Melanie Thompson Email & Phone Number

Austin, Tx, Us

Austin, Texas Area

Austin, Texas Area

Austin, Texas

• Create strategic internal communications plans, ensuring that messages are publishedon appropriate platforms and are, clear, consistent, accurate, effective and branded• Developed and implemented communications for 2015 UT System Physical Activity Challenge, which saw UTHealth win first place in its category and increased participation by 154 percent and challenge completers by 684 percent from the previous year• Serve as an identity ambassador, correcting and upholding the university’s brand internally and externally; proof print and web publications to comply with graphic and editorial standard• Write and distribute feature stories, announcements and mass emails; prepare weekly e-newsletter and serve as content manager for external website, student- and health-related intranet sections • Monitor data analytics for published web content to interpret audience needs and interests • Execute leadership requests, including creating marketing materials for UTHealth’s 40th anniversary campaign, updating UTHealth brand standards and supporting presidential events • Build and maintain collaborative relationships and partnerships with internal users• Develop, post and monitor multi-platform social media content

• Maintained agency’s online presence through website content updates and social media postings • Wrote news releases, media alerts and media pitches for notable clients, including Central Market-Austin, Longhorn Network, North by Northwest Restaurant & Brewery and St. David’s Foundation• Assisted with coordination of events for Longhorn Network, including a media preview and network launch • Developed Longhorn Network master media distribution list of more than 1,700 reporters• Handled all aspects of media relations for Central Market-Austin, including pitching, coordinating and managing live TV segments, media summaries, target audience research and promotion of events

• Wrote news releases, media alerts and media pitches for clients including Central Market, North by Northwest and The Heritage Society of Austin• Researched and compiled media distribution lists and media summaries• Participated in generating marketing ideas for client blog • Researched target audiences for Central Market: Passport Spain marketing plans

• Assisted in coordination of the LIVESTRONG Challenge, Ride for the Roses and Challenge dinners• Updated and organized the participant database in Kintera• Assisted with registration and in charge of donor prize distribution

• Assisted in coordination of special events including the Austin pre party and premiere of “Inglourious Basterds” and the world premiere and post party of “Extract”• Researched grant opportunities and updated grant applications• Updated and organized the development and special events database in The Raiser’s Edge

• Supported work of attorneys through resource management of current and past cases