Michael Sheridan Email & Phone Number

Burlington, Vermont, United States

Burlington, Vermont, United States

Burlington, Vermont, United States

Fluency is a business-to-business digital advertising platform provider. Fluency's clients are industry-focused digital marketing companies. They manage large digital media portfolios; typically tens of millions of dollars across thousands of accounts.Fluency provides an enterprise-level technology platform that automates critical, necessary, but repetitive and time-consuming tasks associated with digital advertising management. Fluency’s platform allows users to operate with the… Show more Fluency is a business-to-business digital advertising platform provider. Fluency's clients are industry-focused digital marketing companies. They manage large digital media portfolios; typically tens of millions of dollars across thousands of accounts.Fluency provides an enterprise-level technology platform that automates critical, necessary, but repetitive and time-consuming tasks associated with digital advertising management. Fluency’s platform allows users to operate with the highest level of efficiency, enabling them to focus on strategic business objectives that deliver cost-effective, optimized advertising campaigns. This results in easily scalable advertising strategies that increase competitive advantage and optimize market share growth opportunities. Show less

Remote

Managed $200K/month portfolio of lead generation pay-per-click campaigns on Google/Bing for US law firms.Was responsible for PPC strategy development, implementation, optimization, reporting and analysis.Prepared advertising reports and scheduled regular client calls to review performance and strategy.Mentored new team members regarding account management and customer service best practices.Audited team member client calls and email reports to provided feedback… Show more Managed $200K/month portfolio of lead generation pay-per-click campaigns on Google/Bing for US law firms.Was responsible for PPC strategy development, implementation, optimization, reporting and analysis.Prepared advertising reports and scheduled regular client calls to review performance and strategy.Mentored new team members regarding account management and customer service best practices.Audited team member client calls and email reports to provided feedback for improved client communication.Managed projects such as testing platform features, bulk Kesnhoo (Skai) budget updates, and team training. Acted as Kenshoo (Skai) liaison to improve team utilization of the platform & troubleshoot issues with product reps. Show less

Remote

Acted as a specialized account manager and main point of contact for client website and digital marketing needs.Optimized client website and PPC lead generation campaigns based on clients business objectives.Created and maintained client Google My Business pages and ensured business NAP alignment using Yext/Moz Local.Coordinated website content strategy and supported social media marketing strategy on Facebook Business Manager.Prepared quarterly performance… Show more Acted as a specialized account manager and main point of contact for client website and digital marketing needs.Optimized client website and PPC lead generation campaigns based on clients business objectives.Created and maintained client Google My Business pages and ensured business NAP alignment using Yext/Moz Local.Coordinated website content strategy and supported social media marketing strategy on Facebook Business Manager.Prepared quarterly performance reports and conducted regular strategy review calls with clients.Acted as team PPC SME & created newsletter to facilitate cross team collaboration between DMS and PPC teams. Show less

Colchester, Vermont

Managed a $75k/month portfolio of lead generation PPC & display remarketing for US HVAC industry clients. Drafted content for PPC landing pages to improve keyword quality score and onsite conversion.Created retargeting audiences and built display retargeting ads using the Google Display Ad Builder tool.Calculated pacing daily and manually updated campaign budgets using excel and Google Sheets.Helped facilitate the adoption of scripts and automated rules to… Show more Managed a $75k/month portfolio of lead generation PPC & display remarketing for US HVAC industry clients. Drafted content for PPC landing pages to improve keyword quality score and onsite conversion.Created retargeting audiences and built display retargeting ads using the Google Display Ad Builder tool.Calculated pacing daily and manually updated campaign budgets using excel and Google Sheets.Helped facilitate the adoption of scripts and automated rules to prevent account overspend.Attended Mobile and Youtube Guru training workshops at Google Tech Corners in July 2015. Show less

Burlington, Vermont

Managed a $250k/month portfolio of lead generation PPC clients across Google/Bing for US/CA car dealers.Optimized campaigns to increase contacts for new and used vehicle inventory as well as fixed operations.Provided regular budget recommendations to clients including allocations for remarketing & display spend.Acted as point of contact for troubleshooting technical or policy issues on Chrysler Canada advertising accounts.Managed social media advertising… Show more Managed a $250k/month portfolio of lead generation PPC clients across Google/Bing for US/CA car dealers.Optimized campaigns to increase contacts for new and used vehicle inventory as well as fixed operations.Provided regular budget recommendations to clients including allocations for remarketing & display spend.Acted as point of contact for troubleshooting technical or policy issues on Chrysler Canada advertising accounts.Managed social media advertising campaigns for select clients in Facebook Business Manager.Awarded Epic Earthing Recognition for excellent internal/external customer service. Show less

Burlington, Vermont

Reported website performance & keyword ranking for a portfolio of approximately 150 SEO clients.Created and customized website content including regular blog posts and special page creation.Implemented on-site website optimizations to increase keyword ranking and Google SERP visibility.Created custom landing pages to improve user experience and on-site conversions.Built backlinks on relevant business directories and websites for increased referral traffic and… Show more Reported website performance & keyword ranking for a portfolio of approximately 150 SEO clients.Created and customized website content including regular blog posts and special page creation.Implemented on-site website optimizations to increase keyword ranking and Google SERP visibility.Created custom landing pages to improve user experience and on-site conversions.Built backlinks on relevant business directories and websites for increased referral traffic and domain authority.Created Google My Business pages for clients and updated directories to ensure NAP alignment. Show less

Burlington, Vermont

Managed Facebook and Twitter social accounts for Rising Ridge Communications clients.Wrote social media updates and scheduled regular posts using Hootsuite management dashboard.Leveraged Google Trends and Google Keyword Planner data to write website content to influence organic ranking and SERP visibility for RRC clients.Supported management of pay-per-click campaigns and assisted in the building of ad groups and text ad copy.Supported Rising Ridge Communications… Show more Managed Facebook and Twitter social accounts for Rising Ridge Communications clients.Wrote social media updates and scheduled regular posts using Hootsuite management dashboard.Leveraged Google Trends and Google Keyword Planner data to write website content to influence organic ranking and SERP visibility for RRC clients.Supported management of pay-per-click campaigns and assisted in the building of ad groups and text ad copy.Supported Rising Ridge Communications own marketing initiatives and offline marketing activities such attending the Vermont Chamber Business & Industry EXPO Show less

Burlington, Vermont

Updated & monitored social media channels Facebook, Twitter, Blogger, and Soundcloud. Supported email marketing efforts by formatting email templates and layouts in Mailchimp.Built external links for SEO value and traffic referral purposes on forums, blogs, and music publication websites. Monitored website traffic using Google Analytics and correlated information to determine marketing effectiveness. Wrote copy for social updates, email marketing, and… Show more Updated & monitored social media channels Facebook, Twitter, Blogger, and Soundcloud. Supported email marketing efforts by formatting email templates and layouts in Mailchimp.Built external links for SEO value and traffic referral purposes on forums, blogs, and music publication websites. Monitored website traffic using Google Analytics and correlated information to determine marketing effectiveness. Wrote copy for social updates, email marketing, and promotional releases.Created and maintained email marketing contact lists. Show less