Maia Tihista Email & Phone Number

Procare Solutions is the leading provider of child care management software and payment processing solutions for child care centers, before and after school programs and youth organizations. Responsible for all marketing operations, reporting to the CEO and managing a staff of 15. Member of executive team that participated in the sale of Procare to Roper Technologies, realizing a 18x return on EBITDA.

Led marketing efforts for technology solutions that target faith-based and non-profit organizations. Offerings include SaaS-based church management and accounting software, donor management software, online giving, payment processing, mobile apps, protection services, livestreaming and websites/CMS. Manage multiple brands within the four market categories. Participated in the carve out and sale to Reverence Capital Partners.

Marketing consultant for B2B, B2C and B2B2C organizations. Develop processes, assist with organizational restructuring, lead projects and provide insights on demand generation, market segmentation/profiling, product marketing, corporate communications, eCommerce/digital marketing, and marketing operations/technology programs.

Brookfield, Wi, Us

OnCourse Learning empowers customers to enhance workforces, manage compliance and advance careers through technology-based (SaaS) personal learning. As CMO, I was responsible for corporate, product and digital marketing efforts for the healthcare, real estate and financial services industries. Reported to CEO and managed a team of 32.Accomplishments include:• restructured and built a new team to support both B2C and B2B operations for our three end markets within the first 90 days of hire.• launched two new eCommerce sites resulting in the sunsetting of five Real Estate and Financial Services brands/websites, streamlining resources and enabling us to focus on growth.• Integrated three acquisitions; and grew sourced pipeline from 5%-22% in 18 months• Saved $200K/year as a result of implementing a new marketing automation platform.• Member of the executive team that participated in the sale of the company, realizing a 17x return on EBITDA.

Itasca, Illinois, Us

Responsible for all product marketing, channel/partner marketing, marketing communications and sales development (SaaS and On-premise); providing intelligent software and security management technologies for enterprises, software/SaaS producers and intelligent device manufacturers. Oversee product launch initiatives and demand generation for five solution areas, covering 20 major products. Manage a team of 25 and report to the CEO. Accomplishments include:• implementation of a marketing analytics platform that enables Marketing to attribute marketing spend to new pipeline and bookings. Achieved pipeline growth of over 200% YOY.• roll out of a new marketing automation platform with lead nurturing, lead scoring, progressive profiling, data cleansing and automated upsell/cross-sell programs.• launched internal product release process and documentation to streamline product launches• key team member for new Salesforce.com implementation.• created new sales development team for inbound lead fulfillment - exceeded original business case by 250% in year one.• successfully created a new Gartner Magic Quadrant for Software License Optimization.

Rosemont, Illinois, Us

Responsible for managing product management, product marketing and marketing communications. Recruited to further refine the vision and go-to-market strategy for the Real Estate Media Marketplace (www.remm.biz) – a one stop SaaS property marketing platform that enables real estate professionals to conduct all property marketing transactions within one portal. Oversee the development and definition of new products for VHT Studios, including the launch of Interactive Floor Plans and Self-Service Video Creation Services. Reported to the CEO and managed a staff of 5. Accomplishments include:• within 6 months launched the first wave of this vision with www.propertypreviews.com, an eCommerce site that includes an automated video creation tool, along with Internet syndication capabilities. • within 12 months, launched the VHT Media Marketplace for VHT clients – providing the ability to purchase additional media from one platform.

New York City, Ny, Us

Named to head up the newly formed Client Development Marketing group after the acquisition of Interface Software in December 2004. Managed all corporate, product and partner marketing efforts for the $280 million division including support for: InterAction, an enterprise SaaS-based CRM solution; Martindale-Hubbell, providers of online and print legal directories for businesses and consumers (martindale.com and lawyers.com) and other ancillary products; and LexisNexis atVantage, an online client development tool used by business development professionals. Major accomplishments:• part of a team that launched a new demand generation solution for the four major business units enabling sales to quickly respond to those leads with the highest sales potential.• increased sales of ancillary legal products by implementing an impactful “fax-back” direct marketing program. Realized $5 million in new revenue as a result of this program.

