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I am what you would call a brand builder with my work focusing primarily on the auto and energy industries. For any brand to be successful it must have a compelling story that resonates with its target audience. These stories rarely happen by accident, but instead through careful planning, creative collaboration and innovative delivery of the message. I enjoy managing the details and process that creates those memorable stories.Throughout my career I have had the privilege to manage and deliver on projects for some of biggest brand names in the world. Through my own business and as a consultant I have held the role of CSO, creative director, brand strategist, producer, PR manager and more. I love creative challenges and using innovation to solve problems. This has led to some incredibly memorable experiences: brand development for numerous startups, designing concept cars, successfully launching an action sports apparel line, designing NCAA football helmets, writing editorial pieces for International publications and performing stand up comedy. Basically, I love all things creative.Currently I am focused on the development of Chargeway, an energy/automotive software company to simplify the "electric fuel" user experience. When time permits I continue to provide branding and strategy consultation to a variety of industries with a focus on transportation and clean energy.
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Founder And CeoChargewayPortland, Or, Us
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Founder / CeoChargeway Jun 2017 - PresentPortland, Oregon, UsChargeway® is a software platform, mobile app and communication solution for the auto industry designed to improve the electric car customer experience with “electric fuel”. Using colors and numbers, Chargeway® creates a simple identity for charging plug and speed options offering industry stakeholders and customers an easier way to understand how electric cars are charged.Chargeway® is at the center of an electric car industry coalition including public utilities, auto dealerships, automakers, charging networks and government. Chargeway® offers software for both B2C and B2B scenarios for electric cars that simplifies the user experience of "electric fuel" for mainstream consumers who are accustomed to buying "regular" gas in an internal combustion engine vehicle.As Founder/CEO I developed and manage the strategic concept, product design, business models, branding and market research for the company. Chargeway® is now collaborating with industry stakeholders to deploy our software that will benefit both the industry and consumers.
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Ceo / Creative DirectorTeske Design Jun 2004 - Jun 2017Portland, Or, UsThrough Teske Design I provided creative marketing and branding services to a diverse client base. My specialities are brand development, strategic planning, public relations, creative direction, partnership management, producing, event/project management and sales/marketing strategy. Over more than a decade I managed the development and execution of many branding projects. I oversee the creative process, account management and strategy for clients, finding solutions to their needs through collaboration and innovation. My experience has provided me the opportunity to foster mentorship within an agency through recruiting and hiring my own team of writers, designers and developers, as well as communication with client marketing teams, bolstering my understanding for the support each requires. I successfully helped multiple start ups achieve domestic and international awareness along with sustained growth within their respective industries, as well as provided strategic planning for numerous global brands. Today I continue to serve as a reliable asset and solutions provider to clients that are in need of creative and strategic consultation for new marketing and promotional initiatives. Clients/Projects:Toyota/Scion/Lexus: • Toyota accessory brand strategy, increasing annual sales from $180K to $2.5M• Dealership sales and marketing training• Regional promotional event management• Toyota Prius "Aerius" concept• Scion RS 8.0 tC identity design• Lexus CT200h product launch• Scion FR-S and iQ product launchesNike: • Government + Public Affairs division identity design• NCAA Football helmets (Oregon, TCU, Arizona State, NC State)Coca Cola:• NOS Energy Drink "Human Horsepower" campaign• NOS Energy Drink regional promotional eventsSmart Car:• Smart Fortwo U.S. product launch• Promotional product design and manufacturingGeneral Motors: • Chevrolet Cobalt product launch• Pontiac Solstice product launch• Pontiac GTO product launch -
