Leading an international Internal Services team to cover digital marketing and content production needs across Kalamazoo Outdoor Gourmet, Urban Bonfire, and Pleina Group brands:• Lead digital transformation initiatives, including digital advertising, marketing automation, and website development, to build a cohesive digital strategy across the organization.• Build a team of content producers to deliver high-quality marketing assets for use across all stages of the customer journey.• Lead analytics/reporting for the marketing and sales organization across all three brands.__

Lead company-wide digital transformation initiatives, with both B2B and B2C clientele:• Build and lead a growing team of experts to bring all digital marketing functions in-house with a cohesive digital strategy, improving performance and efficiency of digital advertising channels.• Led full website redesign/development, including connections to company ERP, CRM, and external advertising channels.• Onboarded and integrated platforms for marketing automation and audience data, allowing for precise targeting of our ideal prospects and automation of the customer journey through various funnels.• Lead company integration of generative AI into marketing workflows, increasing team productivity and output.• Lead marketing analytics for the organization, building data infrastructure, integrating all channels, and building reporting and dashboards for company-wide use.__

Digital Marketing Hire #3 for the organization, with several areas of responsibility over 4 years:• Personally managed multiple 7-figure digital advertising spend for a region of 20+ locations.• Led Social Media marketing efforts for the national brand, as well as 120+ locations nationwide. Onboarded a roster of social media influencer partners for branded content creation and live events.• Built and led a team of staff and freelance content marketers across multiple media types, including video, audio, and written content.• Onboarded organization-wide software solutions for multiple projects, including social media management, live chat, and reputation management, serving the national brand and 120+ locations.__

Responsible for all marketing efforts, including web, email, content, social, live events, PR, and more, for a professional audio firm.Onboarded marketing automation technology to better serve clients and provide aditional marketing touchpoints.Developed and supported a roster of high-touch sales contacts, providing audio system design and recommendations, as well as general and technical customer service.__