Managed all corporate, product and partner marketing efforts for InterAction, an enterprise CRM platform designed for use by professional services firms (financial services, legal, accounting, management consulting, non-profits, associations). Responsible for all product marketing/launch functions, pricing and bundling of product offerings and the researching/profiling of potential new market segments. Supervise PR, advertising, media buying, trade shows/events, collateral production, Website, customer programs, Webinars and direct marketing programs. Member of the executive team reporting to the President and managed a staff of eight. Major accomplishments:• developed a lead tracking program within InterAction that tracked the effectiveness of all marketing programs, including the integration of a third party application to track digital activities directly within the database.• played a key role in the profiling of the financial services sector –accounts grew from 13 to 54 in four years.• built overall awareness into other key segments including accounting and management consulting, with a limited budget.

Responsible for all product management and marketing communications activities for Internet security start-up. Developed product requirements and roadmaps for Authentify’s core service platforms (Authentify|Register, Authentify|Transact), in addition to its value added services (Telephone Data Services, Voice Application Services, Risk Assessment Services and Archival Storage). Managed staff of two and reported to the President. Major accomplishments:• created new imaging, messaging and positioning for targeting key segments (E-Business, Financial Services, Healthcare and Public Key Infrastructure) and launched new products within 8-month timeframe.

Managed all communications and product marketing efforts for Spyglass Internet technologies (browser, server and filtering software), its professional services division, and interactive television and wireless practices. Managed a staff of five and reported to the President. Major accomplishments:• development of an overall plan for repositioning the company from a desktop browser company to an organization developing technologies and services for making non-PC devices work with the Internet. This plan included development of new collateral, advertising, direct marketing programs and the creation of a new Website. • management of the product development and launch of a new release of a server-based filtering product for SurfWatch Software, a division of Spyglass.• launch of two key Internet Websites for the interactive television and wireless business practices, and launched SpyglassMobile.com, a consumer demonstration portal for Spyglass Prism.

San Diego - Us | Tokyo - Jp, Us

Responsible for promotion planning and implementation for Sony’s strategic account group in the Central region. Assisted product marketing groups in concept development, POP and collateral production, advertising and dealer merchandising materials. Worked closely with major retailers (Sears, Montgomery Ward and Best Buy) on customizing national promotions and the development of account specific promotions to generate sales/traffic. Responsible for launch of Sony WebTV to key strategic accounts.

Chiyoda-Ku, Tokyo, Jp

Supervised corporate communications activities for Hitachi, Ltd. and provided marketing communications support for its divisions and subsidiaries. Responsibilities included strategic planning, collateral, print and broadcast production, media planning, budgeting, research, public relations, telemarketing, Web site development, trade shows and event planning. Major accomplishments:• development of a North American advertising campaign for Hitachi, Ltd. to increase overall brand awareness.• development of an integrated communications plan for the introduction of a new videoconferencing system for the telecom division. The plan included strategies for positioning, advertising, public relations, collateral development, direct mail and lead generation.• development of a worldwide consumer promotional campaign for big screen televisions to boost the Hitachi brand in the marketplace. • launch of first Hitachi Website, www.hitachi.com.

Newark, Nj, Us

Responsible for all advertising, collateral development, product and channel marketing and trade show coordination for the communications systems group - a $200 million division consisting of mobile and transportable cellular phones, business telephone systems, hand held computers and point-of-sale terminals. Major accomplishments include:• creation of the first communications plan for the business telephone systems division, which contributed to the division’s 225% growth.• development of a functional group trade show booth which reduced overall costs for each division.• implementation of a monthly budgeting system for the group to monitor and control expenses

Hunt Valley, Maryland, Us

Responsible for the development and rollout of new products (spices, extracts, seasoning mixes, peanut butter, jams) for this regional spice and seasoning manufacturer. Involved in product development, POP displays, promotions and communications for the retail and food ingredient divisions.

Seattle, Us

Responsible for several business-to-business and business-to-consumer accounts, including Freightliner Trucks, Citizens Bank, the Port Authority of Seattle and the new Seattle Convention Center.

Mba, Marketing

New York, Marketing

B.A., Business

B.A., Communications