Vice President Marketing
CurrentOne of the first members of the Marketing team, responsible for the launch of Chase, a new digital bank powered by JPMorgan with the aim of making banking a rewarding experience for its customers. As Social Media Lead, my role is now focused on managing both the paid and evergreen social media strategies. This includes the optimisation of budgets across channels as well as managing all social ad campaigns in-house.Due to the small nature of Chase UK pre-launch, my role has been diverse and I have delivered a number of key projects including the creation of the Chase community, a forum set-up to deliver pre-launch learnings and the development of dashboards in both Amplitude and Appsflyer, two key business analytical tools. Key achievements:- Launched Chase UK’s paid social media campaigns- Project Managed the launch of the Chase Community - Chase UK’s research forum - Built bespoke reporting dashboards in Appsflyer and Amplitude to measure the success of both brand and performance activity- Helped grow the Chase brand in the UK Chase is a new digital bank that has launched in the UK and our promise is to make banking a rewarding experience for our customers. The Chase app provides simple ways for customers to manage their money in the way that works best for them, with seamless access to our UK led team of customer support specialists and the reassurance of a brand that’s already trusted by millions in the US. My day-today responsibilities include:- Management and optimisation of our Paid Social campaigns (run in-house)- Development of Chase UK’s social strategy (paid and organic)- Bespoke campaign reporting (brand and performance)- Helping to grow the Chase brand in the UK- Developing the Chase UK Employee Advocacy program