Michael Sheridan Email & Phone Number

Burlington, Vermont, United States

Burlington, Vermont, United States

Burlington, Vermont, United States

Fluency is a business-to-business digital advertising platform provider. Fluency's clients are industry-focused digital marketing companies. They manage large digital media portfolios; typically tens of millions of dollars across thousands of accounts.Fluency provides an enterprise-level technology platform that automates critical, necessary, but.

Remote

Managed $200K/month portfolio of lead generation pay-per-click campaigns on Google/Bing for US law firms.Was responsible for PPC strategy development, implementation, optimization, reporting and analysis.Prepared advertising reports and scheduled regular client calls to review performance and strategy.Mentored new team members regarding account management.

Remote

Acted as a specialized account manager and main point of contact for client website and digital marketing needs.Optimized client website and PPC lead generation campaigns based on clients business objectives.Created and maintained client Google My Business pages and ensured business NAP alignment using Yext/Moz Local.Coordinated website content strategy.

Colchester, Vermont

Managed a $75k/month portfolio of lead generation PPC & display remarketing for US HVAC industry clients. Drafted content for PPC landing pages to improve keyword quality score and onsite conversion.Created retargeting audiences and built display retargeting ads using the Google Display Ad Builder tool.Calculated pacing daily and manually updated campaign.

Burlington, Vermont

Managed a $250k/month portfolio of lead generation PPC clients across Google/Bing for US/CA car dealers.Optimized campaigns to increase contacts for new and used vehicle inventory as well as fixed operations.Provided regular budget recommendations to clients including allocations for remarketing & display spend.Acted as point of contact for troubleshooting.

Burlington, Vermont

Reported website performance & keyword ranking for a portfolio of approximately 150 SEO clients.Created and customized website content including regular blog posts and special page creation.Implemented on-site website optimizations to increase keyword ranking and Google SERP visibility.Created custom landing pages to improve user experience and on-site.

Burlington, Vermont

Managed Facebook and Twitter social accounts for Rising Ridge Communications clients.Wrote social media updates and scheduled regular posts using Hootsuite management dashboard.Leveraged Google Trends and Google Keyword Planner data to write website content to influence organic ranking and SERP visibility for RRC clients.Supported management of.

Burlington, Vermont

Updated & monitored social media channels Facebook, Twitter, Blogger, and Soundcloud. Supported email marketing efforts by formatting email templates and layouts in Mailchimp.Built external links for SEO value and traffic referral purposes on forums, blogs, and music publication websites. Monitored website traffic using Google Analytics and correlated.