Tiju Thomas Email & Phone Number

Bengaluru, Ka, In

San Francisco, Ca, Us

As the Director of Marketing Operations at Recurly, I blend strategic leadership with technical expertise to elevate our marketing efforts. My role involves both managing a dynamic team and executing hands-on tasks that ensure seamless marketing operations.Key Responsibilities & Achievements:Strategic Leadership & Execution: I lead a small team and also individually contribute to marketing operations tasks, ensuring that our strategies are visionary and grounded in operational excellence.Multi-Touch Attribution & Predictive Insights: Leveraging tools like Salesforce, Marketo, and 6sense, I optimize customer engagement and deliver predictive insights to inform our strategies.Advanced Tool Utilization:Data Management: Utilize RingLead and ZoomInfo to enrich our data, ensuring accuracy and depth in our marketing database.Real-Time Engagement: Drive real-time prospect engagement with Qualified, enhancing conversion rates.Intent Data & ABM: Maximize our account-based marketing efforts with Bombora and LeanData for lead routing.Campaign Execution: Ensure seamless campaigns with Marketo, while maintaining data quality with ZeroBounce.Virtual Events: Elevate our virtual event strategy with Goldcast to deliver impactful experiences.Operational Excellence: My expertise with these tools drives operational efficiency and impactful marketing strategies aligned with business goals.Through strategic leadership and deep technical know-how, I optimize Recurly’s marketing operations, enhance data-driven decision-making, and deliver measurable results.

New York, Us

Wilmington, Delaware, Us

Spearheaded marketing operations in this company which hosts the world’s largest open source communication platform.Cross-Collaborating with RevOps, Sales, Customer Success & Partnerships for improvising current processes and systems. Built and shared end-to-end pipeline visibility in zoho crm and analytics platform to top management.Built out robust lead funnel and marketing operations reporting to track conversions from Inbound, Product-led, Outbound and Partner leads.Developed lead scoring programs and lead qualification. Built static and dynamic segmentation lists for email campaigns and customer journey analysis.Implement and audit all tracking mechanisms to ensure data accuracy.Detailed documentation in a playbook on how processes are currently built around marketing ops in Rocket.chat.Cross-functional meetings with teams to ensure our quarterly KPIs are aligns with company’s OKRs.

Santa Clara, Ca, Us

Played a vital role in maturing the processes at Webscale (this includes Sales Ops, Marketing Automation, Demand Generation and Support management platform technology stack).Cross-Collaborating with Marketing, Sales, Customer Success and Support for improvising current processes and systems. Built Lead-to-Quote process and shared end-to-end visibility in dashboards to top management. Managed a team of 3 operations specialists in this role.Built email campaigns, nurture engagement streams, landing pages, A/B tests, lead tracking, web page tracking, analysing clickstreams and form fills and shared actionable insights based on dashboard results.Administered and managed Marketo and Salesforce. Later upgraded to Hubspot and added ABM strategy to the mix (Demandbase ABM).Worked on Hubspot/Marketo custom fields, filters / triggers workflow, Engagement studio, SPF / DKIM domain setup, webhooks, Salesforce sync.Built end-to-end Demand generation strategy using Demandbase Platform smart lists (target account & contact buying roles), Keyword Intents, multi-touch attribution analysis, nurture streams, custom workflows and Paid Ad Campaigns.Built extensive project management functionality in SFDC using combination of custom objects, layouts, validation rules and process builder.Administered PRM implementation for partnership team and integrated with SFDC and coached the Channel Managers on platform adoption.

Santa Clara, Ca, Us

Santa Clara, Ca, Us

Santa Clara, California, Us

Owned marketing automation implementation process from start-to-end (which included collaboration with other team members to achieve desired results); audience/segmentation, campaign assets definition, campaign design, lead hand-off to sales process, and post-campaign reporting.Designing and executing scalable campaigns that drive brand awareness and nurture leads. Plan and implement "trigger-based" nurturing programs in Marketo that target all stages of the lead pipeline.Build, manage, and maintain reports within Marketo to track ROI and success metrics for marketing automation campaigns. Provide data analysis, and works closely with sales and marketing to provide closed loop reporting on campaign effectiveness to measure pipeline movement and to identify areas in the lead pipeline requiring additional marketing support.Manage one-off email blasts (and campaigns) for channel events, product launches, newsletters, etc.Support improvements for lead management processes, such as lead hand-off to sales, scoring, segmentation, data quality, and list hygiene.Carried out responsibility of creating Sales Leaderboard, MRR report, Sales Funnel, Daily Sales Digest, Monthly Digest, Customer/SE/RSM Performance Report.Worked with Marketing team on BTL (Below-The-Line) activities like creating campaigns via Marketo and content writing tasks. Also attended Tradeshow events all around India and also managed Salesforce CRM, Echosign, Rainking, Cisco WebEx.Worked with channel partners for defining target market and the partner share calculations.Also managed the creation of cases for Network Operations team on upgrades/downgrades/ provision of sites for Customers.