Cso / Creative DirectorDrive Marketing Group Jun 2016 - Dec 2016Tualatin, Oregon, UsAs CSO/CD of Drive Marketing Group, I led and collaborated with the Drive creative team to define the strategy and creative approach for client projects. Beyond creative and strategy projects, I also focused on business development, cultivating new opportunities to diversify the client portfolio. Drive is a full-service marketing agency comprised of a unique team of copywriters, designers, coders, animators, planners, videographers, and photographers that combine to tell each client's story through their unique discipline. Every client engagement begins by listening and researching each client's needs first. Through identifying key objectives and goals up front, Drive is able to recommend the best strategies necessary to make the biggest impact. Drive works to create lasting relationships with clients, collaboratoring in storytelling to create lasting, meaningful results. Clients I managed creative and strategy projects for while with Drive include:• Intel• Mentor Graphics• Keen• Jordan Brand• Portand General Electric• Ecova• Navex Global -
Founder / Brand ManagerEkset Apparel Jan 2002 - Dec 2010As Founder and Brand Manager of Ekset Apparel I managed every aspect of the company's image, sales and marketing strategy. This helped me to develop a strong expertise of intergrated marketing campaigns, retail sales forecasting, production planning, team building, event marketing, and promotional partnerships.Ekset Apparel is a youth/lifestyle clothing brand focused on action sports, music and other outlets of entertainment for young men and women. Ekset Apparel's primary product offering has consisted of soft goods such as t-shirts, hats and tank tops, along with promotional items. Ekset Apparel has been sold in over 14 countries worldwide both online and in traditional retail store locations. Ekset has also been featured throughout numerous media channels including MTV, Vans Warped Tour and numerous automotive aftermarket and skate films. -
Marketing And New Business DevelopmentPrimedia Jun 2003 - Jun 2004El Segundo, California, UsA new role for Primedia's events and marketing team, my job was to assist in managing the expansion and growth of promotional and marketing events for a variety of print and online publications. The events contained built-in exposure for all advertisers and sponsors through Primedia's publications, which allowed for large scale marketing efforts to a captive audience and unique promotional opportunities for sponsors to engage a diverse audience. Primary duties included client/sponsor relations, event management, advertising and promotional material design, event planning, promotional item design and manufacturing, and staff management during events. I assisted in the development of specialized marketing campaigns and events with clients including: • Chevrolet• McDonald's• Sony• Pepsi• Mattel• Volkswagen• BFGoodrichI also contributed to the content produced within the magazines including writing editorial feature stories and photography of event coverage. -
Marketing And Corporate Relations ManagerGeneral Motors Enthusiast Network Jan 2000 - Dec 2002Detroit, Michigan, Us• Planned and managed International enthusiast events in conjunction with General Motors brand managers and automotive industry partners.• Managed day of event logistics and staffing.• Developed and maintained strategic relationships with native and non-endemic brand partners.• Consulted on brand image and design direction for General Motors youth market advertising and promotional vehicles.• Coordinated promotional projects, aligning resources and partners to develop targeted solutions.• Served as primary contact for all media inquiries and public relations for organization.• Introduced structured event planning programs, resulting in tripled attendance, sponsors and profits.
Matt Teske Skills
Matt Teske Education Details
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Gonzaga UniversityMarketing And Public Relations
Frequently Asked Questions about Matt Teske
What company does Matt Teske work for?
Matt Teske works for Chargeway
What is Matt Teske's role at the current company?
Matt Teske's current role is Founder and CEO.
What is Matt Teske's email address?
Matt Teske's email address is ma****@****ign.com
What is Matt Teske's direct phone number?
Matt Teske's direct phone number is +166149*****
What schools did Matt Teske attend?
Matt Teske attended Gonzaga University.
What are some of Matt Teske's interests?
Matt Teske has interest in Alternative Energy, Photography, Electric Vehicles, Environmental Conservation, Music, Astronomy.
What skills is Matt Teske known for?
Matt Teske has skills like Brand Development, Marketing, Advertising, Marketing Strategy, Social Media Marketing, Public Relations, Social Media, Graphic Design, Integrated Marketing, Creative Direction, Event Management, Sales.
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