Matthew Mansour Email and Phone Number

[ Paid Media Strategy Lead | Head of Media | Media Director | Director of Partnerships ]Lead the transformation of US paid media & partnership approach for Campbell’s largest and most complex Meals & Beverages division, translating business needs into innovative strategies across both consumer and retailer media.Work closely with brand marketing, sales, and shopper/consumer promotions to ensure an integrated approach to omnichannel and eCommerce go-to-market plans, delivering profitable ROIs and strong activation campaign performance.Categories/Brands: Soups & Broths (Campbell’s/Chunky/Swanson/Well Yes!) | Meals & Sauces (Prego/Pace) | Pacific Foods (Soups/Broths/Plant-Based Beverages) | Beverage (V8/+Energy|+Hydrate) |Baby (Plum) | Specialty (SpaghettiOs)Scope: Linear TV | Digital Video | OTT | Addressable TV | SEM/SEO | Content Partnerships | Programmatic | Social | eCommerce | Retail Media | Streaming Audio | Integrations | Shopper Marketing | Influencer Marketing

[ Business Development | Sales Lead ]Built and elevated relationships with agency executive leaders, as well as other investment influencers, pushing forth strategic opportunities through a solution-based consultative sales approach, that drove revenue on a global and regional level. Led agency & brand-level strategic partnership discussions. Book of Business: Publicis/Starcom | CPG | Retail | Consumer Electronics | Entertainment | Travel | Pharma | QSR Scope: Advertising / AdTech Sales | Programmatic (DSP/SaaS adoption / Managed Service) | Data | Content | Sponsorships | Native | Gaming | AR/VR

[ Client Partner | Account Lead | Consultant ]Led and managed client relationship, with focus on account health, organic growth, client retention/satisfaction, P&L management, as well as attainment of specific account revenue goals. Oversaw 26+ person service team, inclusive of Group Media Directors, Media Directors, Media Managers, Associate Media Managers and specialized (i.e. Strategy | Analytics) teams.Steered strategy and planning of all performance marketing efforts which drove year-over-year eCommerce sales growth, which included highest achieved sales in client’s Q4 holiday historyClient: Kohl’s Department Stores Scope: Retail | eCommerce | Social Marketing | SEM / SEO | Content | Programmatic | Mobile | Native

[ Client Partner | Media Director | Account Lead ]Oversaw strategy & planning for omnichannel media, inclusive of experiential marketing. Guided and ensured strategy alignment for global advertising efforts outside of the US. Managed day to day client relationship, providing leadership on key initiatives and deliverables. Oversaw annual scope of work development and staffing plan. Client: Cisco Systems Scope: Technology | Digital / Programmatic | Content | Print | Experiential | Digital Out-of-Home | Sponsorships

[ Client Partner | Account Director | Crisis Media Strategy Lead ]Directed corporate crisis & reputation rebuilding efforts post BP Gulf of Mexico spill, through oversight of media comms strategy, ideation of innovative brand rebuilding ideas, and the guiding of media investments across all channels for US brand initiatives, while ensuring alignment with global efforts. Led integrated multi-agency team (inclusive of social | public relations | media | creative), facilitating collaboration and seamless strategic implementation amongst partner agencies & internal agency specialist teams. Oversaw 20+ internal team consisting of Comms Planning Strategists, Associate Media Directors, and varying media buying specialists, creating an environment that fostered collaboration and committed to overall team & client goals.Provided strategic thought leadership & recommendations to c-suite/senior client during heightened crisis response period, ultimately resulting in an increase of +3 point (above pre-spill score) in corporate reputation metric.Client: BP Corporate | BP Fuels Scope: Oil & Gas | Crisis Communications | Digital Display/Video | SEM/SEO | Print | Local/National TV | Local/National Radio | Out of Home | Olympic Sponsorship

Services: Interior Design | Space Planning | Staging | Event Planning

Services: Marketing Consultancy | Media Planning & Buying | Organizational & Process Assessment | New Client On-Boarding | Media Plan Evaluation | Media Cost Benchmarking Clients: Ruder Finn / Novartis — Freelance, Media ManagerMediassociates / Cessna — Senior Media ConsultantAdditional Clients - shorter engagements Scope: Pharma | Corporate Reputation | Digital Display | Print | Local/National TV | Local/National Radio

Clients: Hershey’s | FedEx | Lowe’s Home Improvement | Exxon Mobil | H. Stern | Egyptian Tourism | Bank of America | ING | American Century Investments | Best Buy

Clients: Hershey’s | PepsiCo | FedEx | American Stock Exchange | Cigna | PeopleSoft | Dial | Travelocity | Le Meridien | Eli Lilly | eBay | Lowe’s | UBC Pharma | Exxon Mobil | Office Depot | H. Stern | Egyptian Tourism

Clients: Hershey's | Johnson & Johnson

Clients: LensCrafters | Gillette/OralB | Ray-Ban | Sterling Jewelers

Clients: Luxottica | General Electric | New Jersey Devils