Muhib Tajwar Nafi Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Designed and deployed e-newsletters for electric vehicles through emails, leveraging engaging content and personalized messaging, to ‘handraisers’ and existing customers for lead generation and after sales service.• Managed the marketing budget, achieving >90% monthly forecast accuracy and reducing overspend by $2M through strategic spending optimization.• Cultivated Audi's strategic partnerships (e.g., F1, Golf Canada) to enhance brand visibility and drive vehicle promotion.

Dhaka, Bangladesh

• Designed and executed marketing campaigns, partnering with supply chain, finance, legal, and field team, that led to growth in retail channels and key accounts, leveraging competitive tracking and insights to refine strategy and support category targets. • Spearheaded trade and brand plans for new products in the category, growing market share.• Launched Go To Market strategies for new products in the portfolio, leading cross functional teams, resulting in increase in penetration within 4 months of launch. • Deployed sales enablement activities and communications on innovation and marketing programs to the account managers and field sales team to ensure robust channel-specific execution. • Monitored achievement of Brand objectives vs. target and helped developed strategies to intervene in market.• Reported key performance metrics and insights to senior leadership, analyzing and synthesizing data to develop actionable strategies that support category goals

Chattogram, Bangladesh

• Drove business growth for distributors (sellers) by creating and executing joint business plans and collaborating with them to develop bespoke plans for their geography, improve merchandising, and optimize assortment.• Analyzed data and trends to identify growth inhibitors, improve business metrics that drive growth, improve customer experience, and created tailored solutions using a consultative approach and achieved sales targets. • Led business strategy development and designed long term account plans implementing and tracking metrics to determine success and uncover latent opportunities to maintain 15%+ ROI for key accounts to meet the most critical agreed-upon customer outcomes and account priorities.• Advocated as the voice of the customer internally, using data and anecdotes to drive prioritization.

Dhaka, Bangladesh

As a part of the Unilever Future Leaders Program (Leadership rotational program), I went through Brand Marketing and Sales rotations to be a future-fit resource for the organization.• Developed and executed global and local communications for the soap brand – Lifebuoy working closely with global brand partners and agencies. • Actively monitored competition and identified opportunities to pursue growth for the brand. This involved understanding customer objectives and working in alignment with Sales and Trade Marketing counterparts to support customer needs.• Pioneered a 68% uplift in Institutional Sales in 2020, strategically entering new industries, which were white spaces.

I have prepared over 500 students for University Entrance aptitude tests, particularly the IBA Admission test, which is one of the most competitive entrance exam in the country. I taught mathematics and analytical skills.

Dhaka, Bangladesh

Communicated and interacted with students across the country through 10 Minute School's Facebook page and helped them navigate and access the right content.

Master Of Business Administration - Mba

- Recipient of International Student Award - Associate Director of Corporate Relations at Business Technology Club

Bachelor Of Business Administration (Bba), Marketing

Leadership: - General Secretary, IBA Communication Club: 2019 - Coordinator, IBA Communication Club: 2018 - Organized HSBC IBA Business.

Education record

Activities and Societies: School PrefectCompleted International Advanced Level (A Levels) and IGCSE (O Levels)