021 Inc. 5000 award for Fastest-Growing Private Companies in America* Grew product lineup by 30%* Products have been recognized with multiple industry awards* While still navigating thru all these changes, 2021 sales are on track to more than double FY18Am I proud of what we have accomplished as a Team? You bet I am.

Headquartered inTaipei, Taiwan, ATEN is a multinational organization, manufacturer of consumer and enterprise electronics, specialized in connectivity and management solutions.Reporting to the Group Chairman in Taiwan, and with a focus on growth, expense control and business sustainability, I run the finance and operations functions -legal, IT, HR, admin/internal controls, warehousing, accounting, finance, procurement and logistics- of IOGEAR and ATEN USA.

Reporting to the CEO, I drove the turnaround of the organization with 2014 record sales growth of 50% YoYManaged the implementation of a fully integrated Inventory and Warehouse Management System (Fishbowl) with bar-coding capabilities. Streamlined all processes and integrated two accounting systems into one to deliver consistent and timely data.Led credit negotiations with different private lender groups that increased credit availability by 60% (BBC management)Managed and negotiated credit terms with suppliers in Asia (China, Taiwan)Moved the organization's HQ and main Distribution Center. Set up a 2nd Distribition Center in LA and developed the strategy for a 3rd DC in Texas.

As a trusted consultant, I have participated in multiple leadership teams, being responsible for defining growth objectives and for planning and bringing together disparate activities in a cohesive and sustainable way.Responsibilities• Coordinate with sales leaders the development of plans to achieve gross profit goals within the assigned territories.• Monitor and coordinate the progress of multiple inter-departmental process improvement projects. • Recommend alignment and integration actions and communicate status to the executive office.• Collaborate with research, evaluation and make recommendations for new business partnerships.• Facilitate fact-driven executive-level decisions on priorities and strategic initiatives.Major accomplishments• As a consultant for an 8(a) small business, I actively participated in the team responsible for the successful capture of the Department of Homeland Security $3 Billion FirstSource II contract, providing past experience, guidance and leveraging business relationships.• Designed the plan and implemented the strategy that, within the first 90 days, turned around a non-performing contract, growing sales and taking the business from a penultimate place to a second place in its category. The company is now positioned for an exponential growth in that vehicle.• Facilitated high level negotiations that led to teaming agreements and strategic partnerships with major OEMs (i.e. Dell, Oracle, HP, VMWare), finance partners (i.e. GE Capital, DLL, IBM GF); Distributors (Ingram Micro, TechData) and other IT VARs (i.e. WWT, Technnica)• Restructured sales organizations into segments, territories and teams. Designed sales plans that led to better sales forecasts, increased sales and more efficient allocation and utilization of resources.• Leveraged available software applications to improve the organization’s budgeting and performance reporting capabilities for faster, fact-driven business decisions per market segment

Run the Finance, Accounting, Logistics and Supply Chain Groups during Govplace's fasted period of growth.Positioned the Company -from an operational, risk and financial perspective- for an unprecedented 800% revenue growth ($12M to $115M for the 2003-2010 period) Increased the availability of credit by 20x during the last four years, key to support the predicted (and observed) business growth.Improved average margins on all sales by 33% through effective budgeting, strategic financial planning and timely sales performance tracking and reporting. Designed the Corporate ABC (Activity Based Costing) ModelDirected the transformation and re-organization of all accounting, finance and operations functions to support the expansion of Govplace into a bi-coastal organization with a nationwide presence.Facilitated the professional growth of all finance, accounting and operations organizations personnel.