Recognized as one of the most inspiring CEOs in Brazil by GQ in 2016, acclaimed as Entrepreneur/Man of The Year 2017 by the magazine, and the youngest most admired agency executive by marketing professionals in the country according to the 2018 Scopen Research, Martini is considered by several publications to be one of the most visionary and innovative professionals in the Brazilian creative industry. With an intellectual and professional background built at the intersection of technology, design, and entrepreneurship, he became known for bringing a more rational thought structure to advertising in Brazil, combining mathematical logic with aggressive creative ideas and outstanding work execution.In the late 1990s, at just 17 years old, he started his entrepreneurial career by founding AG2, which today is part of Publicis Groupe (EPA: PUB), one of the first digital agencies in the country. Over 15 years ago, Martini founded CUBOCC, one of the agencies that led the digital revolution in Brazilian advertising. The company broke barriers between technology, storytelling, and product innovation, creating business-changing solutions, gaining a global reputation, and becoming the most influential Brazilian advertising agency created during the post-internet era. It was also considered by Brazilian marketing executives to be the most creative digital agency in the country (Scopen Research).In 2010, he sold CUBOCC to Interpublic Group (NYSE: IPG), one of the largest communication groups in the world. Martini realized it was time to be part of the global dialogue happening in the communication arena. Over time, he became aware that to evolve the established models in advertising, it was necessary to break the business codes of the creative industry. Thus, understanding the exponential impact of technology on the future of business, FLAGCX was born out of CUBOCC's success. Its solutions are known for being at the forefront in their fields, working with some of the world's leading brands globally.In 2017, by mutual agreement with IPG, Martini decided to become independent again. He and his partners bought out IPG's shares in FLAGCX, making the company 100% independent. This move also made FLAGCX the largest independent creative group in Latin America. Recently, one of the companies founded within FLAGCX was sold to Accenture (NYSE: ACN), marking one of the most significant transactions for the top consultancy company in the world in Latin America, and consolidating FLAGCX as the most successful creative endeavor born in Brazil in its generation.