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Senior Marketing Professional with over 25 years of experience in advertising, sponsorships, strategic partnerships, and marketing & sales operations in the wireless and technology industries. Expertise in designing cutting-edge marketing and promotional experiences that engage consumers to drive awareness, acquisition and revenue by leveraging new technologies and strategic partnerships with brands and suppliers in all verticals. Developed several first of their kind engagements through mobile. Thorough understanding of how to use marketing and promotions that drive acquisition, retention and loyalty. Specialties: - Strategic Partnership Development- Marketing Communications & Operations- Mobile Marketing- Gamification Tactics- Digital Loyalty Programs- Marketing & Promotional Initiatives by Channel- Cross-Functional Team Leadership- Relationship Building and Retention Skills - Market Trend Analysis and Forecasting - Budget and P&L Development and Management- Product Branding and Differentiation
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Co-FounderNdelible Oct 2022 - PresentLos Angeles, California, United Statesndelible stands as a comprehensive digital agency, rooted firmly in the ethos of forging significant and result-driven interactions with your customers. Our persistent advisory approach guarantees that your goals, voice, and culture are the guiding light in all our collaborative endeavors. Our versatile team brings a unique blend of skills in brand development, marketing, and technology, spanning a diverse range of industries and verticals. -
Svp Licensing & PartnershipsGft Jan 2018 - Sep 2022Manhattan Beach, CaTransforming the way every participant in the global food supply chain, from farmer to shopper, engages with and interacts with the food they grow, process, manufacture, sell, buy and consume. Our blockchain supported digital wallet is redefining the exchange of value while securing payments, transfer, delivery and fulfillment of offers from coupons to rebates and beyond. -
Chief Revenue OfficerCauseplay, Llc Jan 2013 - Dec 2017Manhattan Beach, CaDriving brand partnerships and strategic alliances, creating innovative brand integrations that drive awareness and sales, and developing new technologies through existing and emerging distribution channels. -
Co Founder360 Ad Spots Jan 2016 - Oct 2017Greater Los Angeles Area360 Ad Spots is the world’s first 360 and VR ad serving platform. We serve Sponsored, Pre-Roll, Immersive, Gamified and Experiential Ads for 360, Immersive 360 and VR content. With in-house 360/VR production, software/hardware development, and a distributed content distribution network we offer a comprehensive branded content solution for Advertisers, Publishers and Brands.
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Ceo & FounderMthought Sep 2012 - Oct 2017Laguna Beach, CaMthought specializes in connecting brands, clients and customers with targeted experiences through mobile devices and live events.We provide industry-proven expertise in the following areas:• Driving meaningful brand alliances and partnerships.• Creating a comprehensive and integrated marekting strategy that can include traditional media with a focus on mobile and social. • Executing impactful consumer and employee event experiences.• Developing and executing on an… Show more Mthought specializes in connecting brands, clients and customers with targeted experiences through mobile devices and live events.We provide industry-proven expertise in the following areas:• Driving meaningful brand alliances and partnerships.• Creating a comprehensive and integrated marekting strategy that can include traditional media with a focus on mobile and social. • Executing impactful consumer and employee event experiences.• Developing and executing on an effective mobile content strategy. Show less
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Director Of Technology, Online & MobileUnite4:Good Jul 2013 - Mar 2014unite4:good is a philanthropic movement in which world leaders, civic-minded youth, celebrities, individuals, non-profits, small businesses, Fortune 500 companies, community leaders, and powerful influencers from around the world come together in a global campaign encouraging acts of kindness, empathy, inspired giving, charitable engagement and love.The campaign creates awareness through global and grass-roots events, new social media technologies and dynamic media campaigns. It… Show more unite4:good is a philanthropic movement in which world leaders, civic-minded youth, celebrities, individuals, non-profits, small businesses, Fortune 500 companies, community leaders, and powerful influencers from around the world come together in a global campaign encouraging acts of kindness, empathy, inspired giving, charitable engagement and love.The campaign creates awareness through global and grass-roots events, new social media technologies and dynamic media campaigns. It cultivates new community-based curriculums for positive change, unites thousands of non-profits and millions of individuals, establishes empowering grant funds and leverages influential relationships under a singular movement. Most importantly, the campaign creates an opportunity for everyone to get involved regardless of their ability to financially donate to a cause. Show less
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Associate Director Of MarketingVerizon Wireless Jan 2000 - Sep 2012Irvine, CaMarketing & Sales Operations• Negotiated and executed agreements with “blue chip” sponsors within budget and developed product-centered programs to maximize those relationships. • Managed the evaluation, negotiation, development, and execution of National and Regional sponsorships, partnerships, and co-marketing allicance programs.• Created new and innovative partnerships to deploy first-of-their-kind mobile marketing and technology such as mobile concessions, phone-based… Show more Marketing & Sales Operations• Negotiated and executed agreements with “blue chip” sponsors within budget and developed product-centered programs to maximize those relationships. • Managed the evaluation, negotiation, development, and execution of National and Regional sponsorships, partnerships, and co-marketing allicance programs.• Created new and innovative partnerships to deploy first-of-their-kind mobile marketing and technology such as mobile concessions, phone-based interactive experiences, and augmented reality music and entertainment-based programs.• Developed unique once-in-a-lifetime consumer experiences with national assets like the NFL, Grammys, LA Live, Live Nation and the NHL. • Secured licensing agreements to secure assets and technology.Online Marketing• Created Verizon Wireless's online social media marketing strategy currently adopted nationally.• Developed and launched an online event website adopted and currently in use nationally for Verizon. • Increased Internet channel productivity by more than 50% YOY through traditional and online marketing programs. • Developed, deployed, maintained, and enhanced the content of Verizon's employee, extranet, and intranet sites.Direct Marketing• Managed Verizon's integrated direct mail program for the Western half of the US. • Deployed targeted acquisition direct mail campaigns utilizing a sophisticated segmentation approach to create take-rates far above industry standards.• Executed a comprehensive base customer loyalty strategy reducing customer churn by 30%Channel Distribution• Managed the rollout, development and maintenance of a web-based billing consolidation program for large business customers nationwide.• Developed and deployed sales incentive programs to drive increases in customer acquisition and revenue growth.• Established national contract standards and deployed a business segmentation and territory management standard across a 12 state area. Show less -
Director Of AdvertisingNetwork Commerce, Inc. 1998 - 2000Seattle, WaAt Network Commerce I developed strategic partnerships in the telecommunicaitons vertical to drive brand awareness. I also developed and executed an integrated online advertising program to drive revenues over assets in the online retail, B2B, gaming, online store and email spaces. In this capacity I managed the development and sales teams to grow the business through an IPO and secondary public offering. Product Management:• Developed and launched the Merchant Center site… Show more At Network Commerce I developed strategic partnerships in the telecommunicaitons vertical to drive brand awareness. I also developed and executed an integrated online advertising program to drive revenues over assets in the online retail, B2B, gaming, online store and email spaces. In this capacity I managed the development and sales teams to grow the business through an IPO and secondary public offering. Product Management:• Developed and launched the Merchant Center site devoted to online sales recruitment driving a 15% increase in sales Q2-Q3 2000.• Produced extensive online and offline sales and marketing collateral, sales tools and proposal templates for the merchandising sales team.• Responsible for growing existing revenue streams at least 10% each quarter.• Created three new revenue generating merchandising programs producing over $1 Million in quarterly revenue.Program Management:• Managed the Search Affiliate Program including a cross-functional team of business development and technical staff, producing 80% of the shopping traffic company-wide.• Created a Dynamic Hosting Affiliate Program to increase channel partner participation in the domain registration and hosting businesses.• Assembled the Category Management Team responsible for all site content on ShopNow.com and deployed a product-centered user interface.• Established a direct email marketing program to bolster traffic and shopping activity on our shopping properties and search affiliate partner sites. Show less
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Major Accounts ManagerAirtouch Jun 1996 - Aug 1998Seattle, WaProgram Management:• Implemented the ‘Customer Winback Program’ to recapture high revenue accounts, which had migrated to competition.• Consistently assisted in the training and development of Major Account personnel on account penetration and consultative selling techniques.Sales:• Responsible for management of existing accounts in the Medical, Biotech, Retail, Financial, Brokerage and E-Commerce vertical markets, which included sales and service for account penetration.•… Show more Program Management:• Implemented the ‘Customer Winback Program’ to recapture high revenue accounts, which had migrated to competition.• Consistently assisted in the training and development of Major Account personnel on account penetration and consultative selling techniques.Sales:• Responsible for management of existing accounts in the Medical, Biotech, Retail, Financial, Brokerage and E-Commerce vertical markets, which included sales and service for account penetration.• Maintain key long-term partnerships responsible for over $2 million in annual revenues.• Created multiple sales venues tailored for specific needs of large business customers including e-mail, extranet, fax and mail. Show less
Morgan Martin Skills
Morgan Martin Education Details
Frequently Asked Questions about Morgan Martin
What company does Morgan Martin work for?
Morgan Martin works for Ndelible
What is Morgan Martin's role at the current company?
Morgan Martin's current role is Senior Marketing & Partnerships Professional.
What is Morgan Martin's email address?
Morgan Martin's email address is mo****@****ess.com
What is Morgan Martin's direct phone number?
Morgan Martin's direct phone number is +121676*****
What schools did Morgan Martin attend?
Morgan Martin attended University Of Washington.
What are some of Morgan Martin's interests?
Morgan Martin has interest in New And Emerging Technologies.
What skills is Morgan Martin known for?
Morgan Martin has skills like Strategic Partnerships, Mobile Devices, Marketing Strategy, Mobile Marketing, Integrated Marketing, Social Media Marketing, Strategy, Management, Email Marketing, Product Management, Marketing, Digital Marketing.
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Morgan Martin
Advancing Land Conservation Locally For The Benefit Of Our Planet GloballyUnited States2gmail.com, jhsph.edu -
4commscope.com, commscope.com, rigidindustries.com, rigidindustries.com
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Morgan Martin
Talent Sourcing Specialist @ Rady Children'S | Sourcing, Recruiting, OnboardingSan Diego, Ca2sdhumane.org, rchsd.org2 +161929XXXXX